You Are What You Think You Are

by Blair Evan Ball July 29, 2016

  Have you ever wondered why a sales person will greet one customer with an alert “Yes, mam may I serve you? but virtually ignore another? Or why an employee will consistently carry out the instructions of one superior but only grudgingly do what another superior requests? Or why we will pay close attention to what […]

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Top 5 Challenges for B2C Content Marketers

by Blair Evan Ball July 20, 2016

  Are the roles of B2B vs. B2C different in Social Media? Do certain platforms work better for B2C? Curious about what kinds of obstacles other marketers are up against? Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding […]

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Top 5 Challenges for B2B Content Marketers

by Blair Evan Ball July 14, 2016

Are people aware of your brand? Are you struggling to consistently produce content that engages your audience? Curious about what kinds of obstacles other marketers are up against? Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on producing the right content, while others are having trouble finding the right […]

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How Businesses Fall

by Blair Evan Ball July 7, 2016

  Can business decline be detected early and avoided? How far can a business fall before the path toward doom becomes inevitable and unshakable? How can businesses reverse course? Recently I’ve been writing about B2B and B2C businesses and how they use Social Media content for their success. Why do some businesses get it while […]

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How B2B Businesses Choose Social Media Content

by Blair Evan Ball June 24, 2016

Which content offers does your organization ask its audience to subscribe to? What are the businesses who say they are effective doing differently from the rest of us? “What is the single most effective content marketing tactic or strategy for B2B companies and why?” Content marketing used to be a secret weapon used by the smartest marketers. Now it’s […]

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How Brands are Evolving for this Generation

by Blair Evan Ball June 17, 2016

How do people feel about your business compared to how they feel about your competitors? What types of emotions are engendered when customers and prospects think about you or your company? Social media marketing has been around a long time, but it has only recently been experiencing an explosion in participation from around the world. It […]

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Social Media Platforms Businesses Want To Learn More About

by Blair Evan Ball June 10, 2016

Have you stopped learning and growing? Sometimes do you feel it’s too much effort? Do you feel like your falling behind? Social Media is an ingrained part of today’s society. Businesses and individuals  are constantly on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Social media has changed the way people communicate and share information in their personal […]

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8 Trends Shaping Your Business

by Blair Evan Ball June 3, 2016

What are the trends right now? How will they impact me? How can I be prepared? Venture capitalist Mary Meeker, a partner at Kleiner Perkins Caufield Byers, released her highly anticipated annual report tracking the hottest trends in technology and the internet. This year, Meeker’s report showed that mobile ads are growing significantly, especially benefiting […]

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7 Steps to Breaking Bad Habits

by Blair Evan Ball May 27, 2016

Do you have any bad habits? Would you like to break some of these bad habits? All of us from time to time find it hard to break or replace bad habits with good habits. Perhaps the most important discovery in the fields of psychology and success is that fully 95% of everything that you […]

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