In my recent workshop Facebook for Business Made Easy we had a discussion around just using Facebook for your website.
According to a recent survey 60% of small businesses are not online in any fashion.
While on the surface it sounds good…and many businesses have just a Facebook presence. My response to that question was NO. You still need a website to establish your identity and brand.
- In an age of SEO (Search Engine Optimization) you want to improve your rankings. People are searching everyday.
- Google had 6 million searches in 2006. Today they have 1 Billion + a day. How are they going to find you?
- You tie your blog into your website. Research shows that a website with a blog has 55% more traffic.
- Facebook is constantly making changes which impacts your page and your presence.
- Your website is the HUB of your identity. Facebook, Twitter, LinkedIn, YouTube and other social media sites are the spokes that drive traffic back to your HUB (Website).
Facebook doesn’t constitute an online presence. Brogan compared businesses that rely on Facebook pages as their “website” to people who would call a hotel room their “home.” Like a hotel, Facebook doesn’t allow the complete customization you would find in your home — plus, it can kick you out whenever it wants. Facebook is where you congregate fans and reach out to them, but a website is where you establish your identity, Brogan said.
Chris Brogan is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine.