6 Ghosts of Fear_Prepare1 Image

Have you ever had indecision about something?

Did it lead to doubt?

We’ll all suffered at some point in our life and career about indecision and doubt. Are we doing the right thing? Going down the right path? What will others think?

INDECISION is the seedling of FEAR!  Indecision crystalizes into DOUBT, the two blend and become FEAR! The “blending” process often is slow. This is one reason why these three enemies are so dangerous. They germinate and grow without their presence being observed.

Fear can be uncomfortable and crippling. But eliminating it would be the equivalent of taking down your home alarm system because it sometimes makes loud and irritating sounds.

Being fearless doesn’t mean eliminating fear. Being fearless means knowing how to leverage fear.

THE SIX BASIC FEARS

  1. The fear of POVERTY
  2. The fear of CRITICISM
  3. The fear of ILL HEALTH
  4. The fear of LOSS OF LOVE OF SOMEONE
  5. The fear of OLD AGE
  6. The fear of DEATH

Normal Fear is healthy.

Fear is hardwired in your brain, and for good reason: Neuroscientists have identified distinct networks that run from the depths of the limbic system all the way to the prefrontal cortex and back. When these networks are electrically or chemically stimulated, they produce fear, even in the absence of a fearful stimulus.

Feeling fear is neither abnormal nor a sign of weakness: The capacity to be afraid is part of normal brain function. In fact, a lack of fear may be a sign of serious brain damage.

Fear_700X400

1. THE FEAR OF POVERTY

There can be no compromise between POVERTY and RICHES!

The two roads that lead to poverty and riches travel in opposite directions. If you want riches, you must refuse to accept any circumstance that leads toward poverty. (The word “riches” is here used in its broadest sense, meaning financial, spiritual, mental and material estates).

The starting point of the path that leads to riches is DESIRE.

Every human being who reaches the age of understanding of the purpose of money, wishes for it.

Wishing will not bring riches.

But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.

2. THE FEAR OF CRITICISM

This fear is almost as universal as the fear of poverty, and its effects are just as fatal to personal achievement, mainly because this fear destroys initiative, and discourages the use of imagination.

Ever since you were small, someone has been telling you what you can’t do.

  • Your mother told you that you couldn’t walk down the middle of the street.
  • Your father told you that you couldn’t ride your bike without reflectors.
  • Your teachers told you that you couldn’t run in the hallway.

Criticism_700X400

During life, there are hundreds of people who not only tell us what we cannot do, but what we can’t accomplish.

  • “You can’t be a chemist. You’re not analytical enough.”
  • “You can’t be a professional singer. You’re not attractive enough.”
  • “There is no way you’ll make it as a teacher. You’re not patient enough.”

“People refuse to take chances in business, because they fear the criticism which may follow if they fail. The fear of criticism, in such cases, is stronger than the DESIRE for success.”

Can you relate to this?

Here are some steps you can take to help you overcome this fear:

  • FORGET PERFECTION
  • CHANGE YOUR INNER DIALOGUE
  • AVOID PROCRASTINATING
  • CONSIDER WORST CASE SCENARIOS
  • MAINTAIN YOUR FOCUS
  • NEVER QUIT
  • IMPROVE YOUR SELF-CONFIDENCE

3. THE FEAR OF ILL HEALTH

Man fears ill health because of the terrible pictures which have been planted in his mind of what may happen if death should overtake him. He also fears it because of the economic toll which it may claim.

Understand that fear sells and you’re being manipulated.

Fear sells, and the media knows it. So it’s no surprise that every other headline is warning you about the “Secret Dangers Living In Your Cupboard” or the “Deadly Dangers Of Airplane Travel” or the “Cancer-Causing Toxins In [Pretty Much Everything.]”

Yes, there are real health risks out there that can be easily avoided. And why not do what you can to minimize your risks?

Did you know higher quality sleep can radically improve your health, productivity & happiness?

Here are 7 ways to improve health.

4. LOSS OF LOVE OF SOMEONE

The fear of the loss of love probably dates back to the stone age. The world war II generation didn’t show much love or affection, but that’s how they grew up. Today it’s quite different to openly say I LOVE YOU to someone.

Whenever there is a loss of something significant in our lives, we suffer grief.

When an intimate love relationship ends – whether we were married, living together with a partner or significant other, or committed to another as part of a couple – the separation can be overwhelmingly painful.

Why do some people rebound?

While others waste away?

Life is incredibly short. We don’t have forever to grieve. Until you have exhausted all of the options and configurations available, you would do well to move on, start a new life, change the scenery.

Rebound is good. Life rebounds and so should you.

