How to Develop the Master Skill for Success_Prepare1 Image

How do you define success?

Is there a magic formula for this?

How can you tell if you’ve paid the full price of success?

Many people define success in different ways. Some define it by money and position. Some define it by family. Some define it by happiness. Some define it by health. Whatever you choose, you must have a why, a goal and define it.

Success is the progressive realization of a worthy goal or ideal. – Earl Nightingale

Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what’s possible?

Why do some people?

A high level of ambition is a hallmark of all successful people.

Everyone has a Why

  • Why do you get up in the morning?
  • Why does your organization exist?
  • Your Why is the purpose, cause or belief that inspires you to do what you do.

When you think, act and communicate starting with Why you can inspire others.

According to Simon Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.”

What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle,” image pictured right. The golden circle has three layers:

  1. Why – This is the core belief of the business. It’s why the business exists.
  2. How – This is how the business fulfills that core belief.
  3. What – This is what the company does to fulfill that core belief.

Sounds simple, but what Sinek found is that most companies do their marketing backwards. They start with their “what” and then move to “how” they do it. Most of these companies neglect to even mention why they do what they do. More alarmingly, many of them don’t even know why they do what they do!

Not Apple. Apple starts with “why.” It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”

“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

GOALS ARE THE FUEL

I grew up playing sports, and I learned at an early age to have goals and dreams. I learned to clearly define what I wanted, and with the help of my coaches developed a plan to achieve them.

I was fortunate to set a state record in high jump. We won back to back championships in football and basketball, those were exciting times. Yet, I learned that didn’t happen without setting goals, and a lot of hard work.

It’s easy to pay the price when you have a clear goal and dream in site. It’s what pulls you through the valley’s.

Even the most successful have valley’s.

Goals for Fuel_Prepare1 Image

Success equals goals, and all else is commentary according to Brian Tracy.

Intense goal orientation is an essential characteristic of all high-achieving men and women. Study after study continues to solidify this.

Your potential in life and business is severely limited until you have learned the master skill of success which is setting and achieving goals.

The number one reason people don’t set goals is FEAR!

  • Fear of failure
  • Fear of criticism
  • Fear in general

Joy is one of hardest feelings to hold onto, isn’t it? Fear is always crouching nearby ready to snatch it from us.

In Daring Greatly Brené Brown talks about “foreboding joy,” the idea that some sort of disaster looms just around the corner no matter how promising things look for the moment. Instead of experiencing joy, even when things are going well, we feel worry, fear, and dread.

I think this reality is especially problematic when it comes to setting goals for the future. We’re afraid—afraid we’ll fail or that others will fail us. It’s safer not to get our hopes up.

The end result is that we’re rarely disappointed. But at what cost? Brown’s research would say that the cost is joy, happiness, fulfillment, satisfaction, and a wholehearted life.

Is that true for you? It’s sometimes true for me. I can’t count the number of times I’ve let worry and dread steal my joy.

Goals are the fuel in the furnace of achievement!

Thomas Carlyle wrote that “a man with half volition goes back and forth and makes no progress on even the smoothest road, whereas a person with a full volition moves ahead steadily no matter how difficult the path.”

Human beings, you and I are goal-centered by design. Your brain has within it a goal-seeking mechanism that guides and directs you over time toward the accomplishment of your goals and objectives.

TWO REQUIREMENTS FOR SUCCESS

Many successful people fail before they hit it big. Famous oil billionaire H.L. Hunt, went bankrupt raising cotton in Arkansas. He then went on to become one of the most successful men in american.

He said that in America, you only needed two things to be successful:

  1. Decide exactly what you want. Most people never do that.
  2. Decide the price your’re going to pay to get it, and then resolve to pay that price.

We know two things for certain about the price of success. First, in order to get what you desire, whatever you define it, you must PAY THE PRICE IN FULL.

YOU MUST SOW BEFORE YOU REAP

Most frustration in achieving your goals comes from trying to avoid this timeless principle.

Next, you must pay the FULL PRICE IN ADVANCE.

How will you tell if you have paid the full price of success? It’s clear…

When you have paid the full price, the success will be right there in front of you. It will happen by law, not by chance. When you’ve sown the right seeds, you will reap the right reward.

