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Why is it that so few people are living up to their potential?

Why are more people sick, overweight, unfit and unhealthy than ever before?

Why are some people more successful than others?

The United States spends more of its gross national product on health care than any other nation, and the costs keep rising.

America is a free society. All choices are open to the individual. All choices are open to the individual. People can do anything, go anywhere, be anything they want, change any part of their lives for the better, whenever they want.

Why is it then that so many people persist in their negativity and pessimism?

The main reason for so much underachievement and frustration is simply that people do not know how to get the most out of themselves. They don’t know how to apply themselves for maximum performance and happiness.

They don’t know their basic operating principles and as a result, they waste many hours, even yeaqrs, functioning far below their potential.

“Life is a series of experiences, each one of which makes us bigger, even though sometimes it is to realize this. For the world was built to develop character and we must learn that the setbacks and griefs which we endure help us in our marching onward.” – Henry Ford


  1. Life is hard. Always has been and always will be.  If you accept this premise, than interestingly enough life somehow becomes a little easier.
  2. Everything you are or ever will be is up to you. If you want your future to be different, you have to make better choices.
  3. Perhaps the most important. You can learn anything you need to learn (including Social Media) to become anyone you want to become, to achieve anything you want to achieve.

Your main job, in taking control of your life and your future, is to become the conductor of your own orchestra. You must take control of the internal and external aspects of your life. It’s a noisy world out there…and most of it is NEGATIVE!

Your job is to play beautiful music with your life, to make your life a great performance!


You may already know about these laws. You may even practice them.

Here’s an important point: Mental laws are like physical laws in that they are in force 100% of the time. The LAW OF GRAVITY, for instance, works everywhere on the planet, 24/7. If you decide to jump from the Empire state building you will fall to the pavement with equal force whether you are in downtown New York, or downtown Sydney.

Doesn’t matter where you know about gravity, or whether you agree with gravity. The law is neutral.

It works for you everywhere, regardless of whether you know about it or whether it is particularly convenient for you at any point in time.

Mental Laws – however, can only be proven by experience and intuition, and by seeing them work in your own life.

Today, most of these laws are discussed and debated openly. What’s odd is that only a fraction of the population is even aware of them. Successful men and women of all ages use these principals consciously or unconsciously to achieve their success.

Often they accomplish more in two to three years than some people accomplish in their lifetime. In fact, all real and lasting success comes from organizing and putting into practice these principles that provide a harmonious life.

Let’s take a brief look at these mental laws so you can become familiar with them and integrate them into everything you do.


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  1. Law of Control – Control over you life begins with your thoughts, the only thing over which you do have complete control.
  2. Law of Cause & Effect – There are specific causes of success and there are specific causes of failure. Whatever you sow you reap. “Thoughts are causes and conditions are effects.”
  3. Law of Belief – Whatever you believe with feeling, becomes your reality.
  4. Law of Expectations – Whatever you expect with confidence becomes your own self-fulling prophecy.
  5. Law of Attraction – You invariably attract into your life people and situations in harmony with your dominant thoughts.
  6. Law of Correspondence – Your outer world is a reflection of your inner world. “As within, so without.”
  7. Law of Mental Equivalency – Your thoughts, vividly imagined and repeated, charged with emotion, become your reality.

Everything that happens to you, everything you become and accomplish is determined by the way you think, by the way you use your mind. As you begin changing your mind, you begin changing your life.

Your expectations are determined by your beliefs about yourself and the world you live in. Your expectations about people, work and every part of your everyday life are generated by what you believe to be true in that area. Even if you have false or self-limiting beliefs, they will manifest themselves in your expectations, your attitudes and ultimately, in your results.


Most people try to improve or change aspects of their lives by trying to get others to change. They don’t like what they see reflecting back to them in the mirror of their lives. so they work at polishing the mirror instead of going to the source of reflection.

