Why Your Business Should Start with Why_Prepare1 Image

Why do you do what you do?

What makes employees and customers buy into you and your company?

According to Simon Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.”

Simon Sinek explores how leaders can inspire cooperation, trust and change. He’s the author of the classic “Start With Why”; his latest book is “Leaders Eat Last.”

Start With Why: How Great Leaders Inspire Everyone to Take Action

What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle,” image pictured right. The golden circle has three layers:

  1. Why – This is the core belief of the business. It’s why the business exists.
  2. How – This is how the business fulfills that core belief.
  3. What – This is what the company does to fulfill that core belief.

The Why Circle

What makes employees and customers buy into a company?

  • WHAT: Every single company and organisation on the planet knows WHAT they do. This is true no matter how big or small, no matter what industry. Everyone is easily able to describe the products or services a company sells or the job function they have within the system. WHATs are easy to identify.
  • HOW: Some companies and people know HOW they do WHAT they do. Whether you call them a ‘’differentiating value proposition’’ or ‘’unique selling proposition,’’ HOWs are often given to explain how something is different or better. Not as obvious as WHATs , and many think these are the differentiating or motivating factors in a decision. It would be false to assume that’s all that is required. There is one missing detail.
  • WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. This isn’t about making money  – that’s a result. WHY is all about your purpose, cause or belief. WHY does your company exist? WHY do you get out of bed in the morning? And WHY should anyone care?

 

Most companies neglect to even mention why they do what they do. More alarmingly, many of them don’t even know why they do what they do!

Not Apple. Apple starts with “why.” It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”

“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

While these facts are true, I’m not sold. We instead want to know why they are great and user friendly. Turns out Apple has figured this out over the years and knows better. Here’s what a real marketing message from Apple might actually look like:

“With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?”

See how different that feels? Because Apple starts with “why” when defining their company, they are able to attract customers who share their fundamental beliefs. As Sinek puts it, “People don’t buy what you do. They buy why you do it.” Starting with “why” makes Apple more than just a computer company selling features, and that’s why their products have flourished while their competitors’ products with similar technology and capabilities have often flopped.

How do you explain when things don’t go as we assume?

Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?

For example: Why is Apple so innovative?

  • Year after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent,the same agencies, the same consultants, the same media. Then why is it that they seem to have something different?

Why is it that Martin Luther King led the Civil Rights Movement?

He wasn’t the only man who suffered in pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him?

And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded — and they didn’t achieve powered man flight, and the Wright brothers beat them to it. There’s something else at play here.

COMMUNICATE OUTSIDE IN OR INSIDE OUT?

Power of Commuication_Prepare1 Image

When we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures.

It just doesn’t drive behavior.

When we can communicate from the inside out, we’re talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do.

This is where gut decisions come from. Sometimes you can give somebody all the facts and figures, and they say, “I know what all the facts and details say, but it just doesn’t feel right.”

Why would we use that verb, it doesn’t “feel” right?

Because the part of the brain that controls decision-making doesn’t control language. The best we can muster up is, “I don’t know. It just doesn’t feel right.” Or sometimes you say you’re leading with your heart or soul. I hate to break it to you, those aren’t other body parts controlling your behavior. It’s all happening here in your limbic brain, the part of the brain that controls decision-making and not language.

But if you don’t know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do.

The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe.

The goal is not just to hire people who need a job; it’s to hire people who believe what you believe. I always say that, you know, if you hire people just because they can do a job, they’ll work for your money, but if they believe what you believe,they’ll work for you with blood and sweat and tears.

Nowhere else is there a better example than with the Wright brothers.

But why is it important to attract those who believe what you believe?

The Power of Belief_Prepare1 Image

Something called the law of diffusion of innovation, if you don’t know the law, you know the terminology.

The first 2.5% of our population are our innovators. The next 13.5% of our population are our early adopters. The next 34% are your early majority, your late majority and your laggards. The only reason these people buy touch-tone phones is because you can’t buy rotary phones anymore.

We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips. I love asking businesses, “What’s your conversion on new business?” They love to tell you, “It’s about 10 percent,” proudly. Well, you can trip over 10% of the customers. We all have about 10% who just “get it.” That’s how we describe them, right? That’s like that gut feeling, “Oh, they just get it.”

People don’t buy what you do; they buy why you do it

I’ll say it again: People don’t buy what you do. They buy why you do it.

With that mind, think about your buyer personas for a moment.

