How to Use Facebook Instant Articles for Branding

by Blair Evan Ball March 10, 2016

Share Tweet Share7 +1 Stumble PinShares 7 Image: Screenshot Facebook Instant Articles Did you know that companies like National Geographic, The New York Times, and Buzzfeed have been using Instant Articles since last year? Are you aware that this will be rolling out to all businesses shortly? Facebook unveiled “Instant Articles”, last year for a select […]

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5 Ways to Optimize Engagement on YouTube

by Blair Evan Ball March 3, 2016

Share Tweet Share +1 Stumble PinShares 0 Are you using video in your content marketing? Do you realize the secret power of video? High engagement is one of the key reasons to include video in marketing campaigns. There are branding opportunities everywhere for content marketers. Different social media channels, different types of B2B and B2C […]

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7 Habits of Top Business People

by Blair Evan Ball February 25, 2016

Share Tweet Share +1 Stumble PinShares 0 Do you have good business habits? Would the top business leaders emulate you? “Continuous, unflagging effort, persistence and determination will win. Let not the man be discouraged who has these.” (James Whitcomb Riley) THE PURPOSE OF A BUSINESS What is the purpose of a business? In today’s world much […]

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How Visual Content Leads to Sales

by Blair Evan Ball February 18, 2016

Share Tweet Share3 +1 Stumble PinShares 3 Are you creating visual content to help you and your brand stand out? Did you realize in this noisy world that visual content marketing is helping brands stand above the competition? The way people consume content is radically changing.  As a marketer, you must adapt your Share Tweet Share3 […]

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7 Video Marketing Tips and Strategies

by Blair Evan Ball February 12, 2016

Share Tweet Share +1 Stumble PinShares 0 Is YouTube and Video only for big brands? How do I tell my story with video? Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs […]

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Facebook Blows Up Like Button

by Blair Evan Ball February 4, 2016

Share2 Tweet Share3 +1 Stumble PinShares 5 Are you ready for another Facebook change? Do you still approve of the LIKE button? Late last year, the company announced Facebook Reactions as a Like button alternative that comes in the form of six emoji with the following sentiments: angry, sad, wow, haha, yay and love. While […]

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Are You Prepared to Win

by Blair Evan Ball January 29, 2016

Share Tweet Share +1 Stumble PinShares 0 Are you committed to WIN & SUCCEED? Are you truly giving 100%? Would your friends, family and coworkers say that your are? It’s a competitive social media world out there, and it’s getting more competitive. The speed of business is ratcheting up. No longer can you coast for long […]

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5 Effective B2B Content Marketing Tactics

by Blair Evan Ball January 22, 2016

Share Tweet Share19 +1 Stumble PinShares 19  What B2B content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2B marketers, as in years past, continue to be heavily focused on creating engaging content, citing it as the top priority for their internal content creators over the next […]

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5 Effective B2C Content Marketing Tactics

by Blair Evan Ball January 15, 2016

Share Tweet Share29 +1 Stumble PinShares 29 What B2C content marketing tactics do you use? Are those tactics as effective as you would like them to be? B2C buyers are driven by different motivations — usually, feeling safe, secure and informed — than B2B purchasers. As a result, both the intent and the messaging of your […]

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How to Break Out of Your Comfort Zone

by Blair Evan Ball January 8, 2016

Share Tweet Share +1 Stumble PinShares 0 Have you gotten too comfortable? Are you just coasting along and content? If not, are you ready to take it to the next level? The comfort zone is a psychological state in which a person feels familiar, at ease, in control and experiences low anxiety and stress. In […]

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