Emerson wrote, “What you are shouts at me so loudly, I can’t hear a word you’re saying.”

Examine the various areas of your life with a mental checklist and decide where you fee POSITIVE and in control, and where you feel you don’t.

Then begin thinking of the specific thing you could do to get back control in those areas of your life causing you stress. Think also of the situations you might be better off walking away from.

One of your major responsibilities in life is to get and keep your life under control.

This sense of control becomes your foundation for building greater happiness and success in the future.

Make sure it rock solid!


About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!


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Do you get the memo when social media changes?

How about your competitors?

Social Media moves fast. When I speak to audiences and business, I always ask this question. Will things slow down or speed up in the future? 100% answer speed up, everytime!

Sometimes, it feels like too much to keep up with.

But, if you’re going to succeed, you need to know the latest trends and stay focused.

You want to know that what you’re doing isn’t already outdated. And you don’t want to miss opportunities, either.

You’re busy though. Who has time to keep tabs on all that stuff?

If that’s how you’re feeling, it’s a good thing you’re here.

Social media marketing needs to be part of your marketing strategy.


The number of social media users is on the rise and isn’t going to die down anytime soon. Those users include your potential customers. And if you want to reach them, then you have to play the game.


Where to Be in Social Media

It has been hammered into the ground that the first rule of business is, “Location, location, location.”

The same rule applies to social media. Be where your audience is. Different social media networks make more sense for different businesses. Knowing your audience and how they use social media is key for using social media to its full potential in an efficient way

  • 88% of businesses are using Social Media.
  • 96% of people who talk about your brand don’t follow it.
  • 91% of users are accessing social media through mobile devices.
  • Customers spend 20-40% more with companies that engage with them on social media.
  • 67% of all americans are using social media.
  • 81% of the US population has at least one social media profile.
  • 67% of all Americans report they get their news from social media.

Over 90% of young Americans are active on different social networks. Using social media can help get your business in front of them at the right time.

The use of mobile devices on the rise. Social media strategists need to make sure that everything they create still conveys the intended message in a portable format.


Owning a business is hard work. On any given day, you’re being pulled in a million different directions, you’re exhausted after staying up way later than humans should, and you’re strapped for cash.

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For many, running your own business can feel like raising children. It can mean great sacrifice and unbelievable stress on your mind and body. Why do you do it? You get to do something you love, call the shots in your own life, and watch something you created grow into a successful entity.

Every business owner wants to see his or her business thrive. You may be thinking that you’ve exhausted every avenue to generate new leads and, ultimately, sales. You may have started a Facebook fan page and grown tired of the time and effort it takes to manage it, or grown frustrated that your tweets are only reaching a handful of people on Twitter.

With results like these, you may wonder if spending time, energy and money on social media is worth it for small businesses, after all.



The first step in making social media work is to define your goals, and determine your Key Performance Indicators (KPIs).

Do you want to get hundreds of page likes, or do you want to drive traffic to your website and generate leads? Deciding on your goals should center around the actions that actually help your business grow.

You want to generate revenue, so how do you measure that definitively on your website?

In our article, “6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter,” we give a high-level view of which social media KPIs matter to most businesses when determining your social media efforts’ return on investment (ROI), so you can continually optimize your social campaigns to get the most out of them. (If you’re still not sure where to start, contact us!) Metrics like engagement may mean much more for your business than page likes alone. Users can easily like a page and unfollow it, but if they’re commenting on and sharing your posts, it’s hard to deny your brand’s reach.



Advertising is without a doubt the most efficient way to reach your audience on any social media platform. Navigating it, on the other hand, can be a bit tricky. Facebook has recently announced that Business Pages engagement is going to ZERO! What that means is you will no longer have the organic reach in marketing to your fans. You will have to PAY to PLAY.

Here are five statistics to help you create your social media advertising strategy.


“Is social media worth the time and effort if it is integrated with other marketing channels?” The answer is yes!

