If you are a non-profit, would stretching your marketing dollars be a benefit?
In a March 2014 study conducted by Constant Contact, “making marketing dollars go further” was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.
Small businesses and nonprofits that had begun using multichannel marketing programs, found that it improved revenues in 82% of the companies. Using the Multichannel Marketing approach Constant Contact noted were more cost-effective—and thus one way to stretch marketing dollars while extending reach at the same time.
40% of small business and non-profits saw revenue increases through multichannel marketing, there seems to be room for improvement. Strategy seems to be a the heart of the ones that are successful.
US industries will collectively spend upwards of $50 billion on digital advertising in 2014. It will be the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries.
The retail industry continues to be the single largest spender among the 10 industry groups.
Financial services and automotive are the second- and third-largest categories for digital ad spending, respectively. eMarketer expects the automotive industry’s investment to accelerate faster than that of the finance sector; automotive is projected to surpass finance in 2015.
Sources: eMarketer and Constant Contact
The race is on, and you are in it.
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Blair Evan Ball – Founder/CEO Prepare1