Facebook Throws business pages a curve ball_Prepare1 Image

Did you realize Facebook made a major change to it’s algorithm…again?

Do you realize the impact it will have on business pages?

In previous posts I’ve discussed that Facebook business page organic reach has been declining over the past couple of years, and most recently as of the last six months dramatically.

Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes last Thursday designed to put what friends and family have to say first. All at the expense of Business Pages.

I’ve heard numerous complaints over the past year from friends and family how they have lost touch with them on Facebook because their news feed has disappeared. We must remember that humans are still controlling what we see, and soon it will be AI.

PUBLISHERS AND BRANDS ARE THE LOSERS

As I have cautioned businesses and clients, social media can be a great tool however it is rented land. The social media giants control the lever, and push the buttons. We have to remain flexible and nimble.

I’ve talked to businesses who’ve seen dramatic drops in their organic reach as well as traffic that was referred back to their websites.

In a Facebook post on the company’s blog Thursday, the head of its News Feed team, Adam Mosseri, wrote that showing more posts from friends and family “means we’ll show less public content, including videos and other posts from publishers or businesses.

Facebook has come under fire recently for how the social site is making people feel, which is negative most of the time. In December, Facebook itself acknowledged that passive consumption of information — surfing shopping websites or spending too much time  — is often bad for your mood. (Sorry!)

Happy or Sad

It gestured toward a 2015 paper in the Journal of Experimental Psychology that showed that passive usage of the website, even for just 10 minutes a day, had a negative effect on students’ sense of well-being.

LESS TIME ON FACEBOOK

Interestingly enough Facebook is expecting a drop in people on the site and the amount of time they spend. What impact will this have on your business?

According to founder Mark Zuckerberg “I expect the time people spend on Facebook and some measures of engagement will go down,” he said in his post about the changes. “But I also expect the time you do spend on Facebook will be more valuable.”

Suddenly, the most existential threat Zuckerberg faces isn’t some rival service. It’s his own.

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinizing the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

WHAT ARE THE WIDER RAMIFICATIONS?

Some publishers and civil society groups have reacted with alarm. Some journalists reported readership halving overnight as a result of them disappearing from most social media feeds. Some business owners I know have had their referral traffic to their website cut dramatically.

A similar change worldwide would wreak havoc on the media ecosystem, as well as the ability of activists and campaigners to have a voice with the wider public.

Remember folks when dealing with Social Media, we are dealing with rented land.

 

Rented Land

 

PUBLISHERS AND BRANDS HAVE A BUSINESS TO RUN

But we have a business to run, and so do you. So let’s pour one out for the lost days of building organic Facebook audiences and capitalizing on them as a fantastic distribution channel.

FB Organic Reach Declining_Prepare1 Image

It’s too early to know exactly how these updates will impact Facebook ads and your business goals, but suffice to say it’s going to be a rough ride for a while. With the new Facebook update, Zuckerberg is walking Facebook back from its reputation as a data mining empire willing to work with shady advertisers and happy to sell everything you’ve ever said and perhaps even thought. Again, ultimately that’s good.

They’re going back to their roots: Fighting with your in-laws, congratulating your college friend on their marriage, watching dog videos, and getting genuine insight into the day to day lives of friends and family scattered across the world.

With the new Facebook update, comments are queen.

Zuckerberg is perfectly clear that the way people engage with Facebook (and Facebook’s millennial little sibling, Instagram) is going to change. Some things are straightforward, such as posts with comments getting more weight in news feeds than posts with lots of likes or shares.

But we’re still looking at a vast unknown, and an unknown timeline when it comes to the rollout.

As a marketer, you likely spend part of your digital marketing budget on Facebook ads. It would be absurd not to. After all, Facebook knows more about people than they know about themselves, making it easier than it’s ever been to tailor digital advertising to the right customers.