Integration of social media with other marketing brings everything together.

Social Media and your website

May have heard me say that social media is rented land. You control your website and that should be the hub of all traffic with social media channels feeding into them.

As some of you know Facebook blinded sided business pages last month when then announced Organic reach was going to ZERO! WOW!!! You’ve spent years acquiring customers who have LIKED your page and now you have to Pay to Play with Facebook Ads to reach that audience. OUCH!

Make sure you direct people from social media to your website and make your website client friendly. Make sure you post different ways for people to get a hold of you. A contact us page, online promotions, online forms. Make sure people know who the CEO is and provide bios of your executive team.

Ramp up your video efforts and get creative. Get good at Facebook Ads, and target the right audience. That will take some tweaking, but will be worth it if done right. Remained focused and tie those results to your companies goals and objectives.

Remain flexible and keep adjusting. Be consistent in posting content and have a little fun along the way!

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!



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Do you want to save time on Instagram postings?

How about being able to see posts where your business is mentioned and tagged?

In a move that will bring unbridled joy to social media managers and influencers everywhere, Instagram is now allowing business profiles to schedule posts, the company announced on its Business blog today.

It makes sense that it’s taken this long for Instagram to allow scheduled posts, given that the platform has always encouraged sharing photos and videos in the moment.

But with changes like Snapchat finally removing the ugly white borders around photos posted from the camera roll and Instagram allowing Stories older than 24 hours to be posted, it seems like platforms are shifting away from real-time sharing.

It doesn’t matter so much as long as users just keep posting, right? Parent company Facebook’s constant share prompts are happy as long as you post something, anything!

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Currently, the feature only works for photos, not videos, and it’s only available through third-party social management tools for now. This means that if you want to get your hands on scheduling features, you have to pay for subscription services like HootSuite, BuzzSumo, or any one of the companies working as a Facebook Marketing Partner or Instagram Partner.

Your #instalife just got a whole lot easier. Starting now, you can schedule and post photos directly to your Instagram business profile right from the Hootsuite dashboard.


Unfortunately, the official support for post scheduling doesn’t extend to ads

Instagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old API that is being shut down over the next two years.

Instagram says that support for non-business profiles is in the works for an early 2019 release.


What Is an API? (Application Programming Interface)

The application then interprets that data and presents you with the information you wanted in a readable way.

This is what an API is – all of this happens via API.

What Is an Example of an API?

When you use an application on your mobile phone, the application connects to the Internet and sends data to a server. The server then retrieves that data, interprets it, performs the necessary actions and sends it back to your phone.

Instagram has rolled out a new Graph API and will phase out the old Platform API over the coming year and a half.

Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.


First, and this will affect many of you, is that this feature will only be made available to business profiles. Many business owners in the past have been hesitant to switch to a business profile on Instagram, in fear of being forced to pay for market attention, similar to what happened with Facebook business pages years ago.

While you can still make the switch at any time to a business profile, this is something to do your research on before you do. If you have already decided it isn’t worth the switch, Instagram has said that this update will eventually be made available to non-business profiles as well, but not likely until 2019.


Instagram has just released it’s biggest update of 2017: Instagram Stories Highlights and Archive!

Now, you can create permanent collections of Instagram Stories that will live on your new Instagram profile. Check out the social media trends of 2018. 

These curated stories are called “Instagram Stories Highlights,” and brands are already loving this hot new feature.

What are Instagram Stories Highlights?

Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights are curated clips grouped together by you and live permanently on your profile until you delete them.

They appear directly under your bio and above your Instagram feed and will play as a stand-alone story when someone taps on it, and this feature is literally front and centre on your profile.

Instagram Stories Highlights are an extremely valuable addition to an Instagram business profile, because they allow brands to easily curate and showcase the content they want users to see first.

You can think of Instagram Stories Highlights like a movie trailer for your Instagram feed. They’re a creative way to express yourself, show off products, drive traffic, or market your business!