  • Are they based purely on target demographics and assumed characteristics?
  • Are they the kinds of people who might share your core values?
  • What is it that drives your buyer personas to buy your products and remain loyal over a long period of time?

If you don’t know the answers to these questions, it’s ok! You don’t necessarily have to scrap your buyer personas and start over. Just add more context to who they are and how they identify with your “why.”

Doing so will get you to start thinking about the internal motivation that goes behind their purchase decisions. Perhaps you are a small business with large competitors and your customers are loyal to you because they like to support the little guy.

Maybe you’re making the world a better place, and your customers love you because they believe in your cause. Whatever the reason, redefining your buyer personas to match your “why” is critical in creating marketing that inspires them to continue advocating for you.

FINAL THOUGHTS

Now that you have a good understanding of Simon Sinek’s “Start with Why” philosophy, go out and give it a try.

Listen to politicians now, with their comprehensive 12-point plans. They’re not inspiring anybody.Because there are leaders and there are those who lead. Leaders hold a position of power or authority,but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to.

We follow those who lead, not for them, but for ourselves. And it’s those who start with “why” that have the ability to inspire those around them or find others who inspire them.

Write a blog post that explains what your company believes in.

Maybe track a few keywords that could uncover people who share your beliefs. Then get on social media to spread your cause. You’d be surprised to see how supportive your leads and customers alike will be.

When someone believes in your “why,” they’re more than a lead or customer; they’re an evangelist.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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 LIVE Video_Prepare1 Image

Thinking of going LIVE on Facebook?

Wondering how to get the most out of your Facebook Live broadcast?

With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more.

THE RISE OF LIVE VIDEO

A common denominator that unites all platforms is the goal of total audience engagement. For as long as they exist, Facebook, Snap (previously Snapchat), YouTube and even Twitter will be locked in an arms race over engagement, because without user engagement each platform risks irrelevancy.

Today, arguably the most engaging tool in each platform’s arsenal is live video. Although Snap’s Stories have been around since 2013, and have become a staple feature of that ephemeral app, Facebook’s massive live-streaming launch in 2016 made both audiences and brands take notice of the potential of going live. Fast forward four months, to when Facebook’s sister-network Instagram introduced its 600 million-plus user base to its own version of live stories. Then, finally, this past February of 2017, YouTube announced its own live-streaming TV service.

From funny viral videos to viral conflicts, the live-streaming of events across networks shaped the culture in 2016, and will likely only grow in prominence as 2017 continues. Live videos are on the minds of every platform, and they should be on the minds of every marketer, as well.

In fact, live videos are shaping up to be far more than fleeting novelty features for each network; brands and publishers experimenting with the format are seeing record engagement numbers. Consider food publisher Tastemade: It had already experienced success with its pre-produced videos on Facebook, but when the brand experimented with live-streaming, it racked up 3.7 million views.

The takeaway here: Audiences like to experience live content because it not only makes them feel more connected to the event, but also eliminates the perfection pressure that had permeated social networks for years. Live-streaming videos are far from perfect — they’re real, after all — but today’s audiences crave authenticity in social content.

1. DEDICATE TIME TO LEARN HOW TO LEARN HOW SOCIAL MEDIA WORKS

There are a lot of social media marketing tips available online, from free content on websites like this one to paid courses you can complete at your convenience. It’s not very complicated if you take the time to educate yourself.

“It’s important that you take the time to learn how social media marketing works for your specific business. While the fundamentals are similar across the board, different businesses will have to alter their strategies slightly in order to capture the attention of their target audience. In the beginning, consume as much content and free resources as you can. From there, you can then focus on your specific goals and objectives.”

2. YOU WONT BE PERFECT, SO KEEP PRACTICING

You may be hesitant to go live because you feel like you can’t make any mistakes and there is no way to edit them out if you do. This is understandable, but it’s also part of the charm of live video. Going live regularly is the best way to improve your skills.

Be Authentic: The number one technique in building your brand and having people attracted to you is being yourself. When you try to be something you are not or say things you don’t believe – trust me, the audience will know it and think you unbelievable. And it’s ok to make a mistake on camera. If you handle it without turning beet red or panicking, it can turn into a positive.

3. PREPARE AN OUTLINE OR PLAN FOR YOUR VIDEO

Just because you’re live doesn’t mean you can’t be intentional. Create a loose script with some talking points and do a “rehearsal” before you go live. This helps ensure you don’t forget anything you need to cover.