You’re not alone in wondering if you’re going to get the same bang for your buck moving forward. It’s going to be a trial and error landscape. (No one likes unknowns when they’re pushing toward smart marketing goals.)

AUTHENTIC CONTENT MATTERS MORE THAN EVER

Keep advertising. Pay close attention to the performance. Continue tweaking audiences. Otherwise, in a digital world that emphasizes relationships, all you can do is continue to emphasize genuine human connection. This is much easier said than done for brands, who often put significant effort into honing communication strategies and building Facebook communities only to find their perfectly useful, engaging content buried.

Do not put all of your eggs into the Facebook basket. Continue to have a presence on Facebook, build your following so you can advertise to them and to people who think and behave like them, but know that you’re going to see a decline in traffic from your Facebook posts. In the meantime, repurpose content.

Start a Blog or keep blogging. Email is not dead, compose great emails, expand your email database. Segment your email database and use that copy on social media.

You own that data, unlike the data related to your followers on Facebook. Email lists are gold, and growing and nurturing those contacts should take precedence over organic social media.

This isn’t the end of the world, even though it feels like it. But the new Facebook update will certainly present a challenge not only to marketers, but to organizations like non-profits that rely heavily on Facebook engagement to grow and communicate with followers.

Digital marketing is an ever-changing landscape, and this is just one more bump in the winding road.

START TREATING FACEBOOK LIKE A PAID AD PLATFORM

If you’re going to pay-to-play, get your targeting right. Once you’ve built an audience of relevant fans, focus on advertising the content assets you’ve created — blog posts, ebooks, etc. — and use ads to amplify them to targeted users.

Remember: It’s likely only a matter of time before organic reach hits zero, so you might as well hone your paid strategy now, which brings me to one final recommendation …

If you do advertise, go beyond the basics.

Facebook’s targeting capabilities have gotten considerably better over the past few years. You can now pay to reach your ideal persona based on demographics, interests, web behavior, and more.

Additionally, there are a bunch of tools and features that can help you maximize the effectiveness of your campaigns, including:

To learn more about how you can improve your Facebook Page’s reach, check out my friends over at Hubspot for their free guide: How to Attract Customers with Facebook.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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Who Will You Become_Prepare1 Image

Did 2017 fly by?

Do you find the time going faster and faster?

There are 362 days and 8,688 hrs. left in 2018.

According to a recent study by IBM we process more information in one year than our forefathers did in their lifetime. Even younger kids I talk to say that it’s going very fast.

So what are you doing with your time? How are you maximizing it? Who are you becoming?

Theodore Roosevelt once said, “Do what you can, with what you have, right where you are.”

Make Your Life a Masterpiece

More people are becoming successful today at a faster rate than at any other time in history.

You can be, have, and do more than you have ever imagined. What do you want to accomplish in 2018? Who will you be in 2018?

If you want things to change for you, then you must change first.

One key to success is for you to know exactly what you want. Write it down, and work on it every day.

DEVELOP A PLAN

Without a plan, you are a wandering generality. You are like a person trying to assemble a jigsaw puzzle without a picture.

Almost any system is better than no system. You’ve got to plan and discipline yourself to stay at it until you get the results you want.

Virtually anything you could ever want to be, do or have is amenable to learning and hard work. But you have to have a plan and you have to work your plan.

You are born into this world with no instruction manual. You are born with an amazing God given brain, the complexities and possibilities are so amazing and vast that we cannot yet comprehend them. This marvelous, three-pound organ of yours contains as many as 100 billion cells and processes 100 million bits of information per hour.

Properly used, your incredible brain can take you from rags to riches, from loneliness to popularity, from sickness to radiant health, and from depression to happiness and joy — if you learn how to use it properly.

LAWS OF MENTAL MASTERY

Life is hard; it always has been and it always will be.

Everything that happens to you is determined by what you think and the way you think about it.

You are affected by what you do, say, hear, read, watch, listen to and especially by the people you associate with and the conversations you participate in. Thoughts trigger additional thoughts, which trigger images and emotions, which lead to behavior, which controls your life.

