Local Business Focusing on Content Marketing

by Blair Evan Ball September 17, 2015

What does content marketing really mean? Today’s savvy local businesses are breaking into content marketing, but is it enough? Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that tells the real story of a local business — is what consumers really […]

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Facebook Wooing Small Business With Updated Pages

by Blair Evan Ball September 10, 2015

Have you heard that Facebook is changing Pages…again? How would you like to market your products and services better on Facebook? These changes are the biggest made to Pages since 2012. They build on Facebook’s recent announcement of new messaging capabilities for businesses and badges for companies that respond quickly. Today’s updates could make Facebook […]

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5 LinkedIn Best Practices [Infographic]

by Blair Evan Ball September 3, 2015

Why should you share content on LinkedIn? Will it make any difference at all? If you’re a professional with a valuable perspective to share, you have to find the social audience it will resonate with – the audience you can draw into your world and become that thought leader. It’s that perspective that makes you […]

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5 Ways to Market to Boomers and Millennials

by Blair Evan Ball August 28, 2015

Are there some similarities in marketing to different generations? What does this say about you and your age? Do you consume your content in the early morning? Or later in the evening? Millennials and Boomers consume content at different times of the day. Are you targeting the right audience with the right content? We’re in […]

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How Google’s Update is Impacting Local Search

by Blair Evan Ball August 21, 2015

Have you heard the big local SEO news? Does this change mean less visibility for your local business? Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. A major change in Google’s local search happened on Thursday, August 6th — a new way of listing […]

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5 Successful Tactics in Marketing to Millennials

by Blair Evan Ball August 14, 2015

Do you sell a product or service to millennials? Do you recognize it takes a different approach to reach millennials? Would you like to know what marketing strategies work? Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. The millennial connected customer is the stranger you […]

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Marketing Initiatives of B2B Companies

by Blair Evan Ball August 6, 2015

  What B2B content marketing initiatives are you working on? Have you thought about your challenges? How are you at gaining trust and visual story telling about your product or service? B2B requires you to think of all types of customers you want to target. If you’re targeting a B2B market, emotions and visuals play a

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Marketing Initiatives of a B2C Company

by Blair Evan Ball July 31, 2015

Which content marketing initiatives are you working on? Have you thought about your challenges? How are you at visual story telling about your product or service? B2C requires you to think of all types of customers you want to target. If you’re targeting a B2C market, emotions play a

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How to Take Back Control of Your Facebook News Feed

by Blair Evan Ball July 23, 2015

Do you like to be in control? Are you puzzled or sometimes frustrated with your Facebook News Feed? Sometimes you see friends you want to interact with or pages and then…POOF they are gone from your News Feed. Who has time to continue to search. Now…some control is being

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Instagram the Future of Social

by Blair Evan Ball July 16, 2015

How massive is Instagram becoming? Why is Instagram so important for brands? Should I be on Instagram and if so how do I succeed? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses. Instagram is […]

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