How do I add a story to my Story Highlights?


You can add stories to appear on your profile as highlights, even after they disappear. Highlights appear below your profile photo.

To add a story to a highlight:

    1. Go to your profile and tap  below Stories Highlights.
    2. Tap to select the story or stories you want to add to highlights, then tap Next.
    3. Choose a cover photo and enter a story name for your highlight, then tap Add. You can add more photos or videos to your highlight at any time by tapping Edit Highlight.

Note: Stories you add as highlights remain visible as highlights (and saved in Stories Archive) until you remove them, even after the original story has disappeared. Keep in mind that those you’ve allowed to see your story can also see your highlights.

Once all of those steps are completed, Highlights will appear as circles on users’ profiles, and when other users tap them, they play as if they were stand-alone Stories.

Users can add as many Highlights as they wish, and they will remain on their profiles until removed. Users can edit or remove Highlights by tapping and holding on them in their profiles.

Instagram said in its blog post: “Over the past year, Instagram Stories has become a key part of how you express yourself—but there hasn’t been an easy way to keep your Stories around for more than 24 hours.

Now you can more fully express your identity by grouping Stories you’ve shared into Highlights and featuring them on your profile. Story Highlights lets you show all of the sides of your personality, and you can make highlights out of anything you’ve shared to your story in the past.


Even with the slight disappointment of having to go through a third party to use the feature, I am still very excited about this release. I’ve been a big fan of Hootsuite for years, and they were the ones pushing this and brought it across the finish line. Props to CEO Ryan Holmes.

This is a huge announcement for those of us who find it difficult to share on social media consistently. I can’t wait for the ability to set aside 15-30 minutes a week for my posts and then not think about it again. Still must remember to check in and engage.

What about you? Is this feature worth having a business profile and using a third-party app for?

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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by Blair Evan Ball January 24, 2018

Share2 Tweet Share2 +1 Stumble1 Pin4Shares 9 ‘In Tech We Trust’? Is regulation of social media “inevitable”? Social media has taken over most people’s everyday lives, and has changed the way we communicate. Social media makes it much easier to talk to someone across the globe and to get the news of what’s going on […]

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by Blair Evan Ball January 17, 2018

Share2 Tweet Share3 +1 Stumble1 Pin5Shares 11 Did you realize Facebook made a major change to it’s algorithm…again? Do you realize the impact it will have on business pages? In previous posts I’ve discussed that Facebook business page organic reach has been declining over the past couple of years, and most recently as of the […]

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Share1 Tweet Share +1 Stumble Pin2Shares 3 Did 2017 fly by? Do you find the time going faster and faster? There are 362 days and 8,688 hrs. left in 2018. According to a recent study by IBM we process more information in one year than our forefathers did in their lifetime. Even younger kids I […]

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by Blair Evan Ball December 13, 2017

Share220 Tweet Share122 +1 Stumble1 Pin4Shares 347 What does the word trend mean to you and your business? Would you like to stay informed and ahead of the masses? The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste […]

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by Blair Evan Ball December 7, 2017

Share2 Tweet Share +1 Stumble1 PinShares 3 Do you measure your social media return on investment? Is that return important to you and your business? Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut […]

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by Blair Evan Ball November 29, 2017

Share26 Tweet Share9 +1 Stumble1 Pin12Shares 48 Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. Are you? Do you grip about heavily saturated social platforms and too many ads? Did you survive Black Friday and Cyber Monday? Cyber Monday Frenzy Adobe is crunching data on e commerce […]

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Top Challenges for Business Digital Transformation

by Blair Evan Ball November 15, 2017

Share1 Tweet Share +1 Stumble PinShares 1 What is this digital transformation people keep talking about? How does that affect me and my business? Career? With every new opportunity for businesses to evolve, there are significant challenges. How companies address them will determine their growth and progress through the Six Stages. Each year, in addition […]

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