5. OLD AGE

For many thousands of years, mankind has wondered when old age began. Mostly, it began about a week after puberty. In the Middle Ages, reaching age 21 was the goal. If you made it that far, you had a pretty good shot at living into your 60s. Of course, your teeth would have all rotted out and your eyesight would have been gone, but if you avoiding the plague and bloodletting, you’d have it made.

Beginning at the turn of the 20th century, life spans started steadily rising, from 45.7 years to 88 years, now. A lot of that rise was due to the decrease in infant mortality and the vast array of drugs that have been introduced to the market, which allowed more people to aspire to saying things like, “This getting old stuff sucks.”

It wasn’t until Boomers appeared on the planet that the concept of old age began to be threatened.

Boomers, in an effort to eliminate old age completely, invented Spanx, cosmetic surgery, Viagra, and the belief that they looked 10 years younger than they really were.

So the question was, when did old age really begin? It was confusing. Asking actually people resulted in differing answers:

  • 5-year-olds: Old age begins at 13.
  • 13-year-olds: Old age begins at 30.
  • 30-year-olds: Old age begins at 50.
  • 50-year-olds: Old age begins at 75.
  • 75-year-olds: Never. And go away.

For some thought that old age may bring with it the fear of POVERTY.

As the saying goes, your only as old as you feel! Right?

6. DEATH

They say there are only two sure things in live TAXES and DEATH.

To some this is the cruelest of all the basic fears.

“The idea of death, the fear of it, haunts the human animal like nothing else,” wrote Earnest Becker in his book, The Denial of Death. It’s a fear strong enough to compel us to force kale down our throats, run sweatily on a treadmill at 7am on a Monday morning.

Most people prefer not to think about death, much less plan for it. In a tech-crazed world, where time is commonly measured in 140 characters and 6-second sound bites, life would appear to be dissected into so many bite-sized morsels that discussion of death doesn’t even seem to fit into the equation.

For some it’s what will their legacy be?

Everyone must figure out their own way to handle the fear of death.

Some worry about going to hell…while others worry that they will get to heaven.

The greatest of all remedies for the fear of death is a BURNING DESIRE FOR ACHIEVEMENT, backed by useful service to others. A busy person seldom has time to think about dying.

He or she finds life too thrilling to worry about death. Sometimes the fear of death is closely associated with the Fear of Poverty, where one’s death would leave loved ones poverty-stricken. In other
cases, the fear of death is caused by illness and the consequent breaking down of physical body resistance.

OLD MAN WORRY

Worry is a state of mind based upon fear. It works slowly, but persistently.

  • Worry is a form of sustained fear caused by indecision.
  • Your state of mind can be controlled.
  • Indecision makes an unsettled mind.
  • Most individuals lack the willpower to reach decisions promptly, and to stand by them.
  • During periods of economic unrest (such as the world is experiencing), the individual is
    handicapped, not alone by his inherent nature to be slow at reaching decisions, but he is influenced by the indecision of others around him who have created a state of “mass indecision.”

You may control your own mind, you have the power to feed it positive or negative thoughts, your choice. With this privilege goes also the responsibility of using it constructively.

FB Ghosts of Fear_Prepare1 Image

You are the master of your fate just as surely as you have the power to control your own thoughts. You may influence, direct, and eventually control your own environment, making your life what you want and like it to be—or, you may neglect to exercise this privilege which is yours, to make your life to order, thus casting yourself upon the ocean sea of “Circumstance” where you will be tossed hither and yon, like a bobber on the waves of the ocean.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

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5 Killer Content Ideas for Facebook Live Video_Prepare1 Image

Are you using live video in your marketing?

Has the fear of live video held you back?

With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money).

That’s where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone’s camera to capture it.

Brands and video marketers who want to step up their live content game don’t need to look any farther than Facebook Live. The broadcasting platform, which was officially introduced in April 2016 to all Facebook users, has become a favorite destination for the site’s users when they’re looking for live content to entertain and inform them.

However, the same type of content that works on YouTube Live, Instagram Live, or even Snapchat or Twitter won’t necessarily be what works best on Facebook Live. Depending on your particular brand, you’ll want to tailor a strategy specifically to the streaming platform to maximize your reach and marketing potential, and make the most out of your Facebook Live video content.

But as intimidating as streaming live might be, there is a variety of brand-boosting benefits to using the service that will only make you seem more trustworthy and credible as a company.

One of the most amazing opportunities Facebook Live offers is the ability to engage with your followers. With reactions, comments, and viewer numbers shown in real-time, you can prompt responses by asking and answering questions in your broadcast.