Cause and Effect

The life you are enjoying today is a reflection of the price you’ve paid up until now. The life you enjoy in the future will reflect the price you pay between now and then.

WHY PEOPLE DON’T SET GOALS

Goals, goals, goals!

You want the goals, everybody wants you to want goals, then you put the pressure on yourself to achieve the goals….it’s a vicious cycle. Often times when people set goals, especially *cough* New Year’s resolutions *cough*, it seems great! Then life and reality set in, a few weeks go by and you can’t even remember why you set that goal.

So why don’t people set goals?

  1. They simple are not serious. Look at their actions not their words.
  2.  They have not accepted responsibility for their lives.
  3. They have deep-seated feelings of guilt and unworthiness.
  4. They don’t realize the importance of goals.
  5. They don’t know how.
  6. They rejection and criticism.
  7. They fear failure. This is the #1 reason. It’s the single biggest obstacle to success in adult life.

Fear_Prepare1 Image

Success is a numbers game. So is social media marketing. There is a direct relationship between the number of things you attempt and your probability of ultimately succeeding.

Thomas Edison was the most successful inventor of the modern age. He received patents for 1,093 inventions, 1,052 of which were brought into commercial production during his lifetime. As an inventor he also suffered the most failures of his age. He failed more times, in more experiments, attempting to develop more products, than any other living scientist or businessman. It took him more than 11,000 experiments along before he finally discovered the carbon-impregnated filament that led to the production of the first electric light bulb.

There was a story about Edison that, after he conducted more than 5,000 experiments, a young journalist came to him and asked him why he persisted in these experiments after having failed more than 5,000 times.

Edison is said to have replied, “Young man, you don’t understand how the world works. I have not failed at all. I have successfully identified 5,000 ways that will not work. That just puts me 5,000 ways closer to the way it will.”

FINAL THOUGHTS

You must maintain continuous action to maintain your momentum toward your goals and objectives. This is based upon Isaac Newton’s physical principles of inertia and momentum. These principles state that a body in motion tends to remain in motion unless acted upon by an outside force.

You maintain your forward momentum by taking continuous action toward goal attainment. You keep up the pressure. You define your goals in terms of activities necessary to accomplish them, and then you discipline yourself to perform the activities. You do something every day to move you toward the achievement of your major goals.

“Nothing succeeds like success.” You must develop the success habit by doing something every single day to move your toward your goals. Review them every morning and think about them everyday. Always be looking for something you can do to contribute to their achievement.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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How B2C Companies Budget for Social Media_Prepare1 Image

Do you advertise on Social Media for your B2C business?

If so what channels are you advertising on?

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you.

Content marketing has become an essential tool for the majority of business-to-consumer (B2C) marketers in North America. More organizations are using the technique in marketing campaigns, and content marketing is also becoming more sophisticated and more deeply embedded into overall company processes.

And then when you’re ready, read a great guide Complete Guide to Social Media Advertising to get started on your own paid ad campaigns.

B2C Content Marketing Budget & Spending

Below you will see B2B budgets and spending for content marketing on social media.

  • 29% B2B spend on social media vs. B2C which spends 26%.
  • 42% B2C plan on spending more in next 12 months vs. B2B at 39%.
  • 45% B2B plan on spending the same vs. B2C at 39%.

B2B Budgets & Spending

SOCIAL MEDIA ADVERTISING USAGE STATISTICS 

Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016

But despite this growing investment in social advertising, 42percent of B2C marketers say they’re unsure whether their channels have generated any revenue for their business.

Social media ad spending is likely to exceed $35 billion in 2017, representing 16 percent of all digital ad spending globally

The actual number is $35.98 billion if you want to get technical. That represents an increase of almost $13 billion in just two years. Not only that, it means that social media will have maintained consistent growth (of about $6 billion every year) for nearly half a decade. Often these trends rise rapidly for a year or two and plateau. If social media advertising spend continues on this curve, there’s no telling how the industry and tools will evolve.

