The Disconnect Between Brands & Social Media Customer Service

by Blair Evan Ball September 5, 2014

How do you handle customer service issues on social? Are you prepared to respond fast? Do you have a strategy around the different social media platforms to respond? Customer service via social media channels has become self evident, especially in B2C industries with high volumes of contact. It’s become one of the Big Three customer […]

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The Science Behind Sharing on Social Media [Infographic]

by Blair Evan Ball September 3, 2014

Do you share on social media? Is it working for you? The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? What motivates people to share?

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7 Local SEO Strategies for Business

by Blair Evan Ball August 27, 2014

Do you know much about local SEO? Did you realize 93% of people search the internet mostly  on mobile for local business products and services? Are you showing up in search on page 1? Would you like higher search rankings? Local SEO is now more important than ever, especially if you are a storefront business. […]

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16 Tips for Creating Better Content

by Blair Evan Ball August 22, 2014

Do you struggle with content? Do you know where to get compelling content? Is your content worthy of sharing? We’ve all been there — you hit publish on a blog post, status update on Facebook, tweet this on twitter and expect the social shares, page views, retweets and agreeable comments to start rolling in. But […]

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Facebook Ads Falling Short for Small Business

by Blair Evan Ball August 19, 2014

Do you advertise on Facebook? Have you considered advertising on Facebook? Do you think advertising on Facebook is giving businesses the results they seek? As Facebook has continued to grow and focus on quarterly earnings for shareholders, the cost of ads has risen. If you are a small business owner, competing for ad space just […]

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[Infographic] How to Use Social Media for Lead Generation

by Blair Evan Ball August 15, 2014

How would you like leads to come to you? Would that be a big benefit to you and your business? Were you aware that businesses are using these Social Media strategies to do just that? Have you heard the term Inbound Marketing? Current research shows that nearly 60% of marketers have adopted inbound marketing strategies […]

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5 Social Media Strategy Questions to ask Yourself

by Blair Evan Ball August 12, 2014

Are we at a tipping point with social media? Are your strategies and tactics working in a noisy world? Have you created a ho-hum product or service or one that makes people go WOW? The bar is being raised each and every day in business. David Ogilvy, the great marketing genius on Wall Street once […]

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LinkedIn Launches New Sales Navigator

by Blair Evan Ball August 8, 2014

Are you  in sales? Do you like cold calling? How would you like sales leads pushed to you? LinkedIn is launching new tools for salespeople with a new version of its Sales Navigator. The biggest difference — the Sales Navigator is now a standalone product rather than an additional set of features on the main […]

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Social Media is it Really for Baby Boomers

by Blair Evan Ball August 5, 2014

Are you a baby boomer? Do you know someone who is a baby boomer? Are you trying to market to boomers? It’s a young person’s game, this social media stuff — right? Social media use is just as strong for those in the 50-64 age bracket with boomers increasing their presence on Facebook alone by […]

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Facebook Launching Buy Button for Commerce

by Blair Evan Ball July 31, 2014

Did you know that Facebook recently poached David Marcus  from PayPal? Do you realize that Facebook is shutting down its Facebook gifts where people could buy gifts & cards? What does this really mean? Facebook wants to help other businesses sell things, so it’s done selling its own. Payments and Messenger will eventually “overlap,” Zuckerberg […]

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