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Are you currently using videos in your marketing?

Did you realize that in two years it will be 85% of all search traffic on the web?

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017.

Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.

Video has become huge on Facebook. Companies and individuals are using the medium more than ever before, hoping to draw additional attention to their content. With the addition of Facebook Live videos, people now have more tools for creating content right at their fingertips.

  • But you have to use Facebook videos wisely if you want to get results. Simply slapping a clip on your page isn’t necessarily going to increase traffic or improve your image.

Everything from the topic chosen, length of the video, the content itself, and the amount of text affect your results. And getting it wrong means your video could flop.

The new data collected by BuzzSumo, an exceptional tool that helps you identify popular content, is mind-blowing.

Steve Rayson, the director at BuzzSumo, analyzed 100 million Facebook videos that were published in the last year and used the data to show you how to create a more engaging and optimal Facebook video.

VIDEO MARKETING VOLUME STATS

  • 82% of Twitter users watch video content on Twitter
  • YouTube has over a billion users, almost one-third of total internet users.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • 87% of online marketers use video content.
  • 72 Hours of video are uploaded to YouTube every 60 seconds.
  • One-third of online activity is spent watching video.
  • 85% of the US internet audience watches videos online.
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.

MOBILE VIDEO MARKETING STATS

RULES OF ENGAGEMENT 

When it comes to reaching your audience, video is the way to go. Based on data from April 2017, the average video post caught the attention of 12.05 percent of the total page audience.

  • Photos grabbed 11.63 percent, while links and status updates only captured 7.81 and 4.56 percent respectively.

Even for publishers who reach their core audience through other forms of content (like text articles) on their own sites still see the highest rate of engagement with videos when it comes to their Facebook page.

The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?

TOPICS MATTER

The number one video category (by far) on Facebook is food. In fact, it gets twice the number of average interactions than the second topic on the list, Fashion & Beauty. Rounding out the top five are Animals (Pets), DIY, and Humor.

So, which categories garner the least engagement?

The bottom five on the list are

  1. Education
  2. Cars
  3. Marketing
  4. Real Estate
  5. and Finance/Stocks.

Video StatisticsRELEVANCE

Consumers visit certain social media platforms to see specific types of content. For example, according to Pew Research, a majority of Twitter and Facebook users are there to gather news. As such, you should publish timely, newsy content on these platforms — such as videos that announce new product lines.

Users on Instagram, YouTube and Pinterest, on the other hand, are looking to build their skills and feel inspired. According to Google, YouTube searches containing the phrase “how-to” are growing by 70% each year. So on these platforms, try to provide tip-based marketing videos for the DIY crowd.

You should also allow demographics data to drive your creative decision-making. For example, eMarketer predicts that two-thirds of all millennials will have Instagram accounts by 2019, and The Wall Street Journal recently reported that 41% of 18- to 34-year-olds in the U.S. can be found on Snapchat. Integrating young actors or influencers on these platforms can lead to better results.

HOW LONG WILL YOU WATCH A VIDEO?

Urgency. TIME Magazine declared that goldfish now have longer attention spans than humans. Keep this top of mind when creating videos for social media, as you’ll have between half a second and five seconds to capture users’ attention.

Work hard to hook viewers with stunning imagery within the first few frames of the video, but no matter how tempting it is, don’t lure them in by flashing something irrelevant on the screen. Instead, try having the first few seconds of an ad provide a visual teaser of the best, most relevant part of the video.

For example, if you’re promoting a direct-to-consumer fashion line, starting your spot with a time-lapse unboxing segment will be much more engaging than simple product shots. After you’ve hooked the audience, you can cut away to the explanation of how your product or service works.

Typically, shorter Facebook videos are more likely to attract attention from viewers than longer ones. The highest rated duration includes clips that fall from 60 to 90 seconds.

After 90 seconds, engagement falls consistently until you reach the 6-minute point, where it remains fairly constant.

  • But hitting the 31-second mark is especially critical, as videos below 30 seconds performed worse than any other category.

FINAL THOUGHTS

If you want to create engaging Facebook and Facebook Live videos, there are a few key takeaways that can help you improve your content.

  • First, keep your videos short
  • Aim between 60 and 90 seconds.
  • Your Live videos need to be longer, falling above the 15-minute mark.

When it comes to the intro text, get to the point quickly. Be concise and give users just enough information to entice them to view the clip.

