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Have you looked at your LinkedIn profile recently?

Do you regularly change the words on your resume, LinkedIn profile or Company page to match the market?

New Year. New You!

If you’re hoping for a job change in 2017, that move usually starts with updating your resume and LinkedIn profile. Before you start to freshen things up, there are some buzzwords you should avoid.

Maybe you want better branding for you or your company. Maybe you want to stand out as a thought leader.

LinkedIn is approaching 475 Million users worldwide. It is the top social media site for average income and has the highest education of all the social media sites.

LinkedIn B2B King_Prepare1 Image

LinkedIn Most Effective Social Media Platform In B2B

LinkedIn data shows you only have 5 to 10 seconds to impress a potential employer online. And that standing out as an individual is more important than using words that everyone else does.

Here are 5 ways to improve your LinkedIn Profile.

Although social media platforms like Facebook have a much more wider appeal, the reality is, it doesn’t deliver on leads and results like LinkedIn.

LinkedIn does work for B2B leads. Do Twitter, Facebook, Google+, and Pinterest? Maybe, but the recent research doesn’t bode well for those sites.

In the B2B space, having people follow you is not enough. You have to go beyond likes and simple conversations. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

BUZZWORDS TO AVOID

According to the website LinkedIn, these are some of the most overused words in business.

However, if you’re looking to get noticed on LinkedIn, there are a select few words you should avoid using like the plague. Mainly because everyone else will have had exactly the same idea as you, and your profile will be totally unoriginal as a result.

So here are they words they say to avoid:

  1. Specialized
  2. Leadership
  3. Passionate
  4. Strategic
  5. Experienced
  6. Focused
  7. Expert
  8. Certified
  9. Creative
  10. Excellent

LinkedIn says you are better than those words. So take the time to write carefully, reflect on what sets you apart and go and get that job of your dreams.

A new year is arguably the best time to freshen up the old profile and get out there and network, particularly if you’re looking for a career change in 2017. Naturally, some of the first things we think of doing are giving our profile or company page a tidy up and mastering some of the top skills employers are looking for this year.

Most Overused Buzzwords for Company PageLinkedIn Company Buzzwords

LinkedIn’s Darain Faraz advises: ‘Don’t sell yourself short this year. Whatever your career goal, whether it’s getting a new job, building a better network or taking a step up the career ladder, make sure you stand out for the right reasons.

‘If you’re looking to grab someone’s attention, words which appear on hundreds of thousands of other profiles is not the way to do it. Historically, this is one of the busiest weeks in the year so far for members to spruce up their LinkedIn profiles, which means there’s some stiff competition to stand out.

Each year, the guys at LinkedIn put together a list of the most overused words from an analysis of their membership, which includes 21 million members in the UK.

The list has a clear influence: This time last year the most popular buzzword was ‘motivated,’ which as you can see is nowhere to be seen on this year’s list.

Anyone else off to scratch a few of these from their LinkedIn page? Suddenly we’re not feeling like specialized, experienced, creative types anymore.

Show, don’t just tell

It’s one thing to tell the reader everything you’re good at, but why not actually demonstrate it too? ‘While language is important, so is showing real examples of your work. Instead of using buzzwords like ‘strategic’, prove it by uploading presentations or projects that bring this to life.’

LinkedIn features for lead generation and brand awareness

Almost every aspect of LinkedIn will have an impact on generating leads and raising brand awareness, but here are the top 5 tips of practical actions you can take to support business goals:

1. Brand awareness – Post useful updates once a day from your personal LinkedIn profile and if you have one, your LinkedIn Company page (see more advice from Annmarie Hanlon) – this activity has had a significant impact on brand awareness for our business and others we work with.

2. Brand awarenessBe active in 3-5 LinkedIn groups consistently – share good content, discussions and other interactions – be a Thought Leader.

3. Lead generation – Use LinkedIn’s advanced search facility to locate useful business connections by name, company, university, job title, geographic location.

4. Lead generation – Don’t just connect with other LinkedIn users – always send a thank you response message, particularly to relevant contacts, then share useful content monthly that directs them to your website or email database sign up.

5. Lead generation – Check who’s viewed your profile daily – this is a great source of hot leads – after all, they’ve looked at your profile for a reason.

BECOME A THOUGHT LEADER

Start Writing…

Write about issues that are being discussed by your company, your competitors, and your customers. The idea is that people are talking about these issues, which means they have questions. When they ask those questions, you want them to find your answers.

By offering to help (instead of sell), you begin a relationship with potential customers. Then, they’ll think of you and your company once they’re ready to buy.

Most important: Make sure your content is helpful, well written and easy to understand. (Think about the grocery store that offers recipes in its sales ads or monthly magazine, or the bank that gives financial advice to youths entering the work force.)

Bonus points if your view is unique.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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Destiny Thoughts_Prepare1 Image

Is your destiny waiting to happen?