Planning_Prepare1 Image

OK – lets take a step back from going live and ponder a really important question. What are you going to do on your video?

Depending upon the type of video you make this will mean different things but for me when I’m doing a teaching presentation I usually prepared a bullet point list of the points I want to make.

Make notes of any Calls to Action you want to make, things you need to promote, links that you might share and questions I’m going to ask people to answer.

A couple of other things you might want to ponder before you go live:

  • What do you want your audience to DO (having a call to action is important).
  • What’s in it for your audience (a benefit for those watching will keep them watching and make them want to see your next video too)

4. CHOOSE A COMPELLING VIDEO DESCRIPTION

Before you go live you are asked to give a description of the video. This is really important as people will make a decision on whether to watch based upon it. It’s the equivalent of the headline/title of your blog posts.

You can change this description later after the video has finished to make it more appropriate for those watching the replay so tailor it to attract live viewers.

Make your description incorporate the word LIVE for this reason and then try to find a benefit for viewers to draw them into watching.

5. PROMOTE BEFORE YOU BROADCAST

Facebook Live allows you to target your personal network, the fans of a business page (if you’re an admin), a group, or an event. If you can’t find a group or event to meet your needs, consider starting one.

Promote_Prepare1 Image

It’s important to let your audience know about your upcoming live video with news feed posts. Experiment with images and perhaps even a short video to tell them about the bigger video to come.

If your live video is important enough, you can boost your announcement posts as paid Facebook ads. Then, remind your audience again right before you go live.

6. KEEP IT SHORT

People don’t have much in the way of attention spans these days, so keep it short and sweet.

Be Fast: Very Long videos (over 15 mins) don’t even get clicked on and watched. It’s quality over quantity when it comes to length of your streaming video. Sometimes you must run longer because that’s what it takes. But always try to do it in the shortest possible time. Five to seven minutes is a sweet spot for big view live stream videos. The longer it goes, the more entertaining you must be to keep your audience.

7. USE LIVE VIDEO FOR INTERVIEWS

Another great way to use live video is interviews. You could interview…

  • Customers
  • Employees
  • Upper management.

These are a wonderful way to build relationships and increase engagement.

8. ENGAGE IN REAL TIME

When people join your broadcast, acknowledge them if possible. This may not always be practical, but talking directly to viewers, sharing locations and responding to comments and questions is great if you can do it.

FINAL THOUGHTS

Twitter, Snapchat, and now Facebook have all realized the effectiveness of live video. Facebook is putting a huge emphasis on live video, and they offer the biggest audience. Social media marketers who invest now in live video are essentially partnering with Facebook and stand to see significant long-term gains in their social marketing.

These tips can help you grow your audience and boost your business by utilizing the power of live video. Don’t be left behind, go live today!

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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Smart Goals_Prepare1 Image (1)

Based on your current behavior, if researchers were to ask your coworkers what they thought your values, vision, mission, and purpose were, what do you think they would say in response?

In other words, how do you think other people think and talk about you when you are not there?

How do the people who work with you and deal with you from day to day assess the quality of your character and the values you live by?

These are some of the most important questions you can ever ask. And the answers should not be left to chance.

SET GOALS FOR YOUR BUSINESS AND CAREER

Your goals are the measurable objectives you must attain to fulfill your mission and purpose and realize your vision. They are the targets you aim at.

  • What are your goals for business, work and career?
  • What role does Social Media Marketing play in attaining those goals?

BSQ

  • Think Big – Define your ultimate goal
  • Act Small – Identify the milestones that will help you achieve that goal
  • Move Quick – Come up with a timeline for achieving each milestone

For example:

Let’s see how this might work with our Facebook goal-setting.

  • Think Big – What would be a major accomplishment for us on Facebook?
  • Act Small – Which steps would we need to take in order to achieve this goal?
  • Move Quick – What time frame would work to achieve each of these steps?

Organizational psychologist David Van Rooy came up with a simple framework for goal-setting, which he touches on in his book Trajectory. The three-part framework aims to distill the existing research and best practices for goal-setting into a simple set of rules.

If you sift through all of the research, goal setting can be boiled down to three main tenets:

1. A goal is better than no goal

2. A specific goal is better than a broad goal

3. A hard and specific goal is better than an easy goal

Your goals must be clear, written, and specific. They must be believable and achievable. They must be accompanied by written plans and schedules for their accomplishment. You must work on them every day. Most businesses miss this step when it comes to Social Media Marketing and Strategies.