  • Choose the right topic for your video.
  • When in doubt, how-tos, hacks, and tips often perform well, along with anything that is humorous or inspirational.
  • Ultimately, you want your content to be shareable. People enjoy telling others about videos that are entertaining or provide value, so keep that as your overall goal when you create your videos.

Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.

Video stats

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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7 Steps to New Habits

by Blair Evan Ball on September 7, 2017

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Have you ever developed good habits? Bad habits?

Were they easy to create or break?

“Nothing succeeds like success.”

Whether we like it or not, a big part of what we do in life is governed by habits. Even more importantly, habits can lead us to think and feel in certain patterns.

Since habits are so powerful, it’s worth paying attention to the ones that are most effective.

You must develop the success habit by doing something every single day to move forward toward your goals and objectives. Always be mindful for something you can do to have an impact on their achievement.

Success can seem like a great mystery — some people are destined for it while others aren’t.

But that’s probably not the case. While luck and genetics may play a role, there are certain learnable behaviors which make success more likely.

1. ALL HABITS ARE LEARNED

Almost everything you are or will be will be determined by your thoughts, feelings and behaviors. Fully 95% of everything you think, feel and do will be determined by your habits. The key to becoming a great person, and living a great life, is for you to develop the habits of success that lead inevitably to your achieving everything that is possible for you.

Fortunately, all habits are learned, and are therefore learnable. If you have bad habits, or if you have not yet developed the habits that you need to become everything that you are capable of becoming, you can develop these habits by a systematic process of practice and repetition, just as you learn any other subject.

Good Habits or Bad Habits

Good habits are hard to learn, but easy to live with. Bad habits, on the other hand, are easy to learn but hard to live with. In either case, once you have developed a habit, it becomes automatic and easy. Like breathing in and breathing out, you find it easier and easier to engage in thoughts, feelings and behaviors that are consistent with the person you want to be, and the goals you want to achieve.

2. ONE THOUGHT AT A TIME

Your conscious mind can only hold one thought at a time, either positive or negative. You may be capable of thinking hundreds of thoughts in a row, but you can only think of one thought at a time. And you are always free to choose that thought. An essential success habit is the habit of keeping your mind focused clearly on the person you want to be, the goals you want to achieve, and the steps that you will have to take to achieve those goals.

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When you make a habit of thinking and talking most of the time about where you are going and how to get there, you take complete control of the development of your self-concept and your personality. You step on the accelerator of your own potential. You move yourself onto the fast track in your life. You begin to move ahead at a speed that will amaze you, and everyone around you.

3. BECOMING A PERSON OF VALUE

Fortunately, all habits are learned, and are therefore learnable. If you have bad habits, or if you have not yet developed the habits that you need to become everything that you are capable of becoming, you can develop these habits by a systematic process of practice and repetition, just as you learn any other subject.

Successful leaders develop good habits.

  • Good habits are hard to learn, but easy to live with.
  • Bad habits, on the other hand, are easy to learn but hard to live with.

In either case, once you have developed a habit, it becomes automatic and easy. Like breathing in and breathing out, you find it easier and easier to engage in thoughts, feelings and behaviors that are consistent with the person you want to be, and the goals you want to achieve.

4. DEVELOP A NEW PATTERN HABIT

How long does it take to develop a new habit? The time period can be any length from a single second to several years. The speed of new habit pattern development is largely determined by the intensity of the emotion that accompanies the decision to begin acting in a particular way.

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Many people think, talk about and resolve to lose weight and become physically fit. This may go on for years. Then one day, the doctor says that, “If you don’t get your weight down and improve your physical condition, you are in danger of dying at an early age.”

Suddenly, the thought of dying can be so intense or frightening that the individual immediately changes his diet, begins exercising, stops smoking and becomes a healthy and fit person. Psychologists refer to this as a “significant emotional experience,” or a “SEE.” Any experience of intense joy or pain, combined with a behavior, can create a habitual behavior pattern that may endure for the rest of a
person’s life.

I have a saying “When the pain becomes great enough, action will occur.” Some of us have high pain thresholds! Or maybe some of us are too stubborn.

The key is to be proactive, and develop new habits before your in critical condition personally or professionally.