Your main job is to take complete control of your life, your thoughts, your emotions, and your future.

What will you read each day? Will it be positive and uplifting?

positive-in-a-negative-world_prepare1-image

Will you be drawn into the negatives of Social Media posts or will you rise above it? Your choice.

LAW OF CONTROL

Says that you feel positive about yourself to the degree to which you feel you are in control of your own life.

When asked to articulate the most important thing to achieve in life, the overwhelming response is simply to grow. The more we grow the more we have ‘peace of mind’. Self-esteem and self-worth are two of the most important factors in achieving peace of mind and in leading a happy and successful life. Individuals, who have high levels of self-esteem and self-worth, live their lives in accordance with the Law of Control.

Are you going to be in control in 2018? Or is some else going to control your life?

This law says that you feel negative about yourself to the degree to which you feel “out of control” or not in control of your life for any reason.

Individuals who live by the Law of Control are proactive.

Take Control of Your Life_Prepare1

They create their own circumstances and accept personal responsibility for each and every situation – good or bad. These individuals never accept that they are the victims of something that someone else has done, or treated them. These people are internally directed.

In other words, their decisions are their own, based on their specific value set and core beliefs.

Because they make decisions based on their core beliefs and values, they never blame, explain or complain. These activities are a waste of precious energy, so rather than fall into the trap of the “blame game”, they just set about changing whatever it is they don’t like.

These folks always know that they have choices, which is the key to being in control!

We all have the ability to make our own choices, whether we know it or not!

The truly sad thing is that the majority of people do not live by the Law of Control. They relinquish control of their lives to outside forces. This could be spouses, partners, churches, governments, children, circumstances, social media etc. They do not live life. Life is simply something that happens to them. They are victims of circumstance!

Do you live by the Law of Control?

To determine the answer, simply ask yourself these three questions, and be brutally honest with yourself in your response:

  1. Do I make things happen, or do things just happen to me?
  2. Do I make decisions that are right for me because that’s what I want, or do I make decisions that are aimed at pleasing, accepted or expected by others, or because that’s what is expected of me?
  3. Do I feel stress or do I feel trapped as the result of demands that others are placing on me?

 Your responses will be a clear indication as to whether you live by the Law of Control or by its inverse, the Law of Accident.

If you want to be happy, successful, manage your life and have peace of mind, then take control of your life. Determine your own set of values and core beliefs and then live by them.

Accept personal responsibility for everything that has happened, or that will happen in your life.

If there is something that you don’t like or that is causing you grief, or is uncomfortable for you, change it! Get out of the victim mode and above all, never forget that you always have choices.

LAW OF CAUSE AND EFFECT

Says that everything happens for a reason. For every effect there is a specific cause or causes.

You can have anything you want in life if you just find out how other people have achieved it, and then do the same things, over and over, until you achieve it as well.

Thoughts are causes and conditions are effects. You become what you think about, most of the time.

“Any life situation can be changed by altering our perspective”.

Your thoughts, behaviors and actions create specific effects that manifest and create your life as you know it. If you are not happy with the effects you have created, then you must change the causes that created them in the first place…

Change your actions, and you change your life… Transform your thoughts, and you will create a brand new destiny.

LAW OF BELIEF

Says that whatever you believe, with feeling becomes your reality.

  • If you have negative beliefs about yourself, you will get negative results.
  • If you have positive beliefs about yourself and your potential you will see the world in a positive way and get positive results.

The Power of Belief_Prepare1 Image

The universal law of belief states that we do not believe what we see, we rather see what we have already decided to believe.

Unfortunately life doesn’t give us what we want, but rather what we intend with feeling — whether that intention lies at a conscious or unconscious level of awareness.

Self-Limiting Beliefs

Self-limiting beliefs are simply beliefs that you have about yourself, others, circumstances and the world around you that limit your life in some way. In most instances these beliefs are just interpretations you have made about reality that work against the goals and objectives you desire to achieve.