Each goal must include performance measures, or bench-marks. These numbers allow you to clearly determine whether you are moving closer to your goals or further away.

  • How many new PAGE LIKES do we get weekly on FB?
  • How many new followers do we get weekly on Twitter?
  • What type of content are we producing each week that engages our audience?
  • How often are we producing content to keep us from falling further behind our competition?

In every part of your life, you need these measures to evaluate how well you are doing. Your measures serve as scorecards to indicate success or failure in your activities. The choice of a specific standard of performance becomes a primary focal point for your career.

  • One obvious measure, or focal point, is the amount you earn each year.
  • Another is the rate of increase in your pay, year by year.
  • A measure could be how often you have been promoted in the last two years.
  • Another could be your percentile ranking in comparison with others in your field.

Many self-employed professionals use their hourly rate as the critical success factor by which they evaluate their performance and effectiveness. The amount they earn per hour, and how often they earn that amount, is a summary indicator of how well they are doing in many other parts of their careers.

What are your key standards of performance for your work?

How do you measure your success on a day-to-day, week-to-week, month-to-month basis?

When you set clear goals for yourself, you should write them down, make plans to achieve them, and work on them every day. Be sure that you have a clear measure of your progress that you can refer to regularly. This becomes your focal point. This is where you mark the “X” in your work life.

SOCIAL MEDIA GOALS

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report, social media is a key channel for brand awareness, engagement, lead generation, customer support and much more.

Social Media Reasons for Goals

Image: Buffer

A key part of social media success is knowing which goals and targets to set for your team.

Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.

Today I’d love to share with you a few super-actionable social media goals you can use to help your team achieve great things. Effective social media goals and for each goal we also give some relevant metrics to track and share how to measure your results.

Let’s get started…

Social Media goals for your team (and how to track them)

So, in 2017, we know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media?

One way is by setting goals. And a super-interesting piece of research shows, that goal setting can have a significant effect on an individual’s performance and happiness.

In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. After four months, they found that the group that went through an intensive goal-setting program achieved significantly better results and than the control group.

Canadian Goal Setting Students

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. But which goals should you set?

Let’s take a look at a couple.

  1. Increase brand awareness

    According to our recent State of Social Media 2016 survey, brand awareness is the top reason marketers use social media. It’s easy to understand why: The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention.

    Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach of your content, allowing you to report your online presence more accurately.

    Potential metrics to measure brand awareness:

    • Followers count – “How many people can you potentially reach?”
    • Reach of your social media posts – “How many people have do reach each day / week / month?”
    • Mentions, shares, and RTs – “How many people are talking about your brand or sharing your social media posts?”

    2. Drive traffic to your website

    One step further from having a brand presence on social media is driving visitors to your website or blog, who might turn into your customers.

    Three in five marketers use social media to distribute their content and drive traffic to their sites. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments.

    Potential metrics to measure traffic:

    • Traffic from social media – “How many visitors are coming from your social media channels?”
    • Share of overall traffic – “How much of your overall traffic does social media account for?”
    • Bounce rate of social media traffic – “What is the quality of the traffic from social media?”
    • Clicks on your social media posts – “How well is the messaging of your social media posts?”

How to measure traffic to your website:

Google Analytics is probably one of the easiest tools for tracking web traffic. It provides you with information about your website or blog traffic from various traffic sources, including social media.

UPGRADE YOUR BUSINESS & CAREER

KNOWLEDGE & SKILLS 

Knowledge-social-media

What additional knowledge or skill will you need to achieve your goals and fulfill your vision?

Remember that if you’re not getting better, you’re getting worse.

What are the core competencies that you will have to develop if you want to lead your field in the years ahead?

What are the core competencies that you will have to develop and keep sharp if you want to master Social Media Marketing and beat out your competitors?

How do you plan to acquire these core competencies?

Four Keys to Career Success

4 Keys to Success_Prepare1 Image

1. Specialization is your ability to channel your talents and abilities into a vital area that is of measurable value to you, your company or your customers. Your selection of an area of specialization is a critical determinant of your long-term success. What is yours?
2. Differentiation is how you set yourself apart from others on the basis of your superior performance in one or more areas. What sets you apart from your competitors utilizing Social Media Marketing?