According to the experts, it takes about 21 days to form a habit pattern of medium complexity. By this, we mean simple habits such as getting up earlier at a specific hour, exercising each morning before you start out, listening to audio programs in your car, going to bed at a certain hour, being punctual for appointments, planning every day in advance, starting with your most important tasks each day, or completing your tasks before you start something else. These are habits of medium
complexity that can be quite easily developed in 14-21 days through practice and repetition.

How do you develop a new habit? Over the years, a simple, powerful, proven methodology has been determined for new habit development. It is very much like a recipe for preparing a dish in the kitchen. You can use it to develop any habit that you desire. Over time, you will find it easier and easier to develop the habits that you want to incorporate into your personality.

5. GET UP EARLY

Up and at ‘em!

Morning people are successful people. Just ask any CEO, politician, professional athlete or inventor out there – they all start their day at the crack of dawn, gaining a leg up on the competition.

Create a routine and stick with it. Studies prove that willpower is the strongest in the morning before exhaustion and other priorities get in your way. Adopt a morning ritual and you will start to see BIG results.

So hold off hitting that snooze button and read up on some tips to guarantee a more productive future!

6. HOW TO IDENTIFY YOUR GOALS

Sometimes in life we need to reassess. A good habit to get into, is identifying your goals. Being specific vs. a wandering generality.

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Here are some thought provoking questions pertaining to your goals and goal setting.

  1. What are the top five values in your life?
  2. What have you always wanted to do with your life, but have been afraid to try?
  3. What do you enjoy most doing? What gives you the greatest satisfaction and feeling?
  4. What would you do if you won the lottery worth millions?
  5. What would you do if you found out you only had six months to live?
  6. What are the top three most important goals in your life and business, right now?
  7. What one great thing would you dare to dream if you knew you could not fail?

7. OVERCOMING PROCRASTINATION

Everyone has put off a task at some point in their life.

One of the biggest reasons people procrastinate is because they catastrophize, or make a huge deal out of something. It may be related to how tough, how boring, or how painful it will be to complete the task; the underlying theme is that doing the task will be “unbearable.”

In reality, challenges, boredom, and hard work will not kill you — or even make you sick. Procrastination, on the other hand, is associated with stress — think of the stress you feel when you avoid making a phone call you know you need to make. So keep things in perspective: “Sure, this is not my favorite task, but I can get through it.”

  • First, make a decision to start in immediately on your most important task each day.
  • Second, never allow an exception until the habit is firmly entrenched.

FINAL THOUGHTS

Where do you start in new habit pattern development?

When people first learn about the importance of new habit pattern development, and how positive patterns of thought and behavior can have a wonderful effect on their lives, they often make the mistake of resolving to develop several new habits at once.

They decide to improve in every area of their lives simultaneously.

They very excitedly draw up a list of new habits that they desire for their work, their financial lives, their business activities, their relationships, their family, their health and their personal organization skills. As a result, they very quickly hit a mental wall, and no improvement takes place at all.

Here is the rule in developing new habits:

  • Be patient with yourself.

It has taken you an entire lifetime to become the person you are. It is not possible for you to change everything overnight.

You should therefore select a single habit that you feel can be more helpful to you at the moment than any other particular habit. Write it down and create a positive affirmation, combined with a visual image, of yourself acting exactly as if you already had that new habit.

You then launch immediately, and never allow an exception.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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Were you aware of the new video feature LinkedIn rolled out this week?

Did you know there are now more than 500 million users on LinkedIn?

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, Facebook, or now LinkedIn video content on social media is what marketers need to focus on in 2017.

Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.

Now Microsoft-owned LinkedIn is hoping to muscle in on the party with its own video strategy. Today the social networking site for the working world is launching a new feature to let any user upload a video to the site, via LinkedIn’s iOS or Android mobile app.

The idea will be to let users create videos that highlight their professional work: projects that have been finished or are in progress; product demonstrations; and other work-related videos that highlight what you do.

It looks and feels very much like a video launch for the non-Snapchat set. For those who might not know where to start but think it might be a good idea to upload some video, LinkedIn has taken the very un-Snapchatty route of providing some direction and pointers.

TIPS FOR VIDEO ENGAGEMENT

  1. Catch people’s attention within the first 3 seconds.

    BuzzFeed has become a master at this. Here’s how they’ve done it:

    • Great thumbnails – BuzzFeed uploads custom thumbnails that do a great job at capturing people’s attention while they scroll through their feed.
    • Tease the video with a short post update: Sometimes it’s the title of the video itself (if that is compelling enough). Other times they tease what the video is about.
    • Immediate start: BuzzFeed doesn’t waste time in capturing people’s attention. In general, the first frame is already geared towards piquing someone’s interest.

