How Small Business & Non-Profits Stretch Marketing Dollars

by Blair Evan Ball on May 13, 2014

Social Media Coach Blair Ball Prepare1 MemphisSmall Business, how would you like to stretch your marketing dollars?

If you are a non-profit, would stretching your marketing dollars be a benefit?

In a March 2014 study conducted by Constant Contact, “making marketing dollars go further” was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.

Small Business Stretch Ad Dollars

Small businesses and nonprofits that had begun using multichannel marketing programs, found that it improved revenues in 82% of the companies. Using the Multichannel Marketing approach Constant Contact noted were more cost-effective—and thus one way to stretch marketing dollars while extending reach at the same time.

Multichannel Marketing

40% of small business and non-profits saw revenue increases through multichannel marketing, there seems to be room for improvement. Strategy seems to be a the heart of the ones that are successful.

AD GROWTH

US industries will collectively spend upwards of $50 billion on digital advertising in 2014. It will be the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries.

The retail industry continues to be the single largest spender among the 10 industry groups.

US Digital Ad Spending by Industry 2013-2018

Financial services and automotive are the second- and third-largest categories for digital ad spending, respectively. eMarketer expects the automotive industry’s investment to accelerate faster than that of the finance sector; automotive is projected to surpass finance in 2015.

Sources: eMarketer and Constant Contact

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 Blair Evan Ball – Founder/CEO Prepare1

Social Media Coach Memphis

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Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs, which Constant Contact noted were more cost-effective—and thus one way to stretch marketing dollars while extending reach at the same time. – See more at: http://www.emarketer.com/Article.aspx?R=1010834#sthash.HhG7vcSb.dpuf
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs, which Constant Contact noted were more cost-effective—and thus one way to stretch marketing dollars while extending reach at the same time. – See more at: http://www.emarketer.com/Article.aspx?R=1010834#sthash.HhG7vcSb.dpuf
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs, which Constant Contact noted were more cost-effective—and thus one way to stretch marketing dollars while extending reach at the same time. – See more at: http://www.emarketer.com/Article.aspx?R=1010834#sthash.HhG7vcSb.dpuf
In a March 2014 study conducted by Constant Contact, “making marketing dollars go further” was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents. – See more at: http://www.emarketer.com/Article.aspx?R=1010834#sthash.HhG7vcSb.dpuf
In a March 2014 study conducted by Constant Contact, “making marketing dollars go further” was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents. – See more at: http://www.emarketer.com/Article.aspx?R=1010834#sthash.HhG7vcSb.dpuf
In a March 2014 study conducted by Constant Contact, “making marketing dollars go further” was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents. – See more at: http://www.emarketer.com/Article.aspx?R=1010834#sthash.HhG7vcSb.dpuf

Tagged as: Blair Ball, Blair Evan Ball, Constant Contact, Digital Adverstising, eMarketer, Non-Profits, Prepare1, Small Business, Social Media Coach

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