The Power of Your Social Media Paradigm

by Blair Evan Ball on July 25, 2012

A paradigm shift took place at the battle of Shiloh 150 year reenactment for these soldiers.  

The Battle of Shiloh 150th Anniversary

The Power of Your Social Media Paradigm

 The word Paradigm comes from the Greek. In a more general sense it’s the way we “SEE” the world, not in visual sight, but in terms of perceiving, understanding, and interpreting.

I get various answers to the question…How are you using social media in your business today?

Depending on your age, your gender, background, occupation, it varies quite dramatically. Some are heavily engaged, yet others are sitting on the sidelines watching.

Here’s a simple way to understand Paradigm’s. 
Think of a Map

Suppose you want to arrive at a certain city. Through a GPS or printing error you were given the wrong information. It was an entirely different city, how frustrating.

You might work on your….

  • Behavior
  • Attitude
  • Trying Harder
  • Doubling your speed

The point is you’d still be lost.

It has nothing to do with your attitude or behavior you were given the wrong Map.  

We simply assume the way we see things is the way they really are or the way they should be.

Now look at this picture below.

  • Do you see a woman?
  • How old would you say she is?

 Old Woman Illusion

  • Is she young?
  • Is she old?
  • Who’s right?

It shows us that people can see things differently. It also shows that these paradigms are the source of our attitudes and behaviors.

How do you see Social Media? A great tool, or waste of time?

Are you committed and consistent?

  • Have you set up a Social Media Policy?
  • Have you set goals and objectives for each Social Media Platform you are engaged in? If not, why not?
  • Are you in the game? or sitting on the sidelines?

Sitting on the Sidelines

The Power of a Paradigm Shift

The more aware we are of our basic paradigms, the more we can take responsibility for those paradigms. Examine them, test them against reality, listen to others and be open to their perceptions, getting a far more objective view.

Current research shows that almost every significant breakthrough, is first a break with tradition, with old ways of thinking, with old paradigms!

Paradigm Shift

Look at how our world has changed with iPhones, Androids, iPads, Tablets, Readers, Apps, Video and HD TV.

Will the speed of change slow down? Speed Up?

How will you adapt?

If we want to make relatively minor changes in our lives, we can perhaps appropriately focus on our attitudes and behaviors. However, if we want to make significant change, we need to work on our basic paradigms.

In the words of Thoreau, “For every thousand hacking at the leaves of evil, there is one striking at the root.” We can achieve quantum improvements in our lives as we quit hacking at the leaves of attitude and behavior and get to work on the root, the paradigms from which our attitudes and behaviors flow.

Blair Ball

Blair Ball is founder and president of Prepare1, a Social Media Coach and Social Media platform management company. He conducts workshops, speaks, and consults on Social Media Strategies.

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