Our self-limiting beliefs make up the fundamental flaws of our psychology. They limit our opportunities, behaviors and actions in so many ways at an unconscious level of awareness, that it is frightening to think about the possible long-term impact they are having upon our lives.

Your self-limiting beliefs undermine your ability to grow as a psychologically healthy human being. They essentially paralyze your ability to think effectively, to make sensible decisions and to take proactive actions. If you are finding yourself fighting through procrastination, stress, worry, anxiety or fear, then these are sure signs that your self-limiting beliefs are controlling your life’s reality and ultimate destiny.

Your self-limiting beliefs will hold you back from living the life you desire to experience, and will dramatically limit your potential as a human being in so many ways that it is very difficult to fathom the true extent of their impact on your life.

Your self-limiting beliefs consistently encourage the development fear, self-doubt and lead to patterns of emotional self-sabotage.

Are my current belief patterns working for me or against me?

What to DO

Do reject your limiting beliefs by no longer accepting the control that they have over your life.

Do believe with feeling. Your feelings and emotions will give life to your beliefs. Therefore cultivate your empowering beliefs by sprinkling them with intense feeling and you will progressively transform these beliefs into unshakable convictions that will move you towards the attainment of your goals and objectives.

Do model the beliefs of successful people. They have attained their current level of success because of the beliefs that are driving and dictating their patterns of behavior. Your objective is to find out what drives these people, what beliefs and convictions they cultivate within their psyche, and model these patterns within your own mind.

Do challenge the self-limiting beliefs that are currently holding you back from the life you want to experience. Simply begin by questioning their validity and existence, and make a resolution that you will no longer accept them in your life.

Do develop your natural talents and abilities by involving yourself in activities that will help instill new empowering belief patterns within your psyche. These new belief patterns will spread like wildfire and affect all other aspects of your life.

FINAL THOUGHTS

In every case and situation, control over your life begins with your thoughts, the only thing over which you have complete control. How you think and approach any situation determines how you feel, and your feeling determine your behavior and destiny.

  • Self-Discipline
  • Self-Mastery
  • Self-Control

All begin with you taking control of your thoughts. What are your feeding your mind?

No person or situation can make you feel anything, it is only the way you think and act about a situation that makes you feel the way you do. You can control the way you think.

As Eleanor Roosevelt said, “No one can make you feel inferior without your consent.”

There are basically two ways you can get control of any situation that is causing your unhappiness and frustration.

  1. Take action. You can move forward and do something to change it. You can assert yourself in the situation and make it different somehow.
  2. You can simply walk away. You can often gain control by letting go of a person or situation and getting busy doing something positive, and uplifting.

Examine the various areas of your life with a mental checklist and decide where you feel positive and in control, and where you don’t. Then begin thinking of specific things and actions you can take to get control back in those areas of your life that are causing stress.

One of your major responsibilities is to get and keep your life under control. This sense of control becomes your foundation for building greater success and happiness in the future. Make sure it’s rock solid in 2018 and beyond!

Sow a thought and you reap an act;

Sow an act and you reap a habit;

Sow a habit and you reap a character;

Sow a character and you reap a destiny!

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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Social Media Trends 2018_Prepare1 Image

What does the word trend mean to you and your business?

Would you like to stay informed and ahead of the masses?

The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business).

Where Social Networks Are Headed

Where Social Media Networks are headed

Organizations face 3 key challenges in 2018

  1. Social dominates time spent on mobile.
  2. Passive social behaviors continue to climb.
  3. Consumers integrate social deeper into their purchase journeys.

As consumers spend more time on social networks, we’re seeing new behaviors increase.

● 60% of internet users fall under the Entertainment Networker segment.
● 39% of internet users use social networks to access the news.
● 39% of internet users use social networks to fill their spare time.