  • Your ability to differentiate yourself on the basis of high-quality work probably is the most important single focal point of your career. Just as a company must have an area of excellence or competitive advantage to survive and thrive, you must have at least one as well. What is it?
  • If your customers and coworkers were asked, “What is his or her area of excellence?” what would they say about you?
  • In what part of your work are you outstanding?
  • What do you do better than anyone else?
  • Where do you perform at a high level of effectiveness?

If you do not yet have an area of excellence, you must begin immediately to develop one. Consider both your abilities and your company’s or your customers’ needs. What should it be? What could it be?

What is your plan to become outstanding at what you do?

And how will you measure your level of excellence in a particular area of knowledge or skill? This measure becomes your standard of performance, your focal point. This is where you mark the “X” in your career. This is where you focus your attention.
Becoming excellent in a critical skill area can do more to advance you in your career than perhaps any other decision you make or action you take.
3. Segmentation is the ability to determine the people and organizations in your work life that can most benefit the fastest from your performance in a particular area. In segmentation, you define your most important customer clearly and then resolve to satisfy that particular customer better than anyone else.

Often, you can change the entire direction of your business or your career by changing the definition of the customer you are going to focus on in the future.
4. Concentration is your ability to focus single-mindedly on serving your specific market segment with products and services that are excellent for that individual or organization.

These four strategies—specialization, differentiation, segmentation, and concentration—are the essential focal points for achieving extraordinary results in your company and in your career.

Ask yourself, “What one skill, if you developed it and did it in an excellent fashion, would have the greatest positive impact on your business & career?”

Whatever your answer to that question, write it down as a goal, set a deadline, make a plan, and begin working on developing yourself in that area until you master it. This is the real key to career success.

Summary – Applying goal-setting to social media

One of the unique elements of social media marketing is that the goals and objectives can come in so many different shapes and forms, depending on your brand’s mission. The goals often change, too, as you grow your influence online.

Carter Hostelley, writing for CMS Wire, has a great way of breaking down social media goals into the following four categories:

  1. Activity-based goals
  2. Audience-building goals
  3. Engagement goals
  4. ROI goals

What might these look like on the different social networks? At Unbounce, Danielle Prager listed a number of measurable social media goals that you might consider setting for various channels. Here are her ideas for Twitter and Facebook.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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Top 5 B2B Content Marketing Trends [Infographic]

by Blair Evan Ball March 29, 2017

What B2B content marketing do you create? Is the content as effective as you would like it to be? If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals […]

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Social Media Marketing Tips for Local Businesses

by Blair Evan Ball March 22, 2017

So many times I’ve heard businesses — especially small businesses — say that social media just isn’t for them. It takes too much time. They’re not sure where to start or how to keep it going. And besides, they should be focusing on actually running their business –not just posting pictures online — right? Wrong. […]

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Your Keywords Are Not What You Think

by Blair Evan Ball March 15, 2017

Are you familiar with keywords? Do you understand the importance to you and your brand in search? Those words or phrases that you input into Google or Bing to serve you results are keywords. LOCAL SEARCH – IT’s ALL ABOUT MOBILE Local search is critical for a local business. Optimizing for local search is important, […]

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7 Habits of Winners In Business

by Blair Evan Ball March 9, 2017

Do habits affect our winning in life and business? Is there a common thread? Why do some people and businesses always seem to win? The Habits of Winners In Business To succeed greatly in business, there are additional habits that you need to develop, as well. One of these habits is the determination to win, […]

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How to Really Master Any Skill

by Blair Evan Ball March 2, 2017

What is the tipping point for mastery? Is it the 10,000 hours that author Malcolm Gladwell professes in his book outlier? Malcolm Gladwell gave us the 10,000-Hour Rule. In 2008, Malcolm Gladwell published his New York Times bestseller, Outliers. It’s within this book — based largely on the research of Anders Ericsson — that Gladwell […]

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7 Critical Skills to Navigate the Social Media Maze

by Blair Evan Ball February 23, 2017

“If a group of children goes for a walk, which child determines the speed of the entire group?” When I ask this question during my presentations they will always reply and say, “The slowest child.” Exactly. Your “slowest kid” is your weakest key skill. It sets the speed at which you move ahead in your life […]

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Top 10 Overused Buzzwords on LinkedIn Profiles

by Blair Evan Ball February 16, 2017

Have you looked at your LinkedIn profile recently? Do you regularly change the words on your resume, LinkedIn profile or Company page to match the market? New Year. New You! If you’re hoping for a job change in 2017, that move usually starts with updating your resume and LinkedIn profile. Before you start to freshen things […]

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