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Are you ready for another Facebook change?

Do you still approve of the LIKE button?

Late last year, the company announced Facebook Reactions as a Like button alternative that comes in the form of six emoji with the following sentiments: angry, sad, wow, haha, yay and love. While the effort was first tested in Spain and Ireland, and then trickled it out to Chile, the Philippines, Portugal and Colombia, Reactions is finally headed to the U.S. and the rest of the world in the “next few weeks,” according to a Bloomberg report.

The company has revealed its final list of [Continue Reading…]

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Are You Prepared to Win

by Blair Evan Ball on January 29, 2016

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Are you committed to WIN & SUCCEED?

Are you truly giving 100%?

Would your friends, family and coworkers say that your are?

It’s a competitive social media world out there, and it’s getting more competitive. The speed of business is ratcheting up. No longer can you coast for long without your competitors passing you by.

All of us go through different stages in life. People are living longer, and working well past retirement age.

Are you still hungry to make your mark? Leave that Legacy! Or has the fire left your belly?

In the fast-moving high-tech social media world of the decade, the winners will be [Continue Reading…]

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What B2B content marketing tactics do you use?

Are those tactics as effective as you would like them to be?

B2B marketers, as in years past, continue to be heavily focused on creating engaging content, citing it as the top priority for their internal content creators over the next year.

B2B marketers have consistently cited website traffic as their most often used metric.This year however, they are placing more importance on sales lead quality, sales, and higher conversion rates.

B2B marketers allocate [Continue Reading…]

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5 Effective B2C Content Marketing Tactics

by Blair Evan Ball January 15, 2016

What B2C content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2C buyers are driven by different motivations — usually, feeling safe, secure and informed — than B2B purchasers. As a result, both the intent and the messaging of your content marketing campaigns must be different. Key […]

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How to Break Out of Your Comfort Zone

by Blair Evan Ball January 8, 2016

Have you gotten too comfortable? Are you just coasting along and content? If not, are you ready to take it to the next level? The comfort zone is a psychological state in which a person feels familiar, at ease, in control and experiences low anxiety and stress. In the zone a steady level of performance […]

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8 Powerful Trends That Will Shape 2016

by Blair Evan Ball December 30, 2015

  Was 2015 a memorable year for you in Social Media? Are you prepared for a great 2016? What changes are you going to make in the New Year? Businesses are changing, and marketers will have to change along with them. As businesses evolve and new businesses spring up, there will be dozens of new […]

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The Power of Believing

by Blair Evan Ball December 18, 2015

Do you know what you want? Do you believe you will achieve it? If not, why not? Is there a force, a something, a power or factor, call it what you will…which a few people understand and use to overcome their difficulties and achieve enormous success? You have often heard it said that if you […]

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How to Have Your Best Year Ever in 2016

by Blair Evan Ball December 10, 2015

Are you ready for the changes that are coming in 2016? How are you preparing for 2016? Would you like to be in the top 3% of your peer group? “Goal setting is the most important aspect of all improvement and personal development plans. Confidence is important, determination is vital, certain personality traits contribute to […]

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How B2B Marketing Will Change in 2016

by Blair Evan Ball December 3, 2015

How will your B2B content marketing change in 2016? Will it match up with what the leading industry marketers are saying? Approximately 76% of B2B marketers plan to produce more content in 2016 vs. 2015, regardless of their organization’s effectiveness, size, documentation of content marketing strategy and editorial mission, clarity around success, or communication frequency. This is according to a […]

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How B2C Content Marketing Will Change in 2016

by Blair Evan Ball November 20, 2015

How will your B2C content marketing change in 2016? Will it match up with what the industry marketers are saying? Approximately 80% of B2C marketers plan to produce more content in 2016 vs. 2015, regardless of their organization’s effectiveness, size, documentation of content marketing strategy and editorial mission, clarity around success, or communication frequency. This is according to a recent […]

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