Three Successful Ingredients of Self Concept in Business

by Blair Evan Ball on May 3, 2017

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Did you know that businesses also have a self concept?

What do you think the components of the self concept are?

From small business to large organizations, everyone and every division or group forms the self-concept.

It is the overall personality of the people when they’re together, or when they think of themselves as part of a larger whole.

The self-concept of a business is made up of three basic ingredients.


This is a combination of the vision, values, ethics and mission of the organization. Whenever leadership of the business is clear about the mission, positive and committed the people in the company are happier, more positive and more confident about themselves and where they are going.

One of the most critical, profound and unavoidable responsibilities of management is to clearly articulate this self-ideal, and then to embody their values in their behavior toward others, to repeatedly tell the group what they stand for and believe in and then lead by example. If you don’t stand for something you’ll fall for anything.


The second ingredient of the business or company’s self-concept is the collective self-image. This is how leadership and the company’s management and employees see themselves and think about themselves. This Self-Image is largely determined by how well they feel they are doing their job, performing their functions.

It is especially affected by the quality of their services and products, and by the way they feel they are perceived in the marketplace, Social Media, by their customers and suppliers.

Social Media plays a big role in today’s self image.

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Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.

Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand and self-image reputation.

Choose networks that support your brand image.

According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’t worth investing your time and energy.

Related: 5 Ways to Use Data to Inform Your Social Media Marketing Strategy

Instead, find the platforms that support your brand image, taking the following factors into consideration:

  • Facebook is by the far the best platform for promoting brand and self-awareness, as nearly three quarters of Americans adults use the site. Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base. Great for Business 2 Consumer.
  • Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans.
  • While Google+ hasn’t taken off as well as many people predicted, it can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.
  • Pinterest is an excellent social network to reach women, especially for brands selling jewelry or clothing.
  • Finally, if you operate a business-to-business company, LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.

One of the jobs of the executives and leaders of the business is to keep people’s spirits up by continually telling them how good they are. Everyone looks upward for guidance on how to interpret what’s happening.


The third and final ingredient of the Self-Concept of a business is the sum total of the ideals of the corporation, the current performance of the organization and how well each person feels he or she is being treated by superiors and coworkers. Leaders and managers who continually praise and encourage their staff build high Self-Esteem in them.

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Outcomes of this high self-esteem are demonstrated in the following:

  • Optimism
  • High Energy
  • High Creativity
  • Cooperation
  • Commitment

Self-Esteem of an organization is the hardest ingredient of all to build and maintain. However, people who like and respect themselves are part of a first-class company and team become a powerful force in a competitive social media driven marketplace.

With a high, positive self-concept people are more productive, more resilient, more confident and happier than they could ever be without it.


Because of your business self-concept, you become what you think about most of the time. Your self-ideal, self-image and self-esteem all play a role in becoming a great brand and business. This in turn affects others around you as well as your customers. Good or Bad.

For you or your business to change and grow, you must develop a new Self-Concept. To achieve different results, you must become a different person. You must change your goals and ideals for yourself, your business and develop a new self-image.

By the Law of Correspondence,  your outer world will reflect your inner world. You must become a new person on the inside to permanently experience the good you desire on the outside. This is true in your personal life as well as your business.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!



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