5 Social Media Strategy Questions to ask Yourself

by Blair Evan Ball August 12, 2014

Are we at a tipping point with social media? Are your strategies and tactics working in a noisy world? Have you created a ho-hum product or service or one that makes people go WOW? The bar is being raised each and every day in business. David Ogilvy, the great marketing genius on Wall Street once […]

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LinkedIn Launches New Sales Navigator

by Blair Evan Ball August 8, 2014

Are you  in sales? Do you like cold calling? How would you like sales leads pushed to you? LinkedIn is launching new tools for salespeople with a new version of its Sales Navigator. The biggest difference — the Sales Navigator is now a standalone product rather than an additional set of features on the main […]

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Social Media is it Really for Baby Boomers

by Blair Evan Ball August 5, 2014

Are you a baby boomer? Do you know someone who is a baby boomer? Are you trying to market to boomers? It’s a young person’s game, this social media stuff — right? Social media use is just as strong for those in the 50-64 age bracket with boomers increasing their presence on Facebook alone by […]

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Facebook Launching Buy Button for Commerce

by Blair Evan Ball July 31, 2014

Did you know that Facebook recently poached David Marcus  from PayPal? Do you realize that Facebook is shutting down its Facebook gifts where people could buy gifts & cards? What does this really mean? Facebook wants to help other businesses sell things, so it’s done selling its own. Payments and Messenger will eventually “overlap,” Zuckerberg […]

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[Infographic] Facebook in One Minute

by Blair Evan Ball July 25, 2014

Is Facebook part of your marketing strategy? Has the decline in organic reach affected you or your business? Do you now Pay to Play with Ads? Have you optimized your site for the mobile now that 60%+ of users now log on via their mobile device? FACEBOOK FACTS Facebook posted record earnings for the second […]

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Commonly Used Content in Social Media Marketing

by Blair Evan Ball July 23, 2014

Have you thought about your content for Social Media Marketing? Have you given consideration to a strategy that is effective? If so, do you know what that strategy is? What’s your biggest challenge in producing content? Content marketing has proven to be essential in today’s marketing world. Yet many marketers struggle to understand it or […]

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The Complete Guide to Instagram

by Blair Evan Ball July 18, 2014

How do you determine if Instagram is for you and your brand? Realistically can I handle another social media platform? If I can, what goals and objectives do I want to achieve? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters […]

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7 Twitter Tools to Maximize Your Productivity

by Blair Evan Ball July 15, 2014

Are you spending too much time on Social Media? Are you finding it harder and harder to keep up? Are you looking for more efficient and effective ways to reach your audience? I remember the first Tweet I read…My cat ate ____ for breakfast. Really? I love animals, but as a businessman I shunned twitter. […]

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Social Media Platforms Used by B2B vs. B2C

by Blair Evan Ball July 11, 2014

Is there a difference in the platforms used by B2B and B2C? Does one work better than another? Does amount of time spent play a role? Social Media is in a constant state of change and the pace of change has quickened. One has to wonder when it will slow down. This leaves businesses in […]

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LinkedIn Launches New Job Search App

by Blair Evan Ball July 9, 2014

How would you like to improve your chances of finding a job? Would you like to be able to do a customized search? Find jobs that are tailored to your set of skills? LinkedIn’s new job search app for iPhone was recently launched. We live in a mobile society, and business moves fast. How would […]

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