Are you settling for a life ordinary?

Too many people whine about not having the life they want. The main reason people fall short of their own expectations is the same reason most companies fail to achieve their objectives: poor planning and execution.

In fact, I am amazed at how many successful executives create strategy for their business, leaving their life to chance. Often it’s more comfortable (note I didn’t say easier) to complain and blame outside factors for lack of accomplishment or unhappiness than to take time to work on life rather than in it.

It’s the top tier in the grand scheme of possibilities and where your dreams come true. You have to be willing to take that first step to reach your potential, even if it’s a risk. With great risk comes great failure. Let’s flip that phrase around. With great risk comes great reward. Ultimately, that means there’s no greater risk than no risk at all.

SELF MADE

Each person is essentially self-made. The person you are may have been determined by your childhood experiences. But the person that you become, the person that you may be, is completely under your own control.

The great principle, that “You become what you think about most of the time” refers to what you are thinking today, at this very moment. It is not your thinking of the past, or your thinking in the future, that determines the course of your destiny. Everything you are, and everything you will be, is determined by the thoughts that you think at each moment. And you can take complete control of those thoughts at any time you decide to.

You become an optimist by taking control of your inner dialogue, your self-talk. I continually hear from older people that they can’t learn social media or new technology. Yes, most didn’t grow up with it, but we can all learn something new and fresh if we commit.

These are exciting times we life in, take control, forge ahead and make a new path. Use these changes to grow and develop until you draw your last breath.
Resolve today to develop the habit of talking to yourself in a positive way. Say things to yourself like, “I like myself!” Say, “I can do it!” over and over again. If someone asks you how you are feeling today, always reply by saying “I feel terrific!” When you think about your job, repeat to yourself, “I love my work! I love my work!”

Fully 95% of your emotions are determined by the things you think and the words you say to yourself as you go throughout your day. Use your self-discipline and self-control to think and talk about the things you want, rather than allowing your mind to become preoccupied with the things that you don’t want, or with your doubts and fears.

FATE

Freedom of Choice Shapes Our Fate

The most important factor that shapes our fate or destiny is, in fact, the decisions that we make at the turning points in our lives. Our life as it is now is created by the results of the choices we ourselves made according to the tendencies of our own mind, each time we encountered a specific event.

It may thus be said that it is none other than freedom of choice which is the most important factor in shaping a person’s fate or destiny.

The starting point to shaping our own fate is to abandon the cowardly attitude of blaming other people or our environment for our present unhappiness or mistakes; we must adopt the stance that “everything is our own responsibility.”

In addition, it is important to change the state of our mind, reflect on the tendencies of our own soul and break free from committing the same mistakes again. People who observe themselves and others with an inquiring mind, who minutely analyze the habits, tendencies, strengths and weaknesses of their being, and who continually strive to change themselves and discard their current self: these are the people whose fate will change.

SETTLE FOR

Why settle for a life ordinary?

Strive for more by aiming to reach your full potential. By following your heart and chasing your dreams, there will be passion behind your efforts, and you’ll gain power over your fate. This same power allows you to be who you were always meant to be and to live your most extraordinary life.

You keep saying “after”

You delay going after your dream until after this happens or after that happens because you are afraid you’re going to fail. You believe that if you don’t start, you can’t fail. That’s a great way to avoid failure, but a terrible way to live a satisfying life.

The time is never going to be perfect. In fact, the timing probably will never even be good. Waiting for a time that is never going to arrive will keep you settling for less. Act now.

WHAT YOU SEE IS WHAT YOU WILL BE 

The most powerful affirmation or message that you can send from your conscious mind to your subconscious mind is a visualization or mental image. Develop the habit of creating clear, positive, exciting pictures of yourself performing at your best, and of your goals as if they were already achieved.
Each time you create a mental image in your conscious mind, you send a message that activates your subconscious mind, triggers the Law of Attraction, stimulates your creativity, and moves you toward the realization of that mental picture in your external world.

Destiny Positive Thoughts_Prepare1 Image

Positive, successful people make a habit of continually visualizing the outcomes that they desire, thereby programming their subconscious minds and shaping their self-image and their external performance.

But best of all is when you combine positive self-talk with positive mental imaging. You talk about the things you want and you create exciting mental pictures of your goals and desires as if they already existed in your reality. Positive thoughts and words make you more optimistic, give you more energy, enable you to bounce back faster from disappointment and keep you moving forward throughout the day.

“It’s hard to beat a person who never gives up.”
― Babe Ruth

The alternative is settling for less for the rest of your life. You deserve better. Take one step today.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

 

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LinkedIn Top 10 Jobs 2017_Prepare1 Image

Are you looking to change jobs or career?

Maybe someone you are close to is looking for a change.

