Is it Halftime for You in Social Media

by Blair Evan Ball September 19, 2014

Are you needing to regroup with your Social Media Strategy? Do you need to play more offense? In the field of battle in sports, defensive usually wins. However, in Social Media Marketing…Offense Wins. Like most sports teams, they adjust at halftime whether they are winning or losing. Always striving to perform better, execute better. Businesses […]

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The Six Things You Need to Know to Make Your Voice Heard

by Blair Evan Ball September 16, 2014

What strategies are you using to create brand awareness? How would you like your fans to find you and spread the word? What does your Social Media footprint convey to your audience? When people share your stories, products or campaigns with their friends, they’re giving it their stamp of approval, their friends take notice, and […]

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Twitter Launching Buy Button for Commerce

by Blair Evan Ball September 9, 2014

Would you click on a buy button on Twitter? Would your business use a buy button to sell on Twitter? Shortly before Twitter went public a year ago, Twitter poached former Ticketmaster CEO Nathan Hubbard to head e-commerce. This will be their first major e-commerce initiative. Billions of dollars of online sales are already associated […]

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The Disconnect Between Brands & Social Media Customer Service

by Blair Evan Ball September 5, 2014

How do you handle customer service issues on social? Are you prepared to respond fast? Do you have a strategy around the different social media platforms to respond? Customer service via social media channels has become self evident, especially in B2C industries with high volumes of contact. It’s become one of the Big Three customer […]

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The Science Behind Sharing on Social Media [Infographic]

by Blair Evan Ball September 3, 2014

Do you share on social media? Is it working for you? The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? What motivates people to share?

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7 Local SEO Strategies for Business

by Blair Evan Ball August 27, 2014

Do you know much about local SEO? Did you realize 93% of people search the internet mostly  on mobile for local business products and services? Are you showing up in search on page 1? Would you like higher search rankings? Local SEO is now more important than ever, especially if you are a storefront business. […]

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16 Tips for Creating Better Content

by Blair Evan Ball August 22, 2014

Do you struggle with content? Do you know where to get compelling content? Is your content worthy of sharing? We’ve all been there — you hit publish on a blog post, status update on Facebook, tweet this on twitter and expect the social shares, page views, retweets and agreeable comments to start rolling in. But […]

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Facebook Ads Falling Short for Small Business

by Blair Evan Ball August 19, 2014

Do you advertise on Facebook? Have you considered advertising on Facebook? Do you think advertising on Facebook is giving businesses the results they seek? As Facebook has continued to grow and focus on quarterly earnings for shareholders, the cost of ads has risen. If you are a small business owner, competing for ad space just […]

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[Infographic] How to Use Social Media for Lead Generation

by Blair Evan Ball August 15, 2014

How would you like leads to come to you? Would that be a big benefit to you and your business? Were you aware that businesses are using these Social Media strategies to do just that? Have you heard the term Inbound Marketing? Current research shows that nearly 60% of marketers have adopted inbound marketing strategies […]

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