Facebook’s newsfeed algorithm also favors Live videos so if you’ve got an important message to get out, this is likely a better option than a traditional text update.

Here are 8 tips for better live video broadcasts.

1. BEHIND THE SCENES

Nine times out of ten, consumers only see the forward-facing side of your brand, the side that markets to them and wants to impress them enough to purchase your products or services. But if you use Facebook Live to take them behind-the-scenes, you’ll find brand loyalty and interest will grow.

You can do this by showing them preparations for a red carpet event, revealing the process of how their favorite product is made, or by letting them follow along with a particular employee’s daily duties.

Example: Dunkin’ Donuts hosted a live stream for Valentine’s Day where it took viewers on a tour of its test kitchen. The archived clip has more than 44,000 views.

2. EVENTS OR APPEARANCES

The biggest problem with events and appearances used to be their localized nature. But now brands can use Facebook Live to stream such events to viewers around the world. Bringing a big event or celebrity appearance to your Facebook page means you’re reaching consumers who might otherwise not be able to attend the event in person.

Example: The American Music Awards teamed with Coca-Cola to broadcast live from the red carpet and interview celebrities before the November 2016 awards ceremony. The first video of the night-long series pulled in over 171,000 views alone.

3. RETAIL

In this day and age, more and more people are looking for motivation to stick to their diet and workout plans (especially during colder seasons).

Luckily, Kohl’s understands that struggle and decided to help those looking for encouragement in 2017.

Kohls teamed up with ‘Tone it Up’ to host a live workout for their #GetActiveWithKohls campaign. The women behind Tone it Up took to a stage for basically a live workout video. Pulled in over 35,000 views.

4. PRODUCT & SERVICE ANNOUNCEMENTS

Much in the way live streaming events and appearances allows viewers to tune in regardless of their location in the world, product and service announcements can also be made via Facebook Live to immediately inform consumers of your newest offering. You’ll get to see fans’ reactions in real time, and answer any of their questions within chat to help them better understand the new product or service.

Example: Chevrolet used Facebook Live during its CES 2016 announcement of its new electric vehicle, the Bolt EV. Over 58,000 people have tuned into the archived video as of this writing.

5. HOW TO – DEMONSTRATIONS

While how-tos might be one of YouTube’s most-searched video types, they’ve become incredibly popular on Facebook Live, as well. You can use the live streaming platform to not only demonstrate how your own product or services work, but also to show how to perform tasks related to your industry. Doing so builds your reputation as a helpful, trustful brand.

Example: Tastemade, a top culinary brand, broadcast a live video of tiny food preparation in a tiny kitchen, and viewers went nuts. The clip has over 3.8 million views to date, and almost 8000 comments, and 18,000 shares.

HOW TO USE FACEBOOK LIVE FOR BUSINESS

Facebook Live’s growing popularity, especially among younger users, makes it a great tool for small businesses. What’s important for businesses is to understand how best they can use it to engage their audience.

By making this tool part of your digital marketing strategy, it is possible to leverage a sizable social media community. But before you get started, acquaint yourself with the tool and understand how its features can benefit you.

Once you have a thorough understanding, you can explore different ways in which you can use it to market your business. Whether it’s promoting an upcoming event or teasing a new product, Facebook Live can make a real difference.

FINAL THOUGHTS

One-fifth of the videos shared on the site are now Live videos.

With viewers spending on average 3X longer watching live video broadcasts than native video uploads, including Facebook Live video in your social video marketing strategy is becoming vital for generating engagement on the site.

It has been a year since Facebook made it possible for all its users to broadcast live. And within this period, the daily watch time for Facebook Live broadcasts has grown by more than four-times.

That’s quite an achievement considering Facebook has confronted serious competition on this front. Twitter, for example, made a big push into video when it acquired live streaming app Periscope.

But it was Facebook that ultimately managed to reach the youth demographic with exciting live streaming features.

In a recent eye-tracking test, Facebook discovered that people gaze FIVE TIMES longer at video than at static content on Facebook and Instagram.

“Getting from a live video broadcast to ROI is a process:

  • Engage
  • Distribute
  • Convert
  • and close.

Using a live video platform, you can distribute a live stream’s URL through ad units across the web.

Each ad unit has a cookie that tracks view time, engagement, conversions, etc. Then, marketers can track click-through rate, conversions, and other metrics within the platform’s dashboard and use those insights to inform their next action.”

Are you ready to take the next step to Facebook Live?

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

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Time Spent Social Media Marketing_Prepare1 Image

How much time do you devote to social media each week?

How does that compare to other businesses? Your competitors?