With the advancement of technology, jobs are rapidly changing to match their environment. Social Media career leader LinkedIn is taking the lead.

Workers are switching jobs at an accelerating rate and more than twice as often as their peers 20 years ago, according to LinkedIn. The top reasons for job hopping are career advancement, higher compensation and access to opportunities within the organization, according to a survey the company conducted in 2015.

These and other insights are from Dan Shapero’s post earlier this week, LinkedIn Data Reveals the Most Promising Jobs of 2017.  Dan Shapero is LinkedIn’s Vice President Talent Solutions and Careers and is responsible for managing and growing LinkedIn’s $2B+ talent solutions business. He is also responsible for bringing job seekers and employers together using the LinkedIn platform, apps, and services.  The teams he manages helps millions of people to find new jobs each year.

Why and How People Change Jobs Report.

LinkedIn ranked the 20 most promising jobs of 2017, determined the career advancement scores of each and looked at data from millions of member profiles to share the skills associated with each profession. These are the top 10 jobs in the U.S. this year, according to LinkedIn:

1. Hospitalist

Hospitalists earn a median base salary of $222,000 and job openings are up 87 percent year over year. Hospitalists enjoy a career advancement score of 6 out of 10, and the top skills are healthcare management, impatient care, electronic medical record, patient safety and internal medicine.

2. Pharmacist

Pharmacists earn a median base salary of $123,000 and job openings are up 45 percent year over year. Pharmacists can expect a career advancement score of 5 out of 10, and the top skills are medication therapy management, community pharmacy, patient counseling, pharmacy automation and immunization.

3. Sales engineer

Sales engineers earn a median base salary of $80,000 and job openings are up 159 percent year over year. Sales engineers enjoy a career advancement score of 6 out of 10, and the top skills are solution selling, sales management, project engineering, automation and sales engineering.

4. Site reliability engineer

Site reliability engineers earn a median base salary of $140,000 and job openings are up 93 percent year over year. Members of this profession can expect a career advancement score of 8 out of 10, and the top skills are Linux, Python, Bash, Apache and shell scripting.

5. Project managers

Project managers earn a median base salary of $97,500 and job openings are up 11 percent year over year. Project managers enjoy a career advancement score of 8 out of 10, and the top skills are product development, competitive analysis, product launch, cross-functional team leadership and marketing strategy.

6. Financial analyst

Financial analysts earn a median base salary of $64,000 and job openings are up 27 percent year over year. Financial analysts can expect a career advancement score of 8 out of 10, and the top skills are accounting, Microsoft Excel, financial modeling, variance analysis and forecasting.

7. Technical program manager

Technical program managers earn a median base salary of $129,000 and job openings are up 49 percent year over year. Members of this profession enjoy a career advancement score of 8 out of 10, and the top skills are agile methodologies, software project management, software development life cycle, Scrum and cloud computing.

tech-job-growth

Source: LinkedIn & Forbes

8. Program manager

Program managers earn a median base salary of $97,400 and job openings are up 17 percent year over year. Project managers can expect a career advancement score of 7 out of 10, and the top skills are project management, project portfolio management, project delivery, vendor management and business process improvement.

9. Data engineer

Data engineers earn a median base salary of $105,000 and job openings are up 85 percent year over year. Data engineers enjoy a career advancement score of 8 out of 10, and the top skills are Hadoop, Python, SQL, big data and Hive.

10. Scrum master

Scrum masters earn a median base salary of $100,000 and job openings are up 104 percent year over year. Members of this profession can expect a career advancement score of 8 out of 10, and the top skills are agile methodologies, software project management, Scrum, requirements analysis and SQL.

[ Related: 4 simple LinkedIn tips to polish your profile ]

LinkedIn encourages its members to prepare for these opportunities by updating their LinkedIn profile, consider a new industry or role, learn a new skill and start searching for opportunities. The company says the job rankings were based on a weighted score across salary, career advancement, number of job openings in the U.S., year-over-year growth in job openings and widespread regional availability.

Methodology

Job rankings were based on a weighted score across five areas: salary, career advancement, number of job openings in the U.S., year-over-year growth in job openings, and widespread regional availability. We looked at data from member profiles, job openings and salaries to rank the best jobs for career opportunity. If the scores were tied, we ranked the title with the most open job listings higher.

Are you ready for a change?

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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Why You Need a Social Media Calendar

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Is Desire or Fear Driving Your Social Media

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What is the “comfort zone” exactly? Why is it that we tend to get comfortable with the familiar and our routines, but when we’re introduced to new and interesting things, the glimmer fades so quickly? I remember when Social Media first came on the scene. I instinctively knew it could have a profound affect on […]

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5 Habits You Need to Succeed Going Forward

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10 Social Media Strategies for 2017

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Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. Social media doesn’t stand still. Where should you spend your time? Should you focus on customer acquisition, customer retention or both? […]

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