Facebook Tweaks it’s Newsfeed Yet Again

by Blair Evan Ball on December 6, 2013

Facebook Find MeAre you ready yet for another Facebook Newsfeed change?

Are these constant changes a positive for you and your business or a negative?

Is Facebook trying to emulate other Social Media platforms like Twitter, as well as LinkedIn and Pinterest who seem to be following some similar patterns?

The updated algorithm means that users can expect more news and story links to appear in News Feeds, especially on mobile.

“Starting soon, Facebook we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile.

A Pew Research study released in October found that 30% of U.S adults get news on Facebook, and more than three quarters of those consumers get news while on the site for other reasons. This is where the article recommendations come into play.

Facebook’s analysis reveal that on average people prefer links to high quality articles about current events, their favorite sports teams, or shared interests to the latest meme. Some business owners I talk to, tend to disagree with Facebook’s assessment. What’s your take?

Facebook Pages

People are connecting and sharing more than ever. As a result, competition for each News Feed story is increasing. With the content in News Feed always changing, Pages will notice a change.

  • There’s a good chance that this will affect Facebook pages organic reach, especially those Pages that do not have quality content. Many will find that their reach has dropped.
  • Pages will need to pay more attention to engagement, and be more proactive.
  • The updates are a reflection of Facebook’s continued push to make the platform the place to go to stay up-to-date on what’s happening around you.
  • Businesses will need to create new Social Media Marketing Strategy around these changes in order to bump those stories higher in their News Feed.
  • Facebook notes that page admins can try advertising and boosting posts to make up for the loss in reach

Remember, Facebook went public 18 months ago, and now their key driver is AD REVENUES and quarterly profits to investors. Without AD REVENUES Facebook will die. These changes are designed to drive revenues.

Are these latest Facebook News Feed changes going to be best for Small Businesses with limited budgets?

The race is on, and you are in it.



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  Blair Evan Ball

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