    Here’s a recent example which has garnered more than 28 million views at the time of writing: CLICK HERE

2. Focus on one key point

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One Thing

If you want to make a shareable video, focus on one easy-to-understand point.

This is a tip from popular YouTube creators, Rhett Mclaughlin and Link Neal, in a video on creating shareable videos.

Can we summarize what this video is all about in one sentence that is easily understood and also compelling in a way that people will want to share?

The point is if you can’t summarize it in one sentence, then it’s going to take someone longer to explain it when they’re trying to share it.

If your video is easy to understand, viewers would be more likely to share it as it is easy for them to explain what’s great about the video when sharing it.

Rhett and Link try to think from their audience’s point-of-view on why they might share a video even before writing a script for the video. Why might your audience share your videos?

According to Jonathan Perelman, former GM of Video & VP of Agency Strategy at BuzzFeed, there are five main reasons why people share videos:

  • To be social

  • To express how they are feeling about a particular topic

  • To show off, or humble-brag

  • To prove they were the first ones to find something

  • To make friends and colleagues laugh

Do your videos help your audience achieve any of these?

3. Cut

Timing is everything, as the old adage goes, and perhaps never more so than with digital video. Most studies show that Thursdays are a solid choice for maximum eyeballs on LinkedIn, though this depends on the content and one’s current reach.

While most experts maintain that length of digital video should be 30 seconds to two minutes in length (especially keeping in mind that the latest studies show that the average human being in our culture now has an attention span that is lower than that of a goldfish), be flexible.

Most video on this platform should surely remain within this range. Leave viewers wanting more, but it is crucial to keep in mind that if the content is deeply compelling, people will keep watching. Make judgments based on the offering, not solely on a generic study, and you should be on your way to dominating LinkedIn.

4. Inspire

Nobody likes to hang around negative people. Be inspirational!

Inspire Someone

The text quotes we love to share and forward across social media remain a prominent content piece because, through them, we share inspiration. The business day can be fraught with setbacks and disappointments. Such quotes often help pick the reader back up, if only for a moment.

Continuous self-promotion and sales, particularly across video is laborious and can create negative sentiment toward a brand or individual rather than a previously existing neutral position.

Thus, sharing a fellow employee’s uplifting story, an overall industry triumph, or tips for work-life balance brings others along for the ride and increases the chance of engagement rather than a bounce to the next content piece.

PROFILE VIDEO

Including video in the Summary, Experience, and Education sections of your LinkedIn profile is a great way to give people a sense of who you are.

To add video to these sections, click the Link to Media button. Then in the text box that appears, paste the link to the video and click Add to add it to your profile.

In your profile, you can also add testimonials, product demos, videos of you speaking, and media clips and interviews. If you’re an author, add a book trailer. If you’re a speaker, add a sizzle reel. You’ll also want to include a company video if you have one.

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Ideally, you’d like to include high-quality videos on your profile, but it’s more important that the videos are authentic so your audience can relate to the content. If you have raw video you want to fine-tune, you can find someone else to do the video editing for you. There are also inexpensive options for outsourcing video work, like Fiverr.

IMAGE: Social Media Examiner

READY TO START RECORDING? HERE’S HOW:

In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon.

You can record a video in the app, or upload something you recorded earlier.

SEE WHO’S VIEWING YOUR VIDEOS

After you post a video, you can see audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving. With these insights you can begin to understand if you’re reaching the people and companies that matter to you.

You can find audience insights in the dashboard section of your LinkedIn profile on both mobile and desktop.

DIGITAL AD SPENDING

Video ad expenditure

The reason why these major social networks are optimizing their platforms is because the majority of search traffic will be a result of video content, and future marketing projects will include high spending on digital.

To illustrate this is eMarketer’s data on the expected ad expenditure in the US over the next four years. These future projections indicate that not only will digital ad spend increase significantly, increasing on average $13 billion every year, but social and video are the only ad types expected to grow in the near future. While social is expected to grow significantly, video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type.