The average internet user is now on social media and messaging services for over 2 hours per day. This shows the central role that social is playing in the daily lives of today’s internet users.

As the influence of social media continues to rise, we take a closer look at how this trend has evolved over time.

Social Media can be a total drain on resources if you don’t use it correctly. You can put in hours per day crafting the perfect Tweet, pinning things on Pinterest for your customers, or publicizing your latest viral video on Facebook; but if no one ends up buying anything from you, then it’s all been a waste of time.

So how do you know when enough’s enough?

It’s about what you post

If you just post trash ten times a day, people won’t care what you’re saying, and they’ll switch off. If you take the time to make something good, it’ll be worth it.

THINK QUALITY

But wait, lots of social media posts means lots of eyes on my brand…

Think about your goal – what is it you want to get from social media? It’s not just a case of “More sales, more money.”

  • Do you want to use it to build a brand?
  • Are you just looking to promote your products/services more directly?
  • Are you trying to become the authority in your industry?
  • Or simply be more interactive with your customers, as a means of customer service?

Used correctly, time spent on social media offers an excellent return on your investment. You can use it to create an image of your brand; coming across as relatable, empathetic and maybe even cool; rather than corporate and stuffy.

Think who your customers are

WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA MARKETING

This is the first question that you need to ask yourself: How much time should I spend on social media marketing every week?

A study conducted by Social Media Examiner Industry Report 2017 asked 5,700 marketers how much time they allocate to social media marketing, and the entire report is worth reading, but here’s an overview of how much time marketers spend on social media marketing each week.

Weekly time commitment social media

The truth is, there’s no exact formula for deciding how much time to spend on your own social efforts. Large corporations can have multiple social media managers working around the clock, while smaller shops may only dedicate a few hours to social every week.

It’s all a matter of testing to see what works for you.

But no matter how much time you do decide to spend on social, you need to determine how to allocate your time to make sure that you’re working as efficiently as possible.

THE EXPERIENCE FACTOR

There’s a direct relationship between how long marketers have been using social media and their weekly time commitment.
For people just beginning with social media (less than 12 months of experience), 51% spend 5 or fewer hours per week.

However, of folks who have been doing this for 2 years or longer, at least 65% spend 6 hours or more per week on social media activities.

Social Media Experience

 

HOW TIME COMMITMENT VARIES WITH BUSINESS SIZE

Time commitment for social media by business size

A significant 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more weekly.

It’s interesting to note that nearly 20% of marketers spend more than 20 hours each week on social media.

Obviously the larger the business, the more resources they have to devote to social media marketing. Yet, I know many small businesses that have all there employees posting, with that said, they clearly define the field of play.

What’s in bounds, what’s out of bounds. No one wants to damage their brand with a wayward tweet.

30 MINUTES A DAY?

According to marketing automation software company Pardot, most marketers—or in the case of small businesses, owners or staff members tasked with social media—don’t know “how to tackle the mountain that is social media and wind up wasting a lot of time haphazardly updating and monitoring their social presence.” That’s why the folks at Pardot developed an infographic that outlines how to complete social media in just 30 minutes per day. I recommend checking out the full infographic, but here’s the jist:

  • Twitter: Devote ten minutes to responding to any direct tweets or messages; use an automation app to schedule tweets (I like Buffer) promoting any recent blog posts or other content, events, or specials; and scroll through your feed to re-tweet or share any relevant content.
  • Facebook: Spend six minutes responding to any comments, scrolling through your feed to engage with others’ comments, and sharing and promoting your own content.
  • LinkedIn: Take six minutes to share content and engage with your LinkedIn groups and your company page.
  • Pinterest: Devote four minutes to pinning any new content of your own, repinning others’ content that’s relevant to your brand, and engaging with those who’ve liked, commented on, or pinned your content—a quick “thanks” is all it takes.
  • Google+: Spend two minutes sharing content and posing questions in your status update.
  • Instagram: Take two minutes to post an interesting photo of your staff, facility, or presence within the community; also, scroll through your feed and like and comment on any images that are relevant.

Don’t have a profile on one of the above-mentioned social media sites? That’s totally fine. Devote that extra time to your other profiles.