But that kind of spending must reflect just how expensive the ads themselves are, right? Well, actually…

Over 47 percent of B2C marketers rank social media as a ‘very’ or ‘somewhat’ low cost ad option.

B2C CONTENT MARKETING BUDGET 

The average spent on B2C Content Marketing is 26% vs. 29% for their B2B counterpart.

  • 5% B2C spend 75-100% vs. B2B at 6%.
  • 9% B2B spend 50-75% vs. B2C at 8%.

B2B spends a little higher amount as well at the lower percentages. This might be due to the fact that the selling cycle is longer in the B2B world.

B2C Content Marketing Budget

The average spent according to the Content Marketing Institute B2B study is 29%.

B2B Percentage Spent Budget

Over 70% percent of marketers plan to increase their use of video ads next year

This stat, from a report by Mixpo, really shows that Facebook has become the platform of choice for video advertisers. Advertisers and agencies are clearly putting their trust in Facebook for all ad types, even those where Facebook is only now starting to gain a foothold.

This trend may reverse if Facebook continues to provide inaccurate statistics to their ad users. On more than one occasion in the last year, Facebook had to admit they over inflated their numbers.

Facebook clearly played second fiddle when it comes to video advertising in the last year. But it has quickly surpassed the video powerhouse that is YouTube in terms of advertising interest.

The number of YouTube channels earning 6 figures per year is up 50% year-over-year

This is an important sign for the video network. Despite all of Facebook’s gains, those who advertise on YouTube continue to increase their spend. One would imagine that this means the ads are working, and working well.

Well enough, at least, to support an increasingly diverse array of content creators.

And who are these advertisers?

100% of the top 100 global brands have run YouTube ads in the past year

YouTube has serious respect amongst big brands. While Facebook is becoming the video advertising tool for every business, YouTube is still maintaining—and as we saw above, actually increasing—powerful relationships with the biggest brands in the world.

MARKETING SPENDING BY INDUSTRY

Nearly two-thirds of B2B product companies include direct expenses for marketing in their marketing budgets, while B2C product companies spend only 57 percent. This may be because B2C product companies characterize marketing expenses more broadly and integrate them into the budgets of sales or operations.

Just over half (51.4 percent) of companies include expenses for social media in their marketing budgets. This figure is higher at B2C product companies (57 percent) than at B2B product companies (50 percent), perhaps because B2B product companies spend less on social media or put social media costs in technology or corporate communications. Less than half of marketers include marketing analytics, marketing research, marketing training, and other overhead expenses in their marketing budgets.

B2B Marketing Spending by Industry

B2C BUDGET CHANGES NEXT 12 MONTHS

42% of the B2C companies surveyed said they plan on increasing their content marketing spending vs. 39% for B2B.

B2C Content Marketing Budget next 12 months

39% plan on increasing their budget in the next 12 months, while 45% have decided to remain the same.

B2B Budget Change next 12 months

METHODOLOGY/DEMOGRAPHICS

B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America was produced by Content Marketing Institute and MarketingProfs and sponsored by Hightail.

The 7th Annual Content Marketing Survey, from which the results of this report were generated, was mailed electronically to a sample of marketers included in lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

A total of 2,562 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—completed the survey during July and August 2016. This report presents the findings from the 480 respondents who indicated their organizations primarily sell products/ services to consumers (B2C) [31%] or to both consumers and businesses (B2C+B2B) [69%] in North America.

B2C Content Marketing Methodology & Demographics

A total of 2,562 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—completed the survey during July and August 2016. This report presents the findings from the 1,102 respondents who said they were B2B marketers in North America.

B2B Content Methodology & Demographics

Sources: Content Marketing Institute | CMO Survey | Deloitte LLP

FINAL THOUGHTS

One of the most emotional topics in the world of B2C content marketing is budgets. How much to spend, how to allocate the budget line items.

And the topic is growing more heated as the new marketing options arise and continue to evolve. It can be overwhelming and is never resolved to everyone’s satisfaction.

It appears the greatest barrier to content marketing success is “lack of resources in staffing, budgeting or time.” Don’t misunderstand, money plays a big role, and the amount businesses are spending continues to increase year over year.

