Perhaps the most important word in business and personal success is the word “clarity.”
It’s easy in today’s world to get distracted, taking you off course.
You must be absolutely clear about who you are as a person, and what you are trying to do or accomplish in your business or work. You must develop the habit of thinking carefully about every detail of your business life, and then take the time to achieve absolute clarity in several different areas.
1. A Vision
Begin with your vision.
- What is your vision for you?
- What is your vision for your ideal business future?
- If you could wave a magic wand and make you or your business perfect in every way, what would it look like?
“Where there is no vision, the people perish.”
In business terms, this means that where there is no clear, positive, uplifting vision for the business, people eventually lose their enthusiasm and commitment and simply go through the motions of operating the business day by day.
You need a vision for you and your business.
2. A Mission
- What is your mission for you?
- What is your mission for your business?
A mission is always defined in terms of what you want to accomplish with your business for your customers.
3. A Measure
- A mission always contains a measure of some kind.
- Determine whether or not your mission has been completed. Adjust accordingly.
4. A Purpose
- What is your purpose for living?
- What is the purpose for your business?
The definition of purpose answers the question of “why” you are in business in the first place.
5. A Marketing and Sales Focus
Every business is essentially a marketing organization. The famous management advisor Peter Drucker says that the role of the manager is to innovate and market, because these are the only two activities that create and keep customers, and ultimately generate financial results
- Spend time daily on those activities involve marketing. Social Media Marketing Personally and professionally businesses are gaining new customers and sales. 90% of people today are searching online for products, services and reviews. You must have a presence, or risk falling behind your competition.
- Think daily what could I do to make my products and services more attractive to more customers.
- Develop Positive Habits.
Develop the habit of moving quickly on opportunities or problems, and of doing things quickly that satisfy your customers. Large companies tend to move more slowly, but entrepreneurs have the advantage of speed. Today in our society, time is a critical element of decision making in buying any product or service. The faster you can serve your customers, the more valuable and attractive they will consider you to be.
What are some other key’s you have found to add clarity to your life or you professional career?
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Blair Evan Ball