How Social Media is Changing in the Future [Infographic]

by Blair Evan Ball May 20, 2016

Did you realize there is a big change happening in Social Media? Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? Social Media is driving consumer spending. Social Video is the new front door—brands are investing in reaching customers where they are: mobile and […]

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Why Products and Services Catch On

by Blair Evan Ball May 13, 2016

Why do Products, Ideas and Behaviors Catch On? Why do some products, ideas and behaviors succeed when others fail? How has the Korean pop star Psy’s wack video, “Gangnam Style,” managed to rack up more than 2.5+ billion views on YouTube? Humans are social animals, and sharing connects us with others. First we sat around the fire, […]

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How To Be Found Online In a Noisy World

by Blair Evan Ball May 6, 2016

Is it harder to be noticed in today’s internet world? Is it possible to rise above the noise and get noticed? According to a study conducted by IBM in the last couple of years, we process more information in one year than our forefather’s did in their lifetime. The deluge of information in modern times […]

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Facebook Live: What Businesses Need To Know

by Blair Evan Ball April 29, 2016

Have you heard of Facebook Live video? Did you know that Facebook Live is now being used by business all across the country right now? Video is overtaking photos as the #1 Engagement tool on the internet, are you ready to learn more about Facebook Live? Facebook has never been a company that operates in a […]

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The Starting Point of All Achievement

by Blair Evan Ball April 22, 2016

What is it that you want to achieve? Today? Tomorrow? Five years from now? Do you believe that you will attain it? Fully 80 percent of people working today would rather be doing something else, and 84 percent of them, by their own admission, feel that they are working

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How to Set Strategic Goals for B2C Content Marketing

by Blair Evan Ball April 15, 2016

  Is your content marketing increasing revenues? Are you choosing the right platforms and strategies? The amount of content B2C marketers are creating is expected to drastically increase in 2016 and beyond. With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies. No matter the reason, content marketing delivers […]

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Live Streaming the Future of Social Media

by Blair Evan Ball April 8, 2016

Have you heard of Live – Streaming? Do you realize that Facebook recognizes this as the next big thing in content marketing? For Facebook C.E.O. Mark Zuckerberg, live-streaming is the future. He said in a town-hall-style Q&A session that live video is “one of the things I’m most excited about.” Sources close to Facebook livestreaming-making-live-a-top-priority-at-facebook/that […]

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How to Set Strategic Goals for B2B Content Marketing

by Blair Evan Ball April 1, 2016

Is your content marketing increasing revenues? Are you choosing the right platforms and strategies? The amount of content B2B marketers are creating is expected to drastically increase in 2016 and beyond. With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies. No matter the reason, content marketing delivers results, […]

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How to Use Facebook Instant Articles for Branding

by Blair Evan Ball March 10, 2016

Image: Screenshot Facebook Instant Articles Did you know that companies like National Geographic, The New York Times, and Buzzfeed have been using Instant Articles since last year? Are you aware that this will be rolling out to all businesses shortly? Facebook unveiled “Instant Articles”, last year for a select group of companies. It’s a program that […]

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5 Ways to Optimize Engagement on YouTube

by Blair Evan Ball March 3, 2016

Are you using video in your content marketing? Do you realize the secret power of video? High engagement is one of the key reasons to include video in marketing campaigns. There are branding opportunities everywhere for content marketers. Different social media channels, different types of B2B and B2C content, and different websites. One platform that […]

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