It is the revenues and profits from sales that pay all wages, all taxes, all education, all medical expenses, and for all hospitals, schools, roads, airports, office buildings, defense, welfare, unemployment insurance, and everything else of a material nature in America.
Where there are high sales, there is high prosperity.
Where there are low sales, there is low prosperity, lack of economic opportunity, decline and ultimately failure.
All successful entrepreneurs and business people are intensely customer and sales focused.
The Four Habits of Marketing Success
1. The habit of specialization requires that you decide clearly the area in which you are going to specialize to compete and win in the current market.
You can specialize in one of three main areas: products or services, customers, or markets.
2. The second habit for marketing success, and perhaps the most important, is the habit of differentiating your product or service from that of all other competitors for the same customer.
Ask yourself, “What is my competitive advantage today?”
- What will your competitive advantage be 3-5 years from now?
- What should it be?
- What could it be?
- What are the trends in your business, and what will you have to be doing in an excellent fashion 3-5 years from now in order to survive and thrive in the marketplace of the future?
3. The third habit of marketing is the habit of segmentation.
There are many people who might be able to buy what you sell, but they are not all prospective customers
for you and your business. Your ability to analyze your market, and to create a profile of the exact type of customer who can most benefit from the product or
service that you specialize in, who appreciates what your product or service does better than your competitors, is the key to marketing success.
4. The fourth habit for marketing success is the habit of concentration.
In a world of distractions your ability to concentrate and focus in general is essential for achieving success in any activity. The ability to focus all of your marketing and sales efforts and energies on those specific customers that you have identified who can most benefit from what you sell, is the key to maximizing your sales, revenue and profits.
In his best selling book, Good To Great, by Jim Collins, he discovered that the most important factor applied by the best companies was that they first of all, “got the right people on the bus, and the wrong people off the bus.”
Once these companies had hired the right people, the second step was to “get the right people in the right seats on the bus.”
We are moving from a traditional sales model to a Social Networking model. Social Media Platforms are tools just like every other tool, they can be used to propel you forward and succeed either personally or professionally.
Businesses are gaining first mover advantage by adopting and utilizing Social Media Platforms, being left behind is not a good strategy.
However, you must combine this with consistent daily effort, and a strategy. Without those twin components, failure will soon follow.
My Challenge to You…
Explode out of the blocks in 2013, and make it the best year you’ve ever had. Develop Success Habits.