Top 5 Social Media Tools Used by Business

by Blair Evan Ball on April 10, 2012

How Marketers Are Using Social Media to Grow Their Businesses

Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
Top five social media networks/tools for marketers 2011:
  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Blogs
  5. YouTube

Were the top five social media tools used by marketers, in that order. Google+ surprised a lot of people jumping to #6 and they weren’t 6 months old. Social Media Tools 2011

Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.

Marketers still place high value on social media: A significant 83% of marketers indicate that social media is important for their business.

Social Media Benefits

The top two benefitsof social media marketing are;

  1. Increased exposure.  
  2. Increased traffic.
 Benefits of Social Media Marketing


A significant 65% of small business owners were more likely than others to generate leads, compared to the 58% average for all marketers.

A strong 78% of marketers with 3+ years of experience gained leads from social media marketing.

Lead Generation

The self-employed (57%) were more likely than others to see reductions in marketing costs when using social media marketing.

  •  Will Social Media continue to grow? Move at a faster pace?
  • If you wait, will you be able to catch up with the competition?

Now’s the right time to ramp up your Social Media Marketing efforts. Prepare1 can guide you through the Social Media Maze.

Upcoming Social Media Marketing Workshops

Contact us at

Source: Marketing Report Social Media Examiner

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