Video Ad Spend Statistics

Video content millennials want to share

If you want an excellent example of the type of video content millennials like to share, take a look at Tasty’s Facebook page. Its page is devoted to short, one minute recipe videos. Tasty’s success lies in their ability to condense information down into short, “snackable” content, that is just long enough to maintain viewers’ attention and short enough to keep them around to watch more.

What is so fascinating about Tasty is their ability make videos viral on Facebook instead of YouTube, which is a platform we would normally associate with viral videos. Instead, Buzzfeed’s Tasty garners millions of views targeting a millennial audience that many thought had left Facebook all together.

COMPANY VIDEOS

“Live video and live video chat is an interesting possibility down the road because it helps people add a whole different dimension,” according to a LinkedIn spokesperson.

Other areas where LinkedIn is very likely to bring video in the near future is advertising and videos from companies on the service.

Company videos are “coming soon,”, and a separate source notes that these videos will be hosted both on company pages as well as in other places: another feature that LinkedIn has been quietly developing has been event-style pages that let you search for specific subjects by hashtags in order to browse videos and other content related to them (here is one for #TED2017). These pages will give users one more ways to discover that video content.

Much of this, longer term, is likely to help feed into one of the biggest reasons for getting deeper into video in the first place: advertising.

FINAL THOUGHTS

Innovation and change is part of our world today. Brands should anticipate their audience to expect them to offer video content. Those who don’t will be left behind, with consumers opting to engage with brands that tailor their content to consumer preferences. In addition, marketers will be creating more video ads, especially on Facebook and Instagram, and now LinkedIn as they yield more engagement and higher click through rates than traditional static ads.

Brands need to think about experimenting with video content through social media and their websites to understand how their audience reacts to various forms of video content. Think how you can portray your brand in a fun and natural way. Stiffness will turn your audience away.

Also, listen to your audience! What information are they seeking that can be easily condensed into a short video? Put yourself in their shoes – it is much easier to watch a short video and get the information you need then to click through and read an entire article.

Ultimately, time will tell in how LinkedIn will do with video. Also, how will the major social networks optimize their platforms and how consumers will respond. Major changes are on the horizon and it is up to marketers to decide whether their brand will watch from the sidelines or get in on the action and reap the rewards.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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How to Optimize Your Organic Reach on Facebook

by Blair Evan Ball August 24, 2017

Are your posts reaching more people or fewer people on Facebook? Do you wonder how to appear in more people’s news feeds? Facebook’s has been using an algorithm which dictates who sees your content and who doesn’t. Facebook co-founder Mark Zuckerberg rang the bell to the Nasdaq exchange from Menlo Park on Friday May 18th […]

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How to Outsmart the Six Ghosts of Fear

by Blair Evan Ball August 17, 2017

Have you ever had indecision about something? Did it lead to doubt? We’ll all suffered at some point in our life and career about indecision and doubt. Are we doing the right thing? Going down the right path? What will others think? INDECISION is the seedling of FEAR!  Indecision crystalizes into DOUBT, the two blend […]

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5 Killer Content Ideas for Facebook Live Video

by Blair Evan Ball August 10, 2017

Are you using live video in your marketing? Has the fear of live video held you back? With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money). That’s where the beauty of Facebook Live comes in. Making its […]

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How Much Time to Spend On Social Media Marketing

by Blair Evan Ball August 3, 2017

How much time do you devote to social media each week? How does that compare to other businesses? Your competitors? The average internet user is now on social media and messaging services for over 2 hours per day. This shows the central role that social is playing in the daily lives of today’s internet users. As […]

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The Best Content for Social Media Marketers

by Blair Evan Ball July 27, 2017

What marketing content do you use to engage your audience? Are you using the right content in today’s business environment? Maybe you are still skeptical that content marketing is right for your unique business/industry/size/audience. Maybe you still think content marketing is just a buzzword. Maybe you are trying to learn from others by emulating what works […]

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How to Develop the Master Skill for Success

by Blair Evan Ball July 20, 2017

How do you define success? Is there a magic formula for this? How can you tell if you’ve paid the full price of success? Many people define success in different ways. Some define it by money and position. Some define it by family. Some define it by happiness. Some define it by health. Whatever you […]

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How B2C Companies Budget for Social Media

by Blair Evan Ball July 13, 2017

Do you advertise on Social Media for your B2C business? If so what channels are you advertising on? It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This […]

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