Quick hits vs. long-term results

One of the disconnects in the research is that while 71% of B2C respondents agree that their organization is focused more on building long-term relationships than on getting quick (campaign-like) results from their content marketing, only 52% agree that their leadership team gives them ample time to produce content marketing results.

The fastest way to develop a meaningful B2C marketing budget is to tie marketing’s lead generation activities directly to revenue goals.

To start the process, marketing should do some math and work backward from sales:

1. What is your company or division’s revenue goal?
2. What is your average deal size (current revenue/current customers)?
3. How many customers do you need? (revenue goal/average deal size)?
4. What is your lead to conversion rate (current customers/current leads)?
5. Calculate the number of leads needed (customers needed/average lead to customer)

With these calculations in hand, not only can you start to dial up or down your B2C Content Marketing budget, but marketing and sales can also be better aligned.

Infographic-TheBig2017ContentMarketingSpend

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

{ 0 comments }

How B2B Companies Budget For Social Media_Prepare1 Image

Do you advertise on Social Media for your B2B business?

If so what channels are you advertising on?

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you.

And then when you’re ready, read a great guide Complete Guide to Social Media Advertising to get started on your own paid ad campaigns.

B2B Budgets & Spending

SOCIAL MEDIA ADVERTISING USAGE STATISTICS 

Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016

But despite this growing investment in social advertising, 46 percent of B2B marketers say they’re unsure whether their channels have generated any revenue for their business.

Social media ad spending is likely to exceed $35 billion in 2017, representing 16 percent of all digital ad spending globally

The actual number is $35.98 billion if you want to get technical. That represents an increase of almost $13 billion in just two years. Not only that, it means that social media will have maintained consistent growth (of about $6 billion every year) for nearly half a decade. Often these trends rise rapidly for a year or two and plateau. If social media advertising spend continues on this curve, there’s no telling how the industry and tools will evolve.

But that kind of spending must reflect just how expensive the ads themselves are, right? Well, actually…

Over 50 percent of B2B marketers rank social media as a ‘very’ or ‘somewhat’ low cost ad option

survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Just over 50 percent of the respondents ranked social media as “very low cost” or “somewhat low cost.”

B2B CONTENT MARKETING BUDGET 

The average spent according to the Content Marketing Institute B2B study is 29%.

B2B Percentage Spent Budget

Over 70% percent of marketers plan to increase their use of video ads next year

This stat, from a report by Mixpo, really shows that Facebook has become the platform of choice for video advertisers. Advertisers and agencies are clearly putting their trust in Facebook for all ad types, even those where Facebook is only now starting to gain a foothold.

This trend may reverse if Facebook continues to provide inaccurate statistics to their ad users. On more than one occasion in the last year, Facebook had to admit they over inflated their numbers.

Facebook clearly played second fiddle when it comes to video advertising in the last year. But it has quickly surpassed the video powerhouse that is YouTube in terms of advertising interest.

The number of YouTube channels earning 6 figures per year is up 50% year-over-year

This is an important sign for the video network. Despite all of Facebook’s gains, those who advertise on YouTube continue to increase their spend. One would imagine that this means the ads are working, and working well.

Well enough, at least, to support an increasingly diverse array of content creators.

And who are these advertisers?

100% of the top 100 global brands have run YouTube ads in the past year

YouTube has serious respect amongst big brands. While Facebook is becoming the video advertising tool for every business, YouTube is still maintaining—and as we saw above, actually increasing—powerful relationships with the biggest brands in the world.

MARKETING SPENDING BY INDUSTRY

Nearly two-thirds of B2B product companies include direct expenses for marketing in their marketing budgets, while B2C product companies spend only 57 percent. This may be because B2C product companies characterize marketing expenses more broadly and integrate them into the budgets of sales or operations.

Just over half (51.4 percent) of companies include expenses for social media in their marketing budgets. This figure is higher at B2C product companies (57 percent) than at B2B product companies (50 percent), perhaps because B2B product companies spend less on social media or put social media costs in technology or corporate communications. Less than half of marketers include marketing analytics, marketing research, marketing training, and other overhead expenses in their marketing budgets.

