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Do you find yourself fighting the negative things in life?

Is it becoming harder and harder with all the negative news?

DID YOU KNOW?

You can create a new optimistic way of life today!

Positive self-expectancy is the first, most outwardly identifiable quality of a top-achieving, winning
human being. Positive self-expectancy is pure and simple optimism: real enthusiasm for everything you do. And optimism is expecting the most favorable result from your own actions. It’s also controlling what goes into your mind. In a 24/7 connected world, sometimes we just need to tune out.

There never was a winner who didn’t expect to win in advance.

Winners understand that life is a self-fulfilling prophecy. And they know that you usually get what you expect in the long run. So winners accept the belief that hope and a deep, unbreakable faith — forged into a fundamental attitude of positive self-expectancy — is the eternal spring from which all creative, motivating energy flows.

How often have you expected that something would work and it did?

Now, flip that around, how often did you just absolutely known that something was going to fail – and guess what – it did?

I wish I could go beyond this notion of positive thinking and explain in quantum physics terminology that actual workings of this but, I’m a results person. If it gets results, I don’t always need to know why.

Here’s how to apply this.

  • If you expect your clients to be thrilled with your services – they will
  • If you flat out expect your clients to refer business your way – they will
  • If you know a direct marketing piece will make the phone ring – it will

Okay, I’m not saying that don’t need a good list, killer copy and effective design but, you’ve got to believe your marketing will payoff or you won’t bring to it the proper energy and enthusiasm required to work through the trial and error phase.

Have you ever tried to sell something that you didn’t really believe in?

On the other hand, have you ever found yourself so excited about a product or service that people bought from you because they almost had to?

This notion of expecting and receiving success is widely accepted in self-help, philosophical and spiritual circles. Business owners sometimes feel the need for cold hard facts and statistics – logical explanations.

But think about this for a minute.

When was the last time you made a purchase for purely logical reasons. Almost every buying decision ever made was based on emotion and rationalized with logic.

So, what better way to bring emotion into your marketing than to expect marketing miracles everyday.

LOOKING FOR A BETTER WAY

Life for most of us, should be pretty good.

We have all heard what life is supposed to offer:

  • Endless opportunities
  • Fulfillment of our dreams
  • A chance to live each day in a way that brings happiness and success.

Most of us want and need at least a successful job or career, a good family life and reasonable financial security.

We expect that from life.

We know deep inside that we deserve our fair share and we have every right to attain it.

Have you ever wondered, then, why things didn’t work out the way they should? Why do we not get from life many of the things we would like to have – and know we should?

Why some people seem to be “Lucky”, while the great majority of the rest of us seem not to be?

Is the control of our lives in our hands or isn’t it? And if we can, or should control our lives what goes wrong?

What holds us back?

If we truly would like to do better, be the way we really would like to be, and be happier and more successful every day in every area of living, what is the wall that stands in our way?

FOCUS

If you are not Happy with your Output, you will need to have a new Input to get a new Ouput!

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Take time to focus on the positive, the exciting, what the future holds for you.

If you had just the right kind of successful new mental program, would you be doing the same thing for a living that you are doing now?

Would you be doing your job in exactly the same way?

What about your personal life?

Would you change anything, improve anything?

After all, success, ultimately, is up to the individual. It isn’t the pen-it’s the writer; it isn’t the road-it’s the runner that counts.

Neither luck nor desire has the slightest thing to do with it. It makes no difference whether we believe it or not. The brain simply believes what you tell it the most. What you most focus on be it positive or negative. And what you tell it about you, it will create. It has not choice.

SELF-TALK

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What we say when we talk to ourselves matters. Is it positive? Negative?

Because of our programming we form patterns – repetive styles, actions and thoughts in our subconcious mind. We tend to repeat those behavior patterns that are the most strongly programmed.

Winners expect another good day, a promotion, a raise, to find a parking place, a productive meeting, and a harmonious family life — and they usually get them.

Winners know that their actions will be controlled by their current obsessions. Losers generally expect more of the same frustration, more problems, the loss of a job, a dull evening, bad service, and failure. Most importantly, losers expect to feel bad and get sick — and they do.

FIVE LEVELS OF SELF TALK

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Level 1: The Level of Negative Acceptance. At the bottom of the list and the most harmful self-talk we can use is Level I. This is the level of Negative Acceptance. Taht is self-talk by which you say something bad or negative about yourself, and ou accept it.

Level 2: The Level of Recognition and Need to Change. This level is puzzling. On the surface it looks as though it should work for us. But instead, it works against us. In this level of self-talk we are stating to ourselves and to others our recognition of our need to change.

Level 3: The Level of Decision to Change.  This level of self-talk is the first level that works for you instead of against you. You reconize the need to change, but you also make the decision to do something about it- and you state the decision in the “present tense” – as though the change has already taken place. Examples are: I never…I no longer…

Level 4: The Level of the Better You. This is the most effective kind of Self-Talk we can ever use. It has been used the least, but needed the most. It is at this level that you are painting a completed new picture of yourself, the way your really wanted to be, handing it over to the subconsious, and saying, “THIS is the me I want you to create!. It is characterized by the words, “I am a winner! I am healthy, energetic, enthousisastic and I’m going for it! Nothing can stop me now. I like me and who I am!