Source: GlobalWebIndex. Social Media Motivations. Q1 2017.
Base: 350,000 internet users.

Social’s role grows in online product research

Social Media Purchase Journey

Younger demographics are leading these shifts.
But even among 55 to 64 year-olds, 20.1% say they’ve used social networks when researching products and services.

TRENDS

1. DECLINING ORGANIC REACH

Brands must accept that organic reach is steadily declining and stop relying on short-term tactics that used to work. Facebook has already announced that organic reach is going to ZERO! Businesses I work with are already seeing that organic reach is dropping, and in some cases dramatically.

FB Organic Reach Declining_Prepare1 Image

Instead, businesses need to start building sustainable strategies. This means being more selective when it comes to the networks you post content on, and investing more in social ads as well as influencer and/or advocacy strategies.

With brands increasingly disappearing from news feeds, ephemeral content such as Instagram Stories are key to staying visible and top-of-mind in 2018. By leveraging these features on an ongoing basis, users will continue to see your brand and can then search back to your profile to view more, like, comment, and tag, which will further boost your impressions by putting you back in their newsfeed and in front of the eyes of their following.

2. SOCIAL VIDEO SURGES AHEAD

Spending on social video advertising grew 130 percent this year with no sign of stopping.

While social video is effective, businesses need to make sure they’re creating content that actually reflects their business objectives. If the social video your organization produces can’t be tied to any real metric or measurable business value, it’s time to rethink your strategy.

Like AI, live video is nothing new, but it’s growing exponentially. Everyone wants a piece of Facebook Live.

And, it isn’t just popular with marketers. People love watching live video too. In fact, 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3x more views.

Here are a few tips for getting started with live video:

  1. Use live video at events to give followers a behind-the-scenes look at the event.
  2. Show off holiday displays and sales in live video.
  3. Use live video to introduce your followers to your employees.
  4. Advertise an exclusive sale or promotion to anyone who watches your live video.

Whatever you do, make sure your employees and any customers who are in your business at the time are aware that you’re filming to avoid any mishaps. It might be better to film a live video during off hours, though, since you can’t edit live video and people will see everything as it happens.

3. CHATBOTS

What Is A Chatbot?

A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.).

Chatbots are going to be one of the biggest things in social media marketing in 2018. They have evolved from inferior robotic responses to now being able to provide personalised and instant meaningful interactions with a brand’s audience.

Facebook has reported that over 100,000 chatbots are currently using the messenger platform and this number is set to grow. This form of automation means you can spend the extra time working to further expand your business, while still producing a positive overall experience for potential customers.

Facebook Showing Examples of Chat Bots

Watch this video from Facebook’s recent F8 conference (where they make their major announcements). At the 7:30 mark, David Marcus, the Vice President of Messaging Products at Facebook, explains what it looks like to buy shoes in a Facebook Messenger bot.

Examples of Chatbots

Buying shoes isn’t the only thing chatbots can be used for. Here are a couple of other examples:

  • Weather bot. Get the weather whenever you ask.
  • Grocery bot. Help me pick out and order groceries for the week.
  • News bot. Ask it to tell you when ever something interesting happens.
  • Life advice bot. I’ll tell it my problems and it helps me think of solutions.
  • Personal finance bot. It helps me manage my money better.
  • Scheduling bot. Get me a meeting with someone on the Messenger team at Facebook.
  • A bot that’s your friend. In China there is a bot called Xiaoice, built by Microsoft, that over 20 million people talk to.

4. RISE OF AUGMENTED REALITY

At the first-ever event hosted in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.

For example, it’s conceivable that Snapchat or Instagram will soon support filters that allow users to take a selfie with a friend or celebrity projected via augmented reality. Similarly, brands could soon project their products into the homes of social media users through special filters.

5. FOCUS ON GENERATION Z

Generation Z, as they have been coined, consist of those born in 1995 or later.

This generation makes up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to.

A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.

Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.

