7 Habits of Top Business People

by Blair Evan Ball February 25, 2016

Do you have good business habits? Would the top business leaders emulate you? “Continuous, unflagging effort, persistence and determination will win. Let not the man be discouraged who has these.” (James Whitcomb Riley) THE PURPOSE OF A BUSINESS What is the purpose of a business? In today’s world much has been made of success and money […]

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How Visual Content Leads to Sales

by Blair Evan Ball February 18, 2016

Are you creating visual content to help you and your brand stand out? Did you realize in this noisy world that visual content marketing is helping brands stand above the competition? The way people consume content is radically changing.  As a marketer, you must adapt your

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7 Video Marketing Tips and Strategies

by Blair Evan Ball February 12, 2016

Is YouTube and Video only for big brands? How do I tell my story with video? Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing […]

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Facebook Blows Up Like Button

by Blair Evan Ball February 4, 2016

Are you ready for another Facebook change? Do you still approve of the LIKE button? Late last year, the company announced Facebook Reactions as a Like button alternative that comes in the form of six emoji with the following sentiments: angry, sad, wow, haha, yay and love. While the effort was first tested in Spain […]

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Are You Prepared to Win

by Blair Evan Ball January 29, 2016

Are you committed to WIN & SUCCEED? Are you truly giving 100%? Would your friends, family and coworkers say that your are? It’s a competitive social media world out there, and it’s getting more competitive. The speed of business is ratcheting up. No longer can you coast for long without your competitors passing you by. All […]

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5 Effective B2B Content Marketing Tactics

by Blair Evan Ball January 22, 2016

  What B2B content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2B marketers, as in years past, continue to be heavily focused on creating engaging content, citing it as the top priority for their internal content creators over the next year. B2B marketers have consistently cited […]

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5 Effective B2C Content Marketing Tactics

by Blair Evan Ball January 15, 2016

What B2C content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2C buyers are driven by different motivations — usually, feeling safe, secure and informed — than B2B purchasers. As a result, both the intent and the messaging of your content marketing campaigns must be different. Key […]

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How to Break Out of Your Comfort Zone

by Blair Evan Ball January 8, 2016

Have you gotten too comfortable? Are you just coasting along and content? If not, are you ready to take it to the next level? The comfort zone is a psychological state in which a person feels familiar, at ease, in control and experiences low anxiety and stress. In the zone a steady level of performance […]

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8 Powerful Trends That Will Shape 2016

by Blair Evan Ball December 30, 2015

  Was 2015 a memorable year for you in Social Media? Are you prepared for a great 2016? What changes are you going to make in the New Year? Businesses are changing, and marketers will have to change along with them. As businesses evolve and new businesses spring up, there will be dozens of new […]

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The Power of Believing

by Blair Evan Ball December 18, 2015

Do you know what you want? Do you believe you will achieve it? If not, why not? Is there a force, a something, a power or factor, call it what you will…which a few people understand and use to overcome their difficulties and achieve enormous success? You have often heard it said that if you […]

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