Brand Now if You Want to Survive

What does all this media stuff and content mean for me and my business?

Branding, what’s this all about?

Why are people now talking about content and content curation?

How has branding changed for you and your company?

A couple of years ago I realized I was no longer a person but a brand – Martha Stewart

BOOM…Branding and Media changed overnight.

Let’s take a look at this Coca Cola Commercial from 1953.

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Fast Forward to today with the new GoPro Camera that you wear to capture your moment.

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WHAT CHANGED?

The Internet
Smart Phones
Tablets
Social Media
Technology
Branding
Us

You now are in control of branding personally and professionally.

In 1953 brands like Coca Cola created aspirations and expectations for their customers.

Today companies like GOPRO create experiences.

Moving from “brand-centric” (Coca Cola) to “customer-centric” (GOPRO) stories.
GOPRO’S visual pacing is 20 times faster than Coca Cola’s.

YOUR OWN MEDIA COMPANY

The power is in your hands to mold, to shape you as a brand, and your company as a brand. At no other point in history do you have access to the tools, information and technology to pull this off.

So the question becomes how?

To answer that question you must answer these three questions first!

1. WHO AM I?

2. WHAT DO I WANT TO BE?

3. WHAT DO I WANT MY COMPANY TO BE?

Start asking yourself every day:

IS WHAT I’M DOING RIGHT NOW CONSISTENT WITH BUILDING A BRAND, MY BRAND?

Brands aren’t built in a day! Define your strengths and weaknesses.

BE PURPOSEFUL – BE INTENTIONAL

RESOURCES

There are a host of resources at your disposal. The biggest challenge will be to clearly define your goals and objectives and make the commitment to follow through day in and day out. Stay the course, but be flexible to change as conditions warrant.

Social Media Channels like Facebook, Google+, Twitter, LinkedIn, Pinterest, (YouTube – the future is video), Instagram, Others?
Content – Feedly, Alltop, Mashable, TechCrunch, Scoop.it to name a few.

NEXT STEPS

Choose a daily time to produce and share your content.
Who will be responsible for the content?
How much time will you devote daily? Research shows 1 hr. a day min. to have any impact.
Come up with an Editorial Calendar for content.
Use scheduling tools such as Buffer or Hootsuite to maximize your time.
Brain storm with friends, family and business associates to come up with some creative ideas.
At the end of the day, how do you want people to perceive you and your company brand?