Social Media Marketing, are there benefits? That’s one of the questions I’m most frequently asked. If I put in the time will I get results? How much time do I need to put in to get results? Here are the latest Social Media Marketing survey results.
How Marketers Are Using Social Media to Grow Their Businesses
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Top seven social media networks/tools for marketers 2012:
Were the top seven social media tools used by marketers, in that order.
Social media marketing still takes a lot of time: A significant 62% of marketers are using social media for 6 hours or more and 36% for 11 or more hours weekly. This is an INCREASE over 2012, when 59% reported 6 or more hours a week and 33% reported 11 or more hours weekly. It’s interesting to note that nearly 17% of marketers spend more than 20 hours each week on social media.
Marketers still place high value on social media: A significant 86% of marketers indicate that social media is important for their business. That is up slightly from 83% in 2011.
The top two benefits of social media marketing are;
- Increased exposure.
- Increased traffic.
What continues to surprise me is most businesses want increased exposure which is the #1 benefit, yet do not take advantage of SEO or Search Engine Optimization strategies to achieve that goal.
Years using social media marketing
Forty-seven percent of marketers surveyed have at least two years of social media
By spending as little as 6 hours per week, 64%+ of marketers see lead generation
benefits with social media.
Blogging took first place as the area marketers most want to learn about, displacing
Google+, the leader from the 2012 report.
The self-employed (62%) were more likely than others to see reductions in marketing costs when using social media marketing.
- Will Social Media continue to grow? Move at a faster pace?
- If you wait to get into the game, will you be able to catch up with the competition?
Now’s the right time to ramp up your Social Media Marketing efforts. Prepare1 can guide you through the Social Media Maze.
Join us for one of our upcoming Social Media Marketing Workshops. Learn first hand, how to succeed in business and life using these tools.
Blair Evan Ball