Level 5: The Level of Universal Affirmation. This level has been spoken of for hundreds of years. It is the self-talk of oneness with a higher meaning. Some might call it oneness with God. This transcends all worldly things and gives meaning to our being. It is the language of those, who having conquered their ties to a life of earth-bound demands, choose to seek their manifest place in somethng greater than ourselves and others.

MEANING AND PURPOSE

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Viktor Frankl,  A viennese psychiatrist who survived three years of horror in the death camps during World War II, observed how, when face3d with identical cirumstances, some people lost all hope for living and died, while others “attained virtual saintliness.”

In  his book “Man’s Search for Meaning,” Frankl tells how those who had a purpose for living were more able to withstand the trials of starvation and torture. Those who lacked a purpose or who could see no meaning beyond their predicament died quickly. 

Thoughts to ponder:

  1. What does this tell you about the importance of establishing a purpose for living? What do you feel are some purposes for living?
  2. Imagine yourself in later year of life; you overhear your grandchildren telling their friends about your life and your accomplishments. What would you like them to say about you?
  3. Imagine your life story on the evening news. What would you choose for the headline?
  4. Take a few minutes right now to reflect on your own purpose for living, and write down some of your thoughts.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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Are you ready for the digital transformation taking place?

Would you like to know what’s coming?

Do you have the endurance to keep up?

All companies are operating faster and faster, and all types of businesses are becoming technology companies.

Hundreds of millions of people worldwide use smartphones and other digital devices to communicate, buy and sell, learn, and be entertained, but many companies still have not made critical investments to be digitally competitive and consumer responsive as this global shift happens.

The challenge is clear: the game is no longer the same. And winning it requires developing a different set of strengths, not just a crash diet of apps and tactics.

In the new report, “The 2017 State of Digital Transformation,” Altimeter surveyed more than 500 executives and digital strategists to understand the current challenges and opportunities they are facing as they undergo a digital transformation.

Key insights from the report include: [Continue Reading…]

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Wondering what  desktop software and  tools you need to produce a GOOD Facebook Live show?

Looking for a guide to tech setup and pre-show production?

In this post you’ll learn about Facebook Live Video tools that can help you improve the video and audio quality of your Facebook Live Videos.

Do you notice some Facebook Live Videos that you watch look and sound amazing, while others are difficult to see or hear? The reason why is because they are using Facebook Live Videos tools besides their mobile device to improve the quality of their livestreaming videos.

EQUIPMENT YOU NEED FOR YOUR LIVE BROADCAST

Computer

You’ll need a powerful computer for live video. The more impressive your computer’s specs, the better. Here’s a quick rundown:

  • You’ll need a modern PC or Mac. It’s cheaper to buy a desktop PC with higher specs than a Mac.
  • A fast, quad-core processor is ideal.
  • 16GB of RAM or more is best (but 8GB is okay).

Internet Connection

When you are streaming, you want to have a high upload speed.

A fast Internet upload speed is important for broadcasting live video. For best results, you’ll need an upload speed of at least 10 Mbps to ensure that the highest-quality video and audio will come through. If you have a co-host or guest broadcasting video to you via Skype or Zoom, their upload speed should also be 10 Mbps or higher (ideally).

As with everything, testing is important. While some people have had success with slower speeds, you’re likely to get poor results with upload speeds less than 5 or 6 Mbps. To check your upload speed, use a speed test tool such as Speedtest.net before you go live each time.

Speedtest also offers desktop apps for Mac and PC.

 Microphones and Webcams

You can use an integrated webcam and microphone, but to greatly improve the broadcast quality, invest in an external webcam and microphone.

If you want to step it up a bit, you can buy an external mic and maybe even an external camera. You could use the Blue Snowball USB mic and the Logitech HD pro C920 camera.

The Blue Snowball is a Very Good Quality External Microphone
The Blue Snowball is a Very Good Quality External Microphone

You now have good high-quality video with good sound.

To take things to the next level, consider getting a dedicated video camera and connecting it to your computer via an HDMI capture card.

There are many good USB microphones to choose from, including the Audio-Technica ATR2100-USB microphone ($79) and SE Electronics X1 USB microphone ($299). If you have the budget, the Heil PR40 microphone ($327) is one that professionals use.

Make sure that you use earphones while you’re broadcasting to help minimize feedback.

Lighting

Whenever you’re broadcasting Facebook Live Videos, it is important to have optimal lighting. Having extra lighting makes for a better viewing experience

You might be able to get away with the natural light of your room and some standard lighting. But if you add two or three soft boxes, it can make a big difference in the quality of your broadcast. You can choose from many soft box options, such as the StudioFX Lighting Kit ($126).