B2B Marketing Spending by Industry

B2B BUDGET CHANGES NEXT 12 MONTHS

39% plan on increasing their budget in the next 12 months, while 45% have decided to remain the same.

B2B Budget Change next 12 months

METHODOLOGY/DEMOGRAPHICS

B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America was produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove.

The 7th Annual Content Marketing Survey, from which the results of this report were generated, was mailed electronically to a sample of marketers included in lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
A total of 2,562 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—completed the survey during July and August 2016. This report presents the findings from the 1,102 respondents who said they were B2B marketers in North America.

B2B Content Methodology & Demographics

Sources: Content Marketing Institute | CMO Survey | Deloitte LLP

FINAL THOUGHTS

One of the most emotional topics in the world of B2B content marketing is budgets. How much to spend, how to allocate the budget line items.

And the topic is growing more heated as the new marketing options arise and continue to evolve. It can be overwhelming and is never resolved to everyone’s satisfaction.

It appears the greatest barrier to content marketing success is “lack of resources in staffing, budgeting or time.” Don’t misunderstand, money plays a big role, and the amount businesses are spending continues to increase year over year.

The fastest way to develop a meaningful B2B marketing budget is to tie marketing’s lead generation activities directly to revenue goals.

To start the process, marketing should do some math and work backward from sales:

1. What is your company or division’s revenue goal?
2. What is your average deal size (current revenue/current customers)?
3. How many customers do you need? (revenue goal/average deal size)?
4. What is your lead to conversion rate (current customers/current leads)?
5. Calculate the number of leads needed (customers needed/average lead to customer)

With these calculations in hand, not only can you start to dial up or down your B2B Content Marketing budget, but marketing and sales can also be better aligned.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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How to Measure B2C Content Marketing Goals

by Blair Evan Ball June 29, 2017

Are you measuring your B2C content marketing efforts? If so…Which B2C content marketing metrics are you measuring? Would you like to know what the most effective B2C companies are doing and measuring? In fact, some of the top challenges for B2C content marketers is measuring the effectiveness of content and the ROI of their efforts. More often […]

Read the full article →

How to Measure B2B Content Marketing Goals

by Blair Evan Ball June 22, 2017

Are you measuring your B2B content marketing efforts? If so…Which B2B content marketing metrics are you measuring? Would you like to know what the most effective B2B companies are doing and measuring? In fact, some of the top challenges for B2B content marketers is measuring the effectiveness of content and the ROI of their efforts. […]

Read the full article →

Seven Ways to Control Your Mental Life

by Blair Evan Ball June 15, 2017

Does all the daily noise get you off track? Is Social Media distracting you or are you using it for attaining your goals and dreams? Psychology often discusses mental health — but what’s not often discussed is a clear definition of mental strength and focus. Mental strength and focus means that you regulate; Your emotions […]

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7 Successful B2C Content Marketing Tactics

by Blair Evan Ball June 9, 2017

Do you know where the B2C content marketing industry is moving or why? Which channels does your organization use to distribute content? How will you adjust your own B2C content marketing strategy for growth? Without a doubt, content marketing, done correctly, can produce dramatic results for your business. But, it takes time and focus to become effective […]

Read the full article →

7 Successful B2B Content Marketing Tactics

by Blair Evan Ball June 1, 2017

Do you know where the B2B content marketing industry is moving or why? Which channels does your organization use to distribute content? How will you adjust your own B2B content marketing strategy for growth? Without a doubt, content marketing, done correctly, can produce dramatic results for your business. But, it takes time and focus to become effective […]

Read the full article →

5 Tips for a Successful B2C Content Marketing Strategy

by Blair Evan Ball May 25, 2017

Does your organization have a content marketing strategy? Would you like to know what other B2C companies are doing? What elements should I include in a content marketing strategy? There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 76% of B2C marketers […]

Read the full article →

5 Tips for a Successful B2B Content Marketing Strategy

by Blair Evan Ball May 18, 2017

Does your organization have a content marketing strategy? Would you like to know what other B2B companies are doing? What elements should I include in a content marketing strategy? There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 89% of B2B […]

Read the full article →