How to Use Social Media in Your Job Search

by Blair Evan Ball on February 21, 2011

Prepare1Social Media has opened the doors to reach out to companies, decision makers, and employees. How you utilize Social Media and your branding skills will determine if the doors open or close.

  • The majority of jobs are not posted.
  • According to industry statistics 80% of the jobs are filled through networking.

So how do you go about your job search?

  1. Identify the top five companies you want to work for.
  2. Identify the decision makers.
  3. Identify other employees within the company.
  4. Use a focused approach.
  5. Brand yourself. Brand yourself. Brand yourself!

Be sure your profiles on sites such as LinkedIn and Twitter are 100% complete with a professional avatar. Consider having the same professional avatar from your LinkedIn profile on your Twitter profile which demonstrates consistency and branding.

Search Engines

Utilize the search engines to gather information and help with your targeted companies.

  • LinkedIn is a great resource for looking up information on companies as well as individuals.
  • Some great sites to get information on people: Pipl, Friendfeed, and Wink.
  • Set up Google Alerts for companies or for topics to get content for writing your blog.
  • Set up Google Reader to receive content on specific topics.


  • Utilize the search feature and the advance search feature.
  • Have a keyword strategy that makes it easy for recruiters, and employers to find you in your area of expertise.
  • Fill out the new LinkedIn Skills which will further enhance you being found when people search.
  • Answer questions to demonstrate your areas of expertise and brand yourself as the expert. Go to person.


Twitter is a cross between texting and instant messaging. You are allowed 140 characters when you communicate. Current research shows that 65% of users on Twitter go there for advice, research and suggestions before buying a product or using a service.

One of the powers of Twitter is the use of what is called Hashtags. The #sign is inserted before the word. Then you can type that hashtag into the Twitter Search and it will pull up all the conversations around that topic. Pretty cool.

Hashtags such as…

  • #jobs
  • #jobadvice
  • #jobhunt
  • #jobsearch

Another great site is also the twitter handle is @tweetmyjobs. Great resource for jobs!


Starting a blog is a great way to brand and position yourself to prospective employers. Writing for your blog you must be passionate, committed, and consistent. and are free sites where many beginners start.

Once you have identified lets say an employee of a company you want to work for, engage in a conversation with them through one of these social media platforms. Strive to develop a relationship…BEFORE you start asking about job opportunities. Realize they probably receive requests all the time, that is why the relationship is so important, and make it genuine! Also, give something back in the way of content. Demonstrate you knowledge and expertise in a given area or subject. At all times be professional.

The Google Ad Experiment Video below shows a creative and inexpensive way to get a job.

What are some of the tips and techniques you have used in Social Media to find a job?

mopar crate engines May 5, 2011 at 11:10 pm

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sun holidays from ireland May 5, 2011 at 10:48 pm

I am not sure where you are getting your info, but good topic.I needs to spend some time learning much more or understanding more.Thanks for excellent info I was looking for this info for my mission

jobs today March 11, 2011 at 9:17 pm

Given that individuals have many strategies to find jobs but it’s difficult to discover a good job .

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