Facebook New Feature to Kill Off Yelp

Have you ever used Yelp?

How about your customers ?

Yelp is the best way to find great local businesses

People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. What will you uncover in your neighborhood?

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.

When asked what made a customer service interaction bad, 72 percent of the respondents blamed having to explain a problem to multiple people, while only 51 percent blamed a bad customer service interaction on the problem not being resolved.

B2B companies were more likely to benefit from customers who had a good customer service interaction with 62 percent of respondents saying they purchased more products or services from a B2B company following a positive customer service experience. Only 42 percent of positive B2C customer service interactions resulted in customers buying more products or services.

Because a company’s social media channels and website are managed most often by marketing, the study offers strong evidence toward the importance of customer service working hand-in-hand with marketing to respond quickly to online reviews and addressing customer concerns that are delivered via a company’s site and social media channels like Facebook and Twitter.

Image Graphs: Zendesk

10 Fascinating Yelp Facts

1. Yelp was founded in 2004
2. 139 Million unique visitors
3. 86,000 active business accounts
4. 67 Million reviews
5. 35% of Yelp reviews are from mobile
6. 10,000 weekly food orders
7. 200,000 daily calls to businesses from Yelp app
8. 200,000 daily directions to businesses from Yelp app
9. Largest income group at $100K+
10. Largest age group on Yelp 35-54

Facebook Place Tips

Facebook is about to become a more serious competitor to Yelp and Foursquare. Now when you walk into a business, the suitably named “Place Tips” feature will pop up recommendations about the business.

Place tips show you more info about places you visit, including your friends’ photos, experiences and moments from that place.

When Facebook sees you’re at a business, you’ll receive a notification you can launch to view information cards about the place, including posts and photos from your friends. You’ll also get information on things such as the most popular menu items and upcoming events.

“Place tips will show you fun, useful and relevant info about the place you’re at,” reads a Facebook blog post.

If you visit a restaurant, for example, the business’ page may show you popular menu items and upcoming events, in addition to your friend’s photo of a favorite dish there.

Facebook has been consistently expanding its personalized recommendation features to take advantage of its growing mobile traffic. Nearly 84 percent of its 890 million daily users access Facebook through a mobile phone, according to the company’s latest earnings report.

The network started showing you when your friends were having fun nearby in April, and then launched Place pages in November in hopes of building a database of businesses and activities for users.

 

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Tagged as: Blair Ball, Blair Evan Ball, Facebook, Facebook Place Tips, Foursquare, Mobile, Place Tips, Prepare1, Social Media Coach, Social Media Coach Memphis, Social Media Marketing, Yelp