Chris Brogan’s Social Media Time Management

This post is from 2009, but the advice is timeless. Chris Brogan, the CEO of Owner Media Group, recommends breaking your social media efforts into four chunks; then determine the total amount of time you can devote and go from there. While Brogan believes that two hours per day is the minimum for most efforts, that isn’t a hard-fast rule—although Americans spend an average of 3.2 hours per day on social, according to Ipsos, so maybe a couple hours isn’t too far-fetched. Here’s how Brogan divides up the social media time pie:

  • ¼ time = listening: “Start your day by listening and finding what the world is saying about you, your competitor, your marketplace, etc.”
  • ½ time = commenting and communication: Spend time commenting and replying back to people on the various channels where they reach you…I also include sharing [here].”
  • ¼ time = creating: “Your efforts in content creation are every bit as important as your connectivity and communication. This might include blogging, making video or audio, creating email newsletters…”

How to Save Time

According to Buffer, “Smaller companies, including many entrepreneurs and startups, spend a disproportionately larger amount of time on social media [than larger businesses] due to smaller staffs and lower budgets.” The team at Buffer also found that people waste a lot of time on social media—6 hours, 48 minutes to be exact. (Here is Buffer’s full pie-chart breakdown.)

I’m a big fan of Buffer, but also use Hootsuite which is my favorite.

Common sense says to cut out these time-sucks so you’re far more efficient and effective at social media, but how do you do that? Here’s what Buffer recommends:

  1. Automate your social media posting. Pardot recommended this in its 30-minute-a-day social media plan. And what do you know? Buffer is a social media scheduling and auto-posting tool.
  2. Budget a half hour—max—every day to scour the web for relevant content to share. (The article breaks it down further with specific time duration’s to devote to each social media platform.)
  3. Assign a customer service team member to address questions and inquires.
  4. Stop trying to gauge ROI by measuring “how many people liked or retweeted a post.” Instead, measure the right kind of metrics.

Source: Social Media Examiner

FINAL THOUGHTS

It’s clear the trend, businesses and individuals are spending more time on social media. That creates more noise, and sometimes can get us off track.

Be clear about your goals and objectives. Tie them to the social media platforms that work best for either your B2B or B2C business.

Guard your time wisely. It’s easy to get carried away with the latest trending article on Facebook, and lose track of your time and your goals and objectives.

Be clear about your social media strategies and the time it will take to accomplish your goals and objectives.

Think quality over quantity.

Remember these social media platforms are rented land! We live in changing times, and social media platforms are no exception.

Remember When MySpace was King?

Social Media sites will come and go. Point being…do not neglect your website. You have total control and last I checked most people like control.

Social Media Should NOT be Your Primary Web Presence

In fact, it should be used to support your website, not replace it. With so many different social media channels available, it makes sense to seek out which ones can support your website.

For example, you might use YouTube to host your product videos while embedding them on your website. Or use Twitter to promote your latest blog posts, while using Facebook to share how your business is active in the local community, and you could use create a B2B LinkedIn strategy to generate leads.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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The Best Content for Social Media Marketers

by Blair Evan Ball July 27, 2017

What marketing content do you use to engage your audience? Are you using the right content in today’s business environment? Maybe you are still skeptical that content marketing is right for your unique business/industry/size/audience. Maybe you still think content marketing is just a buzzword. Maybe you are trying to learn from others by emulating what works […]

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How to Develop the Master Skill for Success

by Blair Evan Ball July 20, 2017

How do you define success? Is there a magic formula for this? How can you tell if you’ve paid the full price of success? Many people define success in different ways. Some define it by money and position. Some define it by family. Some define it by happiness. Some define it by health. Whatever you […]

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How B2C Companies Budget for Social Media

by Blair Evan Ball July 13, 2017

Do you advertise on Social Media for your B2C business? If so what channels are you advertising on? It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This […]

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How B2B Companies Budget for Social Media

by Blair Evan Ball July 7, 2017

Do you advertise on Social Media for your B2B business? If so what channels are you advertising on? It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This […]

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How to Measure B2C Content Marketing Goals

by Blair Evan Ball June 29, 2017

Are you measuring your B2C content marketing efforts? If so…Which B2C content marketing metrics are you measuring? Would you like to know what the most effective B2C companies are doing and measuring? In fact, some of the top challenges for B2C content marketers is measuring the effectiveness of content and the ROI of their efforts. More often […]

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How to Measure B2B Content Marketing Goals

by Blair Evan Ball June 22, 2017

Are you measuring your B2B content marketing efforts? If so…Which B2B content marketing metrics are you measuring? Would you like to know what the most effective B2B companies are doing and measuring? In fact, some of the top challenges for B2B content marketers is measuring the effectiveness of content and the ROI of their efforts. […]

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Seven Ways to Control Your Mental Life

by Blair Evan Ball June 15, 2017

Does all the daily noise get you off track? Is Social Media distracting you or are you using it for attaining your goals and dreams? Psychology often discusses mental health — but what’s not often discussed is a clear definition of mental strength and focus. Mental strength and focus means that you regulate; Your emotions […]

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