You might also investigate light rings. Just be aware that they can cause a reflection if you wear glasses.

Portable Lighting

Facebook Live Video tools for adding lighting to videos is the Genaray LED light. You can also check out the Manfrotto Lumimuse 6 LED light as well.

WHAT ABOUT LIVE STREAMING FROM YOUR MOBILE DEVICE?

The most basic set up is taking out your mobile and broadcasting but you may want to have a couple of extra bits and pieces.

For this, I’m going to refer you to a list from Brian Fanzo, who does more live streaming from mobile than anyone else – Check out Brian’s list.

When you want to go live on Facebook, where do you go?

You can go live on your Facebook Page, profile or group on your mobile device.

If you want to go live from a mobile device, you just open up your status update and select ‘live video’.

Facebook live

If you want to go live on your Facebook Page, select the ‘publishing tools’ menu option on the top right of the Facebook Page, then select the video menu option and finally click the ‘Live’ button.

If you want to check out who’s live on Facebook at the moment, there is a map showing live broadcasts.

FB Live map

Facebook live

If you want to go live on your Facebook Page, select the ‘publishing tools’ menu option on the top right of the Facebook Page, then select the video menu option and finally click the ‘Live’ button.

If you want to check out who’s live on Facebook at the moment, there is a map showing live broadcasts.

How to setup for Facebook Live.

SETUP AND PREVIEW

1. First, login to your Facebook Page and select Publishing Tools in the top navigation bar.

2. On the left menu, click on the Video Library option under the Videos section.

3. Click on the + Live button to begin configuring your Live post.

4. Depending on the requirements of your encoding software you will use one of the following options:

  • Single Field: Your encoding software requires only a server address or url.
  • Separate Field: Your encoding software requires both a server address and key.

Be sure to enable a secure connection if your encoding software supports rtmps.

LIVE BROADCASTING SOFTWARE

Web apps such as BeLive and Crowdcast offer this functionality through your desktop. There are also other apps such as Zoom that integrate with Facebook Live.

BeLive lets you show up to three people on-screen at once.

BeLive makes it easy to broadcast co-hosted or interview shows to Facebook Live. You can invite your co-host in and have up to three people on the screen at one time. Check out this walkthrough on how to use BeLive for a co-hosted or interview show.

For more power and flexibility, you’ll want to use a dedicated live broadcasting tool. OBS Studio is an excellent free open-source tool. Wirecast is a professional tool with a rather professional price tag, starting at $495.

When you’re live, you can then switch between scenes and even set up slick transitions. You can add as many webcams, microphones, images, videos, and screen shares as you like and integrate your own branding.

Both OBS Studio and Wirecast are available for Mac and PC, and allow you to broadcast to just about any live video platform including Facebook Live, YouTube, and Periscope.

OBS – Open Broadcaster Software

OBS (Open Broadcaster Software) is a free, open-source piece of software that you can use to broadcast to Live. There’s a lot of configuration you can potentially do with it but you can ignore a lot of the options.

This is a desktop-based product.

When you’re downloading OBS, you’ll have the option of Classic or Studio.  Don’t select Classic because it doesn’t support Facebook Live!

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Don’t select Classic… set up multiple camera sources and swap between different cameras

To get OBS to stream to Facebook, take these steps:

a) Get the stream key from your Facebook business page.  – To get your stream key, select the ‘publishing tools’ menu at the top of your Facebook Page and then select the Live button.  You will then be displayed a screen similar to the following, where you can grab the stream key for OBS.

Facebook Stream key

Where you access the Facebook stream key

b) Add this in the settings for OBS.  Make sure the service is set to Facebook Live because OBS supports streaming to other services too (e.g. YouTube).

obs-streamkey

c) Start your streaming from OBS

d) View a live preview on Facebook

e) Click a button to go live on Facebook.

The sound, video etc. all come from OBS and this is streamed to Facebook using RTMP (real-time messaging protocol). Facebook picks this up and broadcasts it to your Facebook Page.

If you’re a Mac user, you’ll need to install additional software to capture the audio from Skype or Zoom. Here are some tools that will route your audio to OBS Studio on your Mac:

Wirecast

Like OBS Studio, Wirecast works on both PC and Mac. The standard version costs $495.

You can download a fully functioning demo from the Telestream website. The demo version has a watermark and a demo audio voiceover, but you can use it to follow along with this article.

Wirecast is a more robust and professional live video tool than OBS Studio.

With Wirecast, you can broadcast to multiple live video platforms at once (e.g., to Facebook Live, YouTube Live, and Periscope). You’ll need a powerful computer for this, though.

FINAL THOUGHTS

Facebook live doesn’t have enough functionality currently available so you need to use an external platform to get better production.

Taking the time to set up the technical end of your Facebook Live show is vital when broadcasting from your desktop. Follow a checklist to ensure everything runs smoothly and you’re producing a professional show.

Once you’ve finished your broadcast, that’s not the end of it. Your video will now be viewed by replay viewers. It’s important to continue the conversation and promote.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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