16 Tips for Creating Better Content

by Blair Evan Ball August 22, 2014

Do you struggle with content? Do you know where to get compelling content? Is your content worthy of sharing? We’ve all been there — you hit publish on a blog post, status update on Facebook, tweet this on twitter and expect the social shares, page views, retweets and agreeable comments to start rolling in. But […]

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Facebook Ads Falling Short for Small Business

by Blair Evan Ball August 19, 2014

Do you advertise on Facebook? Have you considered advertising on Facebook? Do you think advertising on Facebook is giving businesses the results they seek? As Facebook has continued to grow and focus on quarterly earnings for shareholders, the cost of ads has risen. If you are a small business owner, competing for ad space just […]

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[Infographic] How to Use Social Media for Lead Generation

by Blair Evan Ball August 15, 2014

How would you like leads to come to you? Would that be a big benefit to you and your business? Were you aware that businesses are using these Social Media strategies to do just that? Have you heard the term Inbound Marketing? Current research shows that nearly 60% of marketers have adopted inbound marketing strategies […]

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5 Social Media Strategy Questions to ask Yourself

by Blair Evan Ball August 12, 2014

Are we at a tipping point with social media? Are your strategies and tactics working in a noisy world? Have you created a ho-hum product or service or one that makes people go WOW? The bar is being raised each and every day in business. David Ogilvy, the great marketing genius on Wall Street once […]

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LinkedIn Launches New Sales Navigator

by Blair Evan Ball August 8, 2014

Are you  in sales? Do you like cold calling? How would you like sales leads pushed to you? LinkedIn is launching new tools for salespeople with a new version of its Sales Navigator. The biggest difference — the Sales Navigator is now a standalone product rather than an additional set of features on the main […]

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Social Media is it Really for Baby Boomers

by Blair Evan Ball August 5, 2014

Are you a baby boomer? Do you know someone who is a baby boomer? Are you trying to market to boomers? It’s a young person’s game, this social media stuff — right? Social media use is just as strong for those in the 50-64 age bracket with boomers increasing their presence on Facebook alone by […]

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Facebook Launching Buy Button for Commerce

by Blair Evan Ball July 31, 2014

Did you know that Facebook recently poached David Marcus  from PayPal? Do you realize that Facebook is shutting down its Facebook gifts where people could buy gifts & cards? What does this really mean? Facebook wants to help other businesses sell things, so it’s done selling its own. Payments and Messenger will eventually “overlap,” Zuckerberg […]

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[Infographic] Facebook in One Minute

by Blair Evan Ball July 25, 2014

Is Facebook part of your marketing strategy? Has the decline in organic reach affected you or your business? Do you now Pay to Play with Ads? Have you optimized your site for the mobile now that 60%+ of users now log on via their mobile device? FACEBOOK FACTS Facebook posted record earnings for the second […]

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Commonly Used Content in Social Media Marketing

by Blair Evan Ball July 23, 2014

Have you thought about your content for Social Media Marketing? Have you given consideration to a strategy that is effective? If so, do you know what that strategy is? What’s your biggest challenge in producing content? Content marketing has proven to be essential in today’s marketing world. Yet many marketers struggle to understand it or […]

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The Complete Guide to Instagram

by Blair Evan Ball July 18, 2014

How do you determine if Instagram is for you and your brand? Realistically can I handle another social media platform? If I can, what goals and objectives do I want to achieve? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters […]

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