5 Effective B2B Content Marketing Tactics

by Blair Evan Ball January 22, 2016

  What B2B content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2B marketers, as in years past, continue to be heavily focused on creating engaging content, citing it as the top priority for their internal content creators over the next year. B2B marketers have consistently cited […]

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5 Effective B2C Content Marketing Tactics

by Blair Evan Ball January 15, 2016

What B2C content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2C buyers are driven by different motivations — usually, feeling safe, secure and informed — than B2B purchasers. As a result, both the intent and the messaging of your content marketing campaigns must be different. Key […]

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How to Break Out of Your Comfort Zone

by Blair Evan Ball January 8, 2016

Have you gotten too comfortable? Are you just coasting along and content? If not, are you ready to take it to the next level? The comfort zone is a psychological state in which a person feels familiar, at ease, in control and experiences low anxiety and stress. In the zone a steady level of performance […]

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8 Powerful Trends That Will Shape 2016

by Blair Evan Ball December 30, 2015

  Was 2015 a memorable year for you in Social Media? Are you prepared for a great 2016? What changes are you going to make in the New Year? Businesses are changing, and marketers will have to change along with them. As businesses evolve and new businesses spring up, there will be dozens of new […]

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The Power of Believing

by Blair Evan Ball December 18, 2015

Do you know what you want? Do you believe you will achieve it? If not, why not? Is there a force, a something, a power or factor, call it what you will…which a few people understand and use to overcome their difficulties and achieve enormous success? You have often heard it said that if you […]

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How to Have Your Best Year Ever in 2016

by Blair Evan Ball December 10, 2015

Are you ready for the changes that are coming in 2016? How are you preparing for 2016? Would you like to be in the top 3% of your peer group? “Goal setting is the most important aspect of all improvement and personal development plans. Confidence is important, determination is vital, certain personality traits contribute to […]

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How B2B Marketing Will Change in 2016

by Blair Evan Ball December 3, 2015

How will your B2B content marketing change in 2016? Will it match up with what the leading industry marketers are saying? Approximately 76% of B2B marketers plan to produce more content in 2016 vs. 2015, regardless of their organization’s effectiveness, size, documentation of content marketing strategy and editorial mission, clarity around success, or communication frequency. This is according to a […]

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How B2C Content Marketing Will Change in 2016

by Blair Evan Ball November 20, 2015

How will your B2C content marketing change in 2016? Will it match up with what the industry marketers are saying? Approximately 80% of B2C marketers plan to produce more content in 2016 vs. 2015, regardless of their organization’s effectiveness, size, documentation of content marketing strategy and editorial mission, clarity around success, or communication frequency. This is according to a recent […]

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5 Habits of Winners In Life and Business

by Blair Evan Ball November 12, 2015

What habits do winners have? Is there a common thread? Why do some people and businesses always seem to win? To succeed greatly in business, there are additional habits that you need to develop. One of these habits is the determination to win, to succeed, to outperform your competition and to ultimately be successful. This competitive instinct and […]

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The 7 Principals of Visual Content Marketing

by Blair Evan Ball November 5, 2015

Are visuals still important for my content marketing? Will it really make a difference in my business? What are the future trends for visual marketing? A study by Wyzowl respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you: Top of mind Relevant, […]

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