Prepare Social Media Strategies for Success

by Blair Evan Ball on December 8, 2010

As 2011 fast approaches, prepare to set and define critical goals and objectives. This takes place both at a business level and personal level as well.

How you prepare, strategize and execute will define you and your business in the coming year.

Success through Strategy

What is your USP, or Unique Selling Proposition? What is the one thing that defines you?

One Thing

What is your goal with Social Media?

  • Increase Sales
  • Increase Awareness/Brand
  • Strengthen Relationship and gain Loyalty
  • Networking
  • Job

What is Your Preferred Social Media Platform for your Audience?

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Blog
  • Foursquare

What is your time commitment each day?

  • 15 minutes
  • 30 minutes
  • 45 minutes
  • 60 minutes
  • 60+ minutes

What is your method of measuring results?

  • Sales
  • Followers
  • Fans/Like
  • Donations
  • Traffic
  • Conversions
  • Blog Interaction
  • Sharing

What’s Your Current Relationship with Your Audience?
What does your audience know about you today?

  • Nothing
  • Aware of you, but never acted
  • Acted once
  • Repeat actions/enthusiasts
  • Advocates
  • Evangelists

Carve out some quiet time to answer these questions. Prepare, Strategize, and Execute in 2011. Be flexible if you get off course, it’s OK to make mid-course corrections. Be Flexible about the process, however be DETERMINED on the Outcome.

Share some of your challenges and success stories with us.

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