No One Crowds Around the Loser’s Locker

by Blair Evan Ball August 24, 2016

Have you ever had the thrill of Victory? The Agony of Defeat? When more than 11,000 athletes from 206 countries around the world come together, great things happen. Athletes competed in 306 events in 28 sports. The Rio 2016 Olympic Games drew to a close Sunday following 17 days of competition. The Rio Games, which […]

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5 Ways to Improve Your LinkedIn Profile [Infographic]

by Blair Evan Ball August 18, 2016

Do you know that you only have 7 seconds to make a good impression? Did you realize that LinkedIn has surpassed 450 million users? Did you know that adding a professional photo to your profile makes you 14 times more likely to be found on LinkedIn? Members who list  skills on their LinkedIn profiles receive […]

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How Video Will Help Dominate Your Marketing Objectives

by Blair Evan Ball August 12, 2016

Do you want you and your brand to stay relevant? Did you realize that almost 70% of all internet traffic in 2017 will be video? How can you start preparing for these changes? Words tell the story. Images illustrate it. But video brings it to life. Video, an online marketing platform that has seen a […]

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Big Data Storytelling Is the Next Big Thing in Marketing [Infographic]

by Blair Evan Ball August 5, 2016

  Are you using data to drive your marketing? Do you regularly check data to confirm your market? Are you up to speed on all the changes that are taking place today in business and big data? Social Media’s rise has led to diminishing returns for conventional advertising. Businesses now see themselves as publishers, launching […]

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You Are What You Think You Are

by Blair Evan Ball July 29, 2016

  Have you ever wondered why a sales person will greet one customer with an alert “Yes, mam may I serve you? but virtually ignore another? Or why an employee will consistently carry out the instructions of one superior but only grudgingly do what another superior requests? Or why we will pay close attention to what […]

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Top 5 Challenges for B2C Content Marketers

by Blair Evan Ball July 20, 2016

  Are the roles of B2B vs. B2C different in Social Media? Do certain platforms work better for B2C? Curious about what kinds of obstacles other marketers are up against? Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding […]

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Top 5 Challenges for B2B Content Marketers

by Blair Evan Ball July 14, 2016

Are people aware of your brand? Are you struggling to consistently produce content that engages your audience? Curious about what kinds of obstacles other marketers are up against? Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right […]

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How Businesses Fall

by Blair Evan Ball July 7, 2016

  Can business decline be detected early and avoided? How far can a business fall before the path toward doom becomes inevitable and unshakable? How can businesses reverse course? Recently I’ve been writing about B2B and B2C businesses and how they use Social Media content for their success. Why do some businesses get it while […]

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How B2B Businesses Choose Social Media Content

by Blair Evan Ball June 24, 2016

Which content offers does your organization ask its audience to subscribe to? What are the businesses who say they are effective doing differently from the rest of us? “What is the single most effective content marketing tactic or strategy for B2B companies and why?” Content marketing used to be a secret weapon used by the smartest marketers. Now it’s […]

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