How Generation Z Differs from Millennials

  1. Less Focused
  2. Better Multi-Taskers
  3. Gen Z is Full of Early Starters
  4. Gen Z Is More Entrepreneurial
  5. Gen Z Has Higher Expectations Than Millennials
  6. Gen Z Is Big On Individuality
  7. Gen Z Is More Global

6. EXPANSION OF LIVE STREAMING

What was once a novel gimmick has become a mainstream part of social media. Today, brands big and small have started using live streaming to capture the attention of followers.

GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.

Live streaming is a medium or implementation of social technology that’s uniquely positioned to take advantage of hardware improvements for the next several years. The resolution of an image the size of a phone screen can only get so good before you have to zoom in to see a difference.

But better video processing across the board means all devices involved can handle more streaming at a better quality across more channels at the same time. This is such a huge change that it’s possibly unclear that anyone is even capable of fully understanding the ramifications.

In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.

7. INCREASING BRAND PARTICIPATION IN MESSAGING PLATFORMS

Over 2.5 billion people use messaging platforms globally, and yet brands are still primarily focused on connecting with consumers on pure social networks. In 2018, expect brands to invest more time and money in connecting with consumers on messaging platforms.

Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.

Kik Chat Messenger

FINAL THOUGHTS

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

With the announcement of the new iPhones, augmented reality has a chance to become a part of social media in ways that were unimaginable only a few years ago. Lastly, Twitter and Facebook will most likely adjust their policies to protect their brands from political criticism and to provide users with better online experiences.

Sources: Hootsuite, Entrepreneur 

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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How to Measure the Right Social Media ROI

by Blair Evan Ball December 7, 2017

Share1 Tweet Share +1 Stumble1 PinShares 2 Do you measure your social media return on investment? Is that return important to you and your business? Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut […]

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3 “Disrupters” of Social Media Marketing

by Blair Evan Ball November 29, 2017

Share26 Tweet Share9 +1 Stumble1 Pin12Shares 48 Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. Are you? Do you grip about heavily saturated social platforms and too many ads? Did you survive Black Friday and Cyber Monday? Cyber Monday Frenzy Adobe is crunching data on e commerce […]

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Top Challenges for Business Digital Transformation

by Blair Evan Ball November 15, 2017

Share1 Tweet Share +1 Stumble PinShares 1 What is this digital transformation people keep talking about? How does that affect me and my business? Career? With every new opportunity for businesses to evolve, there are significant challenges. How companies address them will determine their growth and progress through the Six Stages. Each year, in addition […]

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Facebook Organic Reach Declining, What Businesses Need to Know

by Blair Evan Ball November 13, 2017

Share9 Tweet Share10 +1 Stumble PinShares 19 Business owners have noticed a decline in their organic reach have you? Were you aware that this is Facebook’s intended goal? Organic reach on Facebook is so in the past. Most unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all […]

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Internet and Mobile Trends for Business

by Blair Evan Ball November 7, 2017

Share1 Tweet Share +1 Stumble1 Pin12Shares 14 Will the pace of business slow down or speed up over the next 5 years? Will mobile and the internet play a more prominent role in marketing? The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online […]

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Video Marketing for Small Business – Infographic

by Blair Evan Ball November 1, 2017

Share7 Tweet Share13 +1 Stumble1 Pin1Shares 22 Are you using video in your business or holding off? Did you know how this is impacting your business? For years now, you’ve been hearing that video marketing for small business is on the rise. Really for all business. Video trend keeps moving forward. Take a look at […]

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Facebook Is Testing A ‘Pay-To-Play’ Model

by Blair Evan Ball October 25, 2017

Share5 Tweet Share2 +1 Stumble1 Pin3Shares 11  Have you noticed another drop in your organic reach? Were you aware that Facebook made another change to their algorithm? If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. This could be the “Nightmare Scenario” For Publishers: Facebook Testing A ‘Pay-To-Play‘ […]

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