Do you feel that imagination is for young children only?
Ideas are the beginning of all fortunes. Every great success started with the seed of an idea. Many people have some great ideas, however lack the discipline, drive and determination for that idea to bear fruit.
What idea or ideas do you have inside of you that you’d like to bring out? Does fear paralyze you to act? Circumstances? What would you dare to accomplish if y0u knew you couldn’t fail?
Look around at all the Social Media Platforms, tools (smartphones, tablets), technology that has been invented and brought to market in the past 10 years. Do they all succeed? No…however, I’ve yet to find someone who didn’t fail before success was achieved.
THE ENCHANTED KETTLE
Over one hundred years ago, an old country doctor drove to town, hitched his horse, quietly slipped into a drug store by the back door, and began “dickering” with the young drug clerk. His mission was destined to yield great wealth to many people. It was destined to bring to the South the most far-flung benefit since the Civil War.
For more than an hour, behind the prescription counter, the old doctor and the clerk talked in low tones. Then the doctor left. He
went out to the buggy and brought back a large, old fashioned kettle, a big wooden paddle (used for stirring the contents of the
kettle), and deposited them in the back of the store. The clerk inspected the kettle, reached into his inside pocket, took out a roll of bills, and handed it over to the doctor. The roll contained exactly $500.00-the clerk’s entire savings!
The doctor handed over a small slip of paper on which was written a secret formula. The words on that small slip of paper were
worth a King’s ransom! But not to the doctor! Those magic words were needed to start the kettle to boiling, but neither the doctor nor the young clerk knew what fabulous fortunes were destined to flow from that kettle.
What the clerk really purchased was an IDEA!
The strange performance of that kettle began to take place after the new owner mixed with the secret instructions an ingredient of which the doctor knew nothing.
It has paid, and still pays huge fortunes to men and women all over the world, who distribute the contents of the kettle to millions of people.
- The Old Kettle is now one of the world’s largest consumers of sugar, thus providing jobs of a permanent nature to thousands of men and women engaged in growing sugar cane, and in refining and marketing sugar.
- The Old Kettle consumes, annually, millions of glass bottles, providing jobs to huge numbers of glass workers.
- The Old Kettle gives employment to thousands of people throughout the world.
- It has brought fame and fortune to scores of artists who have created magnificent pictures describing the product.
- The Old Kettle has converted a small Southern city into the business capital of the South.
- The influence of this idea now benefits every civilized country in the world, pouring out a continuous stream of gold to all who touch it.
If the product of that old brass kettle could talk, it would tell thrilling tales of romance in every language. Romances of love,
romances of business, romances of professional men and women who are daily being stimulated by it.
Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future, every time you see the words…
that its vast empire of wealth and influence grew out of a single IDEA, and that the mysterious ingredient the drug clerk—Asa Candler—mixed with the secret formula was. . . IMAGINATION!
Pause and reflect upon that, for a moment.
Truly, thoughts are things, what the mind of man conceive and believe it can achieve.
Dust off your imagination, write down your great IDEAS and let you imagination go, then create a plan of ACTION to implement.
See how Coca Cola is using Social Media to amplify their brand. Remember he who rest on laurel get knocked on rear. No matter how successful, you never rest.
- Coca Cola Facebook Page
- Coca Cola on Twitter
- Coca Cola on Google+
- Coca Cola on LinkedIn
- Coca Cola on Pinterest
- Coca Cola on Instagram
Then use Social Media Marketing to take it to the next level. Social Media puts you on equal footing with the big brands. Social Media allows a one person brand to Coca Cola the ability to amplify your message and mission.
The race is on, time to get into the game and WIN!
Join us for one of our upcoming Social Media Marketing Workshops. Learn first hand, how to succeed in business and life using these